Based on the blog post, http://www.brianprovost.com/these-social-media-clickbait-all-stars-are-quietly-building-massive-seo-traffic/ , a look at how clickbait sites' traffic sources and how defensible each of these brands may be as Paid Social is becoming less fruitful.

1. CLICKBAIT SITES
And The Massive
SEO Audiences
They Are Quietly
Building

2. Source: SimilarWeb
BuzzFeed is a juggernaut and doubling Organic Search traffic
every 6 months!

3. Source: SimilarWeb
Traffic is obviously heavily-reliant upon Social…
…but a non-trivial amount of that Social is paid and working against the
headwinds of Facebook’s News Feed goals
…the sites that live will be the ones that have built a brand and can profitably
shift traffic to other channels.

4. Source: SimilarWeb
ViralNova.com SEO Traffic Growth

5. Source: SimilarWeb
Distractify.com SEO Traffic Growth

6. Source: SimilarWeb
Playbuzz.com SEO Traffic Growth

7. Source: SimilarWeb
Upworthy.com SEO Traffic Growth
…Google Penalty or some other product change?

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