Introducing Pinterest for Brands
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Introducing Pinterest for Brands

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Pinterest is a pinboard-styled social photo sharing website (www.pinterest.com). 

The service allows users to create and manage theme-based image collections. ...

Pinterest is a pinboard-styled social photo sharing website (www.pinterest.com). 

The service allows users to create and manage theme-based image collections.

Next Wave Europe's guide showcases the emerging opportunities for brands.

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Introducing Pinterest for Brands Introducing Pinterest for Brands Presentation Transcript

  • A briefing prepared by Next Wave EuropeNEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • What it isPinterest is a pinboard-styled social photo sharing website (www.pinterest.com).The service allows users to create and manage theme-based image collections. Thesites mission statement is to "connect everyone in the world through the thingsthey find interesting."Pinterest now has over 12 million unique users monthly and it is especially popularamong women (97% of the sites Facebook "likes" being made by women). NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • How it works? Pinterest is a virtual pinboard. It allows us to organize and share all the beautiful things we find on the web. We can browse pinboards created by other people to get inspiration and create our own boards. The board can be created on any topic. ← THIS IS A PIN (An image added to Pinterest) THIS IS A BOARD ➝ (A set of pins) NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • FollowingPinterest connects people in the world through the things they find interesting.We can follow other people’s boards on Pinterest. It means their pins will be shown inreal-time to us. ↑ We can follow the user’s all boards Or an individual board → NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • Own pageAfter registration, we can choose topics we interested in, follow other people, createour own boards, and start pinning by installing the ‘Pin It’ button to our browser. A pincan be added from a website, uploaded from our computer, or repinned from others. NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • Pinterest for BrandsNEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • I. Create a Page as a BrandWe can create a brandpage on Pinterest, and curate content to build our brand.Brands can upload their products or pin images that capture a lifestyle and/or theessence of the brand.That way consumers can really see how the brand fits into their lives. NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • II. Promote our webshopPinterest features a section on the site called ‘Gifts’ which contains information onproducts categorised by price, with links through to purchase. It’s easy to get ourproducts listed in this section.To add a price to a pin, we should type the $ symbol followed by the number amountin the description. NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • III. Use it as a Focus GroupOur followers voluteering a lot of information about their interests, passions, dreamsand sense of humor in a more natural way on Pinterest than they would on a survey.We can use this information to gain insights about our target group.. NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • What’s the secret?Pinterest prompts people to add theapp to their Facebook Timelines.This is a great way to build veryvisual awareness for Pinterest onFacebook.That’s how it became one of thefastest growing social site,increasing its market share by 68%in January in the UK and hit 12million unique visitors in the US. NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • RecommendationsNEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • Our recommendationsWe recommend a trial of Pinterest for brands with strong visual content. During the trialbrands should:1. Create a brand page (branded user account)2. Upload brand related photos and images to boards and to the “gifts” section3. Collect, curate and share content that is relevant for the brandDuring and after the trial (recommended period: 4-8 weeks) impact and performance ofactivities should be measured and evaluated. NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE
  • Contact Next Wave Europe Ltd, H-1122 Budapest, Csaba u. 24a + 36 1 202 1174 / + 36 30 3700 148 hello@nextwaveeurope.com facebook.com/nextwave.europe twitter.com/nextwave_hu www.nextwaveeurope.com NEXT WAVE EUROPE KFT. 1122. BUDAPEST CSABA U. 24/A FACEBOOK.COM/NEXTWAVE.EUROPE