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Finding your Niche in SEO #peepcon

The SEO / search marketing sector is a highly competitive field. For newbies, it can be intimidating and can sometimes give you this feeling that you will not be able to cope up. However, rather than trying to be a master of everything, one way is to find a segment in the value chain. A niche where you can be good at. Sharing with you my short journey in this space. I hope you will find yours soon and let us keep in touch. :) This presentation was shared in Peepcon last March 28, 2015 at The Heritage Hotel Manila.

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FINDING YOUR NICHE
IN SEO
JANETTE TORAL
Digitalfilipino.com
I LOVE SEO
COMPETITIVE
DYNAMIC
FIERCE
BLOGGERS – IMPORTANT TO SEO
• Have a voice
• Build influence
• Expand network
• Earn online
• Fairness wins
• Gain recognition
• Mainstream
• Change agent
• Social media mastery
• Relevance
REACHING OUT TO BLOGGERS
•  Work with bloggers
•  Direct
•  Through blog network
•  Through blogger contractor
•  Blog network / advertising
•  Nuffnang
•  Google Adwords
•  Project Wonderful
Bloggers as
content
publishers.
DigitalFilipino
Club
members as
advertisers
Blogger
management.
Advertiser
pitches.
Recruitment.
Coordinator
Presence in
social
networking
Professional
bloggers.
Honors non-
disclosure.
No contractor
relationship
with bloggers.
No minimum
payout
required.
Blog Network Operations Business Model Canvas
One-on-one.
Social network.
Events.
E-mail.
Website.
Mobile.
Bloggers wanting
to monetize their
blog.
Advertisers
wanting exposure
in blogs without
handling one-on-
one relationship.
Clients want to
repair online
reputation.
Telecommunication cost.
Payout fees.
Marketing to advertisers and bloggers.
Commission fee per
blog post done.
Coordinator fee.
Finding your Niche in SEO #peepcon

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