Social Signals, November 08

Social Signals: Cultivating Connection

We are not in Kansas anymore.

“If our community thinks we should die, then we probably should.”

Whatʼs happening here?

User Generated Context

1. Create products 2. Push them via distribution & mass marketing 3. Proﬁt!!!

1. Create products 2. Push them via distribution & mass marketing 3. Proﬁt!!! 2a. ??????????

1. Create products 2. Push them via distribution & mass marketing 3. Proﬁt!!!

1. Create products 2. Push them via distribution & mass marketing 3. Proﬁt!!! 2a. Brand

1. Co-create products & services 2. Release them into the network 3. Proﬁt!!!

1. Co-create products & services 2. Release them into the network 3. Proﬁt!!! 2a. ??????????

1. Co-create products & services 2. Release them into the network 3. Proﬁt!!!

1. Co-create products & services 2. Release them into the network 3. Proﬁt!!! 2a. Reading Social Signals

“We learned that in the social environment we had to talk to people ﬁrst before trying to sell anything.”

Itʼs not about the tools.

Increase surface area

Design for social objects Create social objects

Build the mothership

Listen. Learn.

Other Peopleʼs Audience

Go faster. & faster.

Thanks to: http://www.ﬂickr.com/photos/splorp/35450161/ http://www.ﬂickr.com/photos/dramaqueennorma/273371415/ http://fetching.net

brianoberkirch.com photo by Lane Hartwell

by brianoberkirch on Jan 08, 2009