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Facebook Capabilities

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Facebook Capabilities

  1. 1. Facebook Advertising <br />
  2. 2. Facebook Advertising Opportunities<br />Facebook provides a forum for members to be expressive and share information. Through profiles, people share details about interests, activities and even contact information. <br />Tools on the site allow users to display photos and videos, create events, form common interest groups, and much more. Facebook is a dynamic environment where people exchange information regularly and share their opinions on everything from politics to pop culture — even consumer brands.<br />Facebook ads are designed so that they do not detract from the user experience. Ads may be targeted demographically, by interest, by location radius, and by primary language.<br />Advertising Opportunities include:<br />Banner ads – on home page or left column<br />Sponsored Stories – placed in the central News Feed section<br />Engagement Ads – elements allowing for user interaction and sharing with other members<br />Beyond Advertising: <br />Creating a brand page on Facebook<br />Create a special interest or branded group<br />
  3. 3. Facebook Advertising Opportunities: Homepage Ad<br />
  4. 4. Facebook Advertising Opportunities: Left Side Ad<br />
  5. 5. Facebook Advertising Opportunities: Sponsored Story<br />Ad placed in the central “News Feed” section. <br />
  6. 6. Facebook Advertising Opportunities: Engagement Ads<br />Engagement Ads provide an interactive element designed to maximize the opportunity to leverage conversations between friends. Actions taken within Engagement Ads generate News Feed stories among friends, bringing a viral element to it. Traffic is driven the advertiser’s facebook profile or URL.<br />Virtual Gift<br />Become a Fan<br />Video Commenting<br />Polling Ad<br />

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