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Linked in Advertising <br />
LinkedIn Advertising Opportunities<br />LinkedIn is a business-oriented online community that allows users to users to mai...
LinkedIn Advertising Opportunities: Text Links<br /><ul><li>Single line text link
All targeting capabilities.
Text ad
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Linked in deck

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Transcript of "Linked in deck"

  1. 1. Linked in Advertising <br />
  2. 2. LinkedIn Advertising Opportunities<br />LinkedIn is a business-oriented online community that allows users to users to maintain a list of connections. In order to build trust among users, it employs a gated access approach where contact requires either a preexisting relationship, or the intervention of a mutual contact. <br />This list of connections can then be used to create networks of connections, gain an introduction to someone you wish to know through a mutual, trusted contact, to find jobs, people and business opportunities recommended by someone in one's contact network. <br />LinkedIn advertising can be run ROS, or targeted to the 6 LinkedIn “InCrowds” (Corporate Executives, Tech Pros, Small Business, Finance Professionals, Sales Professionals and StartUp Professionals) or customized based on gender, age, job function, industry, DMA, company size, DMA or # of connections.<br />Advertising Opportunities include:<br />Text ads featured on LinkedIn homepage<br />IAB standard ads – ROS across network or in selected vertical<br />Commercial InMail – alerts or ads delivered to member home page or inbox<br />
  3. 3. LinkedIn Advertising Opportunities: Text Links<br /><ul><li>Single line text link
  4. 4. All targeting capabilities.
  5. 5. Text ad
  6. 6. Above the fold
  7. 7. All targeting capabilities.</li></li></ul><li>LinkedIn Advertising Opportunities: ROS or Targeted IAB Standard Ads<br />728x90<br />
  8. 8. LinkedIn Advertising Opportunities: Commercial InMail<br /><ul><li>InMail alert on member homepage
  9. 9. Text ad at InMail title line
  10. 10. Standard Ad on InMail
  11. 11. Click to Action Button below mail message</li>
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