This presentation discusses how RackForce's new GigaCenter is able to reduce its carbon footprint by up to 50 times with a combination of proper engineering, efficient servers with virtualization and renewable hydropower.

1. Brian Fry
RackForce
Vice President – Sales and Marketing
Co-Founder
(250) 448-2226
bfry@rackforce.com
© 2009 RackForce Networks Inc.

2.  Statistics  Key Capabilities
– Private Company Founded 2001 – 24/7 Data Center Infrastructure
– Based in Kelowna BC – Server Management
– 3 Data Centers Designed & Opened – Server & Storage Virtualization
– Adding 30,000 Sq Ft April 2009 – Advanced Colocation Facilities
– Adding 120,000 Sq Ft by 2011
 Partnerships
– 2400+ Servers under management
– Customers from 100+ Countries – IBM Business Partner
– IBM SaaS Enablement Partner
– IBM BCRS Center
– Microsoft Gold Certified Partner
• Networking Infrastructure Solutions
• Advanced Infrastructure Solutions
© 2009 RackForce Networks Inc.
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3.  Size (Kelowna)
 150,000 SF in Total
 2009 to 2012
 Power
 40 MW
 100 to 1000 Watts per SF
 Network
 10 to 10,000Mbps connections
 Carrier Neutral
 Cooling
 Air and Chilled Water Cooling
© 2009 RackForce Networks Inc.

4.  How do we provide data center infrastructure for all requirements?
– Colocation, Servers, Virtual Servers, Cloud Computing
 How do we minimize our carbon footprint?
 How do we measure it?
 How do we justify the extra costs up front?
 How do we use this as a competitive advantage?
 How can we market this message to prospective customers?
© 2009 RackForce Networks Inc.
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5. “A server has the same annual carbon footprint as
your average SUV doing 15 miles to the gallon. Yet,
whereas the SUV is seen as a villain from the
environmental perspective, the server is not.“
Reed Business Information
© 2009 RackForce Networks Inc.
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6. 1) Coal Fired Power Generation
3
or 3
2) Standard PUE =
1
Total Facility Power
Power Usage Effectiveness(PUE) =
IT Equipment Power
PUE Scale
3 2 1
© 2009 RackForce Networks Inc.
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7. 2400 Racks Engineering P Equivalent
Improvements U Gas
42 Servers/Rack (up to 84 possible) E Guzzlers
Standard DC 3.0 100,000
100,000 Servers 100,000 Servers
(Approximately)
Actual RackForce Servers
PUE Scale
3 2 1
© 2009 RackForce Networks Inc.
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8. Engineering P Equivalent
Improvements U Gas
E Guzzlers
Standard DC 3.0 100,000
100,000 Servers
Modular 2.7 90,000
PUE Scale
3 2 1
© 2009 RackForce Networks Inc.
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9. Engineering P Equivalent
Improvements U Gas
E Guzzlers
Standard DC 3.0 100,000
100,000 Servers
Modular 2.7 90,000
Cold Aisle 2.2 73,334
ANCIS CFD
PUE Scale
3 2 1
© 2009 RackForce Networks Inc.
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10. Engineering P Equivalent
Improvements U Gas
E Guzzlers
Standard DC 3.0 100,000
100,000 Servers
Modular 2.7 90,000
Cold Aisle 2.2 73,334
Chiller 1.7 56,667
PUE Scale
3 2 1
© 2009 RackForce Networks Inc.
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11. Engineering P Equivalent
Improvements U Gas
E Guzzlers
Standard DC 3.0 100,000
100,000 Servers
Modular 2.7 90,000
Cold Aisle 2.2 73,334
Chiller 1.7 56,667
Electrical 1.38 46,000
SAN
LAN
IPC
LAN SAN
UnifiedIPC
Fabric
PUE Scale
3 2 1
© 2009 RackForce Networks Inc.
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12. Engineering P Equivalent
Design U Gas Guzzlers
E
Standard DC 3.0 100,000
100,000 Servers
Modular 2.7 90,000
Cold Aisle 2.2 73,334
Chiller 1.7 56,667
Electrical 1.38 46,000
Server Efficiency % Impr.
Efficient Hardware 33% 30,667
© 2009 RackForce Networks Inc.
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13. Engineering P Equivalent
Design U Gas Guzzlers
E
Standard DC 3.0 100,000
100,000 Servers
Modular 2.7 90,000
Cold Aisle 2.2 73,334
Chiller 1.7 56,667
Electrical 1.38 46,000
Server Efficiency % Impr.
Efficient Hardware 33% 30,667
Virtualization 50% 15,334
© 2009 RackForce Networks Inc.
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14. Grams of CO2 per kilowatt hour by power source
1200
1075
1000
800
650
600
440
400
237
200
58 50
10 5 5
0
Coal Oil Gas Biomass PV Marine Hydro Wind Nuclear
Parliamentary Office of Science and Technology - UK &* European Data – 2004-2006
© 2009 RackForce Networks Inc.

15. A datacenter in W.
Virginia produces
50x more CO2 per
BC & PQ A datacenter A datacenter in
kWh
datacenters in Ontario Alberta produces 30x
produce
produces 10x more CO2 per kWh
21grams of
more CO2 per
CO2 per kWh
kWh
or less
© 2009 RackForce Networks Inc.
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16. Tye
The Columbia River Basin
Columbia River
 Green Hydro Dams
 Independent Grid
 Reliable Supply
 Low Risk Location
 Microsoft, Yahoo and
Google are on the
Columbia River
© 2009 RackForce Networks Inc.

17. Engineering P Equivalent
Design U Gas
E Guzzlers
Standard DC 3.0 100,000
100,000 Servers
Modular 2.7 90,000
Cold Aisle 2.2 73,334
Chiller 1.7 56,667
Electrical 1.38 46,000
Server Efficiency Improvement %
Efficient Hardware 33% 30,667
Virtualization 50% 15,334
Power Source CO2 Reduction %
Hydro 97% 460
© 2009 RackForce Networks Inc.
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18. Gas Guzzler Equivalents Removed
100000
90000
80000
70000
60000
50000
40000
30000
20000
10000
0
© 2009 RackForce Networks Inc.
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19.  Hydropower is the only renewable power source that can run major data
centers today and Canada is the number one producer of hydropower.
 Colder climates are more efficient for cooling datacenters
 Properly engineered large scale datacenters are 2 to 3x more efficient then
traditional small datacenters
 Rural industrial areas are ideal datacenter locations
 Lossless networks now run 2000 Miles
 Virtualization is mature technology and physical to virtual conversion is
common place
 Remote management tools work well
 Virtual server management tools allow for management of 100s to 1000s of
severs per person
 With hydropower, virtualization tools and next generation green data
centers in rural industrial areas Canada could run all of North America’s
servers reducing their carbon footprint by 20 times or more.
© 2009 RackForce Networks Inc.
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20. © 2009 RackForce Networks Inc.
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21. Brian Fry
RackForce
Vice President – Sales and Marketing
Co-Founder
(250) 448-2226
bfry@rackforce.com
© 2009 RackForce Networks Inc.