1. THE LEADING EDGE
SALON
Business
Marketing
Plan
BY: Brittany
Saenz

2. PLAN
As of beg. 2013
As of end 2014
25 years old
21 stylists
4,500 clients
50 clients/day
$800,000 revenue
26 years old
21+ stylists
>5,000 clients
75 clients/day
$1-1.5 million
revenue

3. REACH
 Website
 1207 reviews
 Facebook
 1,177 likes
 209 talking about us
 360 visits
 36 friends connected
 Yelp
 82 Reviews
 4 ½ stars
 Retain more clients
 Up to 500 more
 Increase product
sales
 Up to 20% more
 Build our business
through online
marketing
 Facebook, Twitter, Leadi
ng Edge Salon
website, Yelp

4. ACT

5. ENGAGE
 Getting someone to
talk about your
product
 Getting someone to
talk back to you
 Comments on Facebook,
Twitter, Yelp, Leading
Edge website
 Mult-dimensional
 Online
 Direct one-to-one
 One-to-many

6. IN RETURN..
Clients feel good
Interact with our products/services
Tell others
Clients learn from each other
Widen our sales
Start predicting what customers need/want
Sell more stuff