This document discusses how vloggers can provide lessons for digital marketing. It provides examples of three influential vloggers - Charlie McDonnell, Alfie Deyes, and Tyler Oakley - and what can be learned from each. Charlie's authenticity and transparency around endorsements is noted. Alfie demonstrates the value of collaborating rather than competing. And Tyler engages audiences through compelling storytelling. The document advocates that vloggers should be viewed as peers in digital marketing due to their large followings and storytelling abilities.

1. CARA PARISH
@CARAPARISH / @CULTLDN

2. We are an award-winning digital communications agency
who deliver brave and strategic campaigns that achieve
measurable results

3. MARC JACOBS
30K+ visitors, 490+ of coverage
173% increase in sales
KATY PERRY
World’s first social pop-up shop
BBC GOODFOOD
Broadcast social strategy
40M+ reach in 24 hours
CULT LDN
LADY GAGA
Higher coverage & sales than
1Direction & Burberry

4. VLOGGERS - THE STARS OF DIGITAL MARKETING
Looking to Vloggers as Digital Marketing Peers

5. LESSON #1
Authenticity & engagement
CHARLIE MCDONNELL
2.4M 152K 691K
WHAT CAN WE LEARN FROM CHARLIE?
- Keeping true to his brand and his
transparency around product/brand
placement

6. LESSON #2
Befriending the enemy…or date
ALFIE DEYES
4.2M 2.7M 2.5M
WHAT CAN WE LEARN FROM ALFIE?
- Don’t compete, collaborate

7. LESSON #3
Story telling
TYLER OAKLEY
7M 4.3M 4.2M
WHAT CAN WE LEARN FROM TYLER?
- Engage and intrigue

8. THANKS FOR LISTENING!
@CARA PARISH