2. LinkedIn Advertising Opportunities LinkedIn is a business-oriented online community that allows users to users to maintain a list of connections. In order to build trust among users, it employs a gated access approach where contact requires either a preexisting relationship, or the intervention of a mutual contact. This list of connections can then be used to create networks of connections, gain an introduction to someone you wish to know through a mutual, trusted contact, to find jobs, people and business opportunities recommended by someone in one's contact network. LinkedIn advertising can be run ROS, or targeted to the 6 LinkedIn “InCrowds” (Corporate Executives, Tech Pros, Small Business, Finance Professionals, Sales Professionals and StartUp Professionals) or customized based on gender, age, job function, industry, DMA, company size, DMA or # of connections. Advertising Opportunities include: Text ads featured on LinkedIn homepage IAB standard ads – ROS across network or in selected vertical Commercial InMail – alerts or ads delivered to member home page or inbox