1. QR CODES
The good, the bad, and the ugly

2. WHAT IS A QR CODE
QR Code — abbreviated from Quick Response Code — is
the trademark for a type of matrix barcode (or two-
dimensional code) first designed for the automotive industry.
More recently, the system has become popular outside of the
industry due to its fast readability and large storage capacity
compared to standard UPC barcodes.
Source: Wikipedia

3. ANATOMY OF A QR CODE

4. ANATOMY OF A QR CODE

5. ANATOMY OF A QR CODE

6. ANATOMY OF A QR CODE

7. ANATOMY OF A QR CODE

8. ANATOMY OF A QR CODE

9. ANATOMY OF A QR CODE

10. ANATOMY OF A QR CODE

11. ANATOMY OF A QR CODE

12. ANATOMY OF A QR CODE

13. IN SUMMARY...

14. IN SUMMARY...
SCIENCE!

15. THE FOUR Cs OF QR CODES

16. THE FOUR Cs OF QR CODES
•Clarity

17. THE FOUR Cs OF QR CODES
•Clarity
•Confidence

18. THE FOUR Cs OF QR CODES
•Clarity
•Confidence
•Context

19. THE FOUR Cs OF QR CODES
•Clarity
•Confidence
•Context
•Content

20. THE FOUR Cs OF QR CODES
•Clarity
•Confidence
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•Context ap
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•Content

21. GAMEFLY
Game Envelope

22. GAMEFLY
Game Envelope

23. GAMEFLY
Game Envelope

24. GAMEFLY
Game Envelope

25. CENTURY 21
Trade Show Booth

26. CENTURY 21
Trade Show Booth

27. CENTURY 21
Trade Show Booth

28. CENTURY 21
Trade Show Booth

29. RECURSIVE
AWESOME
Business Card

30. RECURSIVE
AWESOME
Business Card

31. RECURSIVE
AWESOME
Business Card

32. RECURSIVE
AWESOME
Business Card

33. BEST BUY
Product Tags

34. BEST BUY
Product Tags

35. BEST BUY
Product Tags

36. BEST BUY
Product Tags

37. BEST BUY
Mood Poster

38. BEST BUY
Mood Poster

39. BEST BUY
Mood Poster

40. BEST BUY
Mood Poster

41. APPLE VALLEY
FORD
Window Sticker

42. APPLE VALLEY
FORD
Window Sticker

43. APPLE VALLEY
FORD
Window Sticker

44. APPLE VALLEY
FORD
Window Sticker

45. SIMPLICIKEY
Costco POP Display

46. SIMPLICIKEY
Costco POP Display

47. SIMPLICIKEY
Costco POP Display

48. SIMPLICIKEY
Costco POP Display

49. HIPSWAP
Conference Swag

50. HIPSWAP
Conference Swag

51. HIPSWAP
Conference Swag

52. HIPSWAP
Conference Swag

53. MOO.COM
Greeting Card

54. MOO.COM
Greeting Card

55. MOO.COM
Greeting Card

56. CORE STIX
Promo

57. CORE STIX
Promo

58. CORE STIX
Promo

59. VIDDY
Trade Show Swag

60. VIDDY
Trade Show Swag

61. VIDDY
Trade Show Swag

62. VIDDY
Trade Show Swag

63. DESIGNER QR
Random Sampling

64. DESIGNER QR
Random Sampling

65. DESIGNER QR
Random Sampling

66. DESIGNER QR
Random Sampling

67. DESIGNER QR
Random Sampling

68. THE FOUR Cs OF QR CODES

69. THE FOUR Cs OF QR CODES
•Clarity

70. THE FOUR Cs OF QR CODES
•Clarity
•Confidence

71. THE FOUR Cs OF QR CODES
•Clarity
•Confidence
•Context

72. THE FOUR Cs OF QR CODES
•Clarity
•Confidence
•Context
•Content

73. THE FOUR Cs OF QR CODES
•Clarity
•Confidence
! te
C u
th Ro
5 e
•Context ap
e sC
•Content

74. BREON NAGY