On November 19th, 2014 we were joined by 3 local search experts to debate the most important factors that influence local search results. Here’s a preview of some of the issues our experts discussed: - Latest developments in Google’s local algo - Organic signals vs pure-local signals - Citations – balancing Quantity with Quality - What to obsess about and what not! - The rise of ‘Behavioural’ factors & how to influence - and much MUCH more At the start of the presentation, David Mihm presented the following short presentation on the 2014 Local Search Ranking Factors: http://www.slideshare.net/brightlocal/local-ranking-factors-david-mihm-insidelocal-presentation Expert Panelists: David Mihm David is a highly regarded local search expert & Director of Local Search Strategy at Moz.com. Prior to this, David ran getlisted.org. In addition to being a founding member of LocalU, David is also the curator of the widely consulted Local Search Ranking Factors Survey – which has obvious relevance for this webinar! Follow David on Twitter & G+. Andrew Shotland As a former head of business development for InsiderPages, Andrew is the owner of Local SEO Guide where he provides clients with SEO and SEM consulting services. Andrew also joined us on the last webinar, and we’re delighted to have him back as his knowledge of local search can’t be rivalled by many. Follow Andrew on Twitter & G+. Matthew Hunt Matthew ran Small Business Online Coach before completing a merger to now become COO at Powered by Search. As an entrepreneur, growth hacker, and self-confessed internet marketing addict, Matthew has a proven record of implementing local search marketing strategies for small businesses. Follow Matthew on Twitter & G+. About the webinar: Host & Chat Support: Myles Anderson (BrightLocal.com) Linda Buquet (Localsearchforum.com) Colan Nielsen (Imprezziomarketing.com) Date: November 19th, 2014 (60 minute duration) About InsideLocal Webinar Series: BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.

1. Local Ranking Factors Debate
November 19th 2014

2. Meet The Panelists
Andrew Shotland
localseoguide.com
Matthew Hunt
poweredbysearch.com
David Mihm
moz.com

3. Topics/Questions
 An Overview
 Top Tips
 Organic vs. Local
 Links vs. Citations
 Reviews / Reputation
 Behavioural Signals
 Personalization Factors
 Desktop maps vs. Mobile maps
 Bing & Yahoo Local

4. Q&A & Chat
 Use ‘Question’ box to pose Q&As
 Linda & Colan will answer & help
 Some questions will be put to panellists
 Look out for links & comments in chat box
 #insidelocal

5. Webinar Recording
Available Friday!!
Brightlocal.com/insidelocal
Localsearchforum.com/insidelocal-webinars

6. Stay in the Loop
 Slidedeck available right now!
 Slideshare.net/brightlocal
 Follow-up email on Friday
 Link to webinar recording
 Link to slide deck

7. Polls Running
 3 polls running during webinar
 Sample of 1,000 marketers/SEOs/SMBs
 Understand how YOU see these issues
 Results shared at the end

8. Hosts & Help
Myles Anderson
brightlocal.com
Colan Nielsen
imprezziomarketing.com
Linda Buquet
localsearchforum.com

9. An Overview
Over to David Mihm

10. Ranking Factors Summary
What are your 3 top tips for local
ranking success?

11. 1st Poll
Q. Do you think it’s harder to rank now
than 12 months ago?
VOTE NOW

12. Organic vs. Local
How is the current balance of power
split between Organic vs. Local Signals?

13. Links & Citations
Which is more powerful/important?
Good to build links with Citations?
Best sources of local links?
Citations - Quantity vs. Quality?

14. 2nd Poll
Q. Do you spend more time working
on link building or managing citations?
VOTE NOW

15. Reviews / Reputation
Review count, rating & reviewers –
which is most important?

16. Behavioural Signals
What are main Behavioural signals?
Which are the most powerful?
Why does Google use these?

17. Personalization Factors
Can anything be done to influence
personalization factors?

18. Maps: Desktop vs. Mobile
What are key differences between
desktop maps & mobile maps algo?

19. 3rd Poll
Q. Which aspects of Local Search do
you find the trickiest?
VOTE NOW

20. Bing & Yahoo
How much do Bing & Yahoo’s local
algorithms differ from Google?

21. Q&A Time
Put your questions to the experts!...

22. Poll Results

23. Poll Results:
Do you think it’s harder to rank now than 12
months ago?

24. Poll Results:
Do you spend more time working on link building
or managing citations?

25. Poll Results:
Which aspects of Local Search do you find the
trickiest?

26. Thanks to our Panelists!
Andrew Shotland
localseoguide.com
Matthew Hunt
poweredbysearch.com
David Mihm
moz.com

27. Thanks to Linda & Colan!
Colan Nielsen
imprezziomarketing.com
Linda Buquet
localsearchforum.com

28. Upcoming Webinars
DATE TIME TITLE PANELISTS
Dec 3rd 2pm EST / 11am PST Advanced Optimization Tips
for Google+ Local
Phil Rozek,
Greg Gifford,
Casey Meraz,
Susan Hallam
Dec 10th 2pm EST / 11am PST Troubleshooting Local Ranking
Issues
Mary Bowling,
Gyi Tsakalakis,
Dev Basu
Jan 14th 2pm EST / 11am PST State of Local Search in 2015 Mike Blumenthal,
Mike Ramsey,
Adam Dorfman
See More: Brightlocal.com/insidelocal

29. Advanced Optimization Tips
for Google+ Local
Phil Rozek Casey Meraz Greg Gifford
Susan Hallam
December 3rd 2pm EST / 11am PST
bit.ly/Advancedoptimization

30. Thanks for watching!