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What’s Next For E-mail, Mobile and Social Media (2011)
 

What’s Next For E-mail, Mobile and Social Media (2011)

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How to complement your internet marketing strategy by looking at what’s next in e-mail, mobile and social media. Looks at the current state of these channels and how future trends could effect your ...

How to complement your internet marketing strategy by looking at what’s next in e-mail, mobile and social media. Looks at the current state of these channels and how future trends could effect your approach.

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    What’s Next For E-mail, Mobile and Social Media (2011) What’s Next For E-mail, Mobile and Social Media (2011) Presentation Transcript

    • What’s Next For E-mail, Mobileand Social Media Columbus AMA Interactive SIG Bryan Huber Associate Director Of Web Strategy at Thirty-One
    • Reassurance:‣ Designed and built my firstcorporate website in 1996‣ Founded an interactive firmin 2003‣ Associate Director of WebStrategy at Thirty-One
    • The State of Marketing
    • Marketing Then1991 • Direct Mail • Telephone • TV • Radio • Print • Display
    • Marketing Now• Email 2011• Mobile Email• SMS+MMS • Print • Display • Website • Online Video • Affiliate Marketing • Webinars • Behavioral • Retargeting • Daily Deals• IM • Search (SEO) • Blogs • Location based• Direct Mail • Paid Search • RSS • Widgets• Telephone • Online Display • Podcasts • QR Codes• TV • Landing Pages • Wikis • Augmented• Radio • Microsites • Social Marketing Reality — From Jeff Rohrs, Exact Target
    • Quick ‘10Recap
    • + +
    • OFFLINESOCIAL WWWBLOGS ANALYTICS SEARCH SEO, SEM, Social
    • OFFLINESOCIAL WWWBLOGS ANALYTICS SEARCH SEO, SEM, Social
    • Email‣ Email is still one of the primary activities users perform on a daily basis‣ Users receive social networking updates via email‣ Mobile re-energized email
    • 92%of U.S. adults send or receive email Source: Pew Research, August 2011
    • Mobile‣ 500,000 Android phones activated daily‣ 82% of online U.S. users, 15 years old+, own a cell phone‣ Interaction with social channels growing dramatically
    • 85% of the world’s populationis covered by a commercial wireless signal Source: GSM Association, United Nations
    • Social‣ Facebook is the No. 1 visited website in the world with 800+ million users‣ 35 hours of video uploaded to YouTube per minute‣ Many are checking social networks before traditional media
    • 53%of adults follow a brand Source: Nielsen
    • Playing WellTogether
    • Email Marketing ‣ Gateway to website ‣ Permission-based ‣ Highly measurable ‣ View on a mobile device ‣ Integrate social networking into your send
    • Mobile‣ 30%+ of users are accessing social networking sites through mobile devices‣ At least 34% are checking email on a daily basis‣ Users consider text messages high priority
    • Social Networking ‣ Users are joining in record numbers, over a BILLION registered users of the big four ‣ 75% of social web users say email is the best way to communicate with them ‣ Mobile interaction is growing exponentially
    • ThreeIt’s The Magic Number
    • Email1.Open Rate ‣ Influenced by the content of the email, and expectations set in the subject line2.Personalization ‣ Easy way to increase opens
    • Mobile1.Mobile website ‣ Create a mobile of your website for main devices2.Email ‣ Optimizeemail or newsletters for mobile devices
    • Mobile3.Social networking ‣ Big four are integrated into mobile OS4.Text messages ‣ Collect mobile numbers to market through texts
    • Social1. Integrate Into website ‣ Create opportunities while users on your website2. Drive email registrations ‣ Tweet,Update and include ways for users to signup
    • What’s NEXT?
    • We Are In TheSplinternet
    • FiveThings You Can Do
    • 1. Integrate ‣ Emailand social connections are easy to implement into channels2. Test Everything ‣ Confirm that your website and emails are displaying properly on mobile devices
    • 3. Going Mobile ‣ Theworld is getting up from behind the desktop4. Integrate Text Messages ‣ UseSMS to make it easy for users to sign up for emails at events, in-store or online
    • 5.Design To Engage ‣ Your website should provide multiple opportunities to signup to receive emails ‣ Integrate and connect through social networking ‣ Mobile and tablet optimization
    • Spooky VS.Creepy
    • From Jay Baer,ConvinceAndConvert.com
    • Q&
    • Connect With Mein/bryanhuber @bryanhuber