Social Signals: Cultivating Connection

We are not
in Kansas anymore.

“If our community thinks we should die,
then we probably should.”

Whatʼs happening here?

User Generated Context

1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!

1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!

1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!
2a. ??????????

1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!

1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!
2a. Brand

1. Co-create products & services
2. Release them into the network
3. Profit!!!

1. Co-create products & services
2. Release them into the network
3. Profit!!!

1. Co-create products & services
2. Release them into the network
3. Profit!!!
2a. ??????????

1. Co-create products & services
2. Release them into the network
3. Profit!!!

1. Co-create products & services
2. Release them into the network
3. Profit!!!
2a. Reading Social Signals

“We learned that in the social environment we
had to talk to people first
before trying to sell anything.”

Itʼs not about the tools.

Increase surface area

Design for social objects
Create social objects

Build the mothership

Listen. Learn.

Other Peopleʼs Audience

Go faster. & faster.

Thanks to:
http://www.flickr.com/photos/splorp/35450161/
http://www.flickr.com/photos/dramaqueennorma/273371415/
http://fetching.net

brianoberkirch.com
photo by Lane Hartwell