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Linked in Advertising
LinkedIn Advertising Opportunities LinkedIn is a business-oriented online community that allows users to users to maintain a list of connections.   In order to build trust among users, it employs a gated access approach where contact requires either a preexisting relationship, or the intervention of a mutual contact.   This list of connections can then be used to create networks of connections, gain an introduction to someone you wish to know through a mutual, trusted contact, to find jobs, people and business opportunities recommended by someone in one's contact network.  LinkedIn advertising can be run ROS, or targeted to the 6 LinkedIn “InCrowds” (Corporate Executives, Tech Pros, Small Business, Finance Professionals, Sales Professionals and StartUp Professionals) or customized based on gender, age, job function, industry, DMA, company size, DMA or # of connections. Advertising Opportunities include: Text ads featured on LinkedIn homepage IAB standard ads – ROS across network or in selected vertical Commercial InMail – alerts or ads delivered to member home page or inbox
LinkedIn Advertising Opportunities: Text Links ,[object Object]
All targeting capabilities.
Text ad

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Linked in deck

  • 2. LinkedIn Advertising Opportunities LinkedIn is a business-oriented online community that allows users to users to maintain a list of connections. In order to build trust among users, it employs a gated access approach where contact requires either a preexisting relationship, or the intervention of a mutual contact. This list of connections can then be used to create networks of connections, gain an introduction to someone you wish to know through a mutual, trusted contact, to find jobs, people and business opportunities recommended by someone in one's contact network. LinkedIn advertising can be run ROS, or targeted to the 6 LinkedIn “InCrowds” (Corporate Executives, Tech Pros, Small Business, Finance Professionals, Sales Professionals and StartUp Professionals) or customized based on gender, age, job function, industry, DMA, company size, DMA or # of connections. Advertising Opportunities include: Text ads featured on LinkedIn homepage IAB standard ads – ROS across network or in selected vertical Commercial InMail – alerts or ads delivered to member home page or inbox
  • 3.
  • 7.
  • 8.
  • 9. Text ad at InMail title line
  • 10. Standard Ad on InMail
  • 11. Click to Action Button below mail message