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SIDC-Retail
1.
2.
3. retail
• retail positioning for new entrants
• retail (spatial) identity
• suitability of property w.r.to brand ethos
• space planning
• special displays
• transformations (makeovers of existing brands)
• nation-wide rollout of concept developed
• adaptation of design (for brands with pre-
existing guidelines)
11. Odyssey India Ltd
Retail Identity + PMC
1500 sft MBO, linear store;
Banjara Hills, Hyderabad
retail
12. Being located at the posh
Banjara Hills, the store need
to communicate a ‘lifestyle’
right from the facade
A clean design language with
primarily whites accented by
blue with the walls covered
end-end with backlit bringing
the delicate products alive!
The different levels (the store
sign, promos VM, back-lit wall
units and glossy black units at
the rear) generated interest to
the TG to enter and explore
ed cd
retail
id vs
pd dr wf wf
13. The TG shop for their
‘preferred brand’ and like to
see variety. Also a sense of
privacy whilst shopping was
desired
Imported stems from
Germany with integrated
brand panels, inclined mirrors
right across the length of the
wall units
The store become more
browse-friendly and with the
aid of the mirrors, the TG
never had to go looking for a
mirror anymore
retail
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14. While brands with a starting
price of INR 1500 existed,
there was also a different
breed of eyewear ranging in
upwards of INR 15000
Exclusive treatment to the
luxury segment with glossy
black finishes, laser-cut
backlit lettering and a
separate flooring treatment
Clearly demarcated the section
and it got the importance the
section deserved. Also the TG
could browse and shop at
leisure
retail
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15. The luxury segment were
considered as precious as
jewellery (relatively). It
needed special emphasis on
display as quantity was lower
Superior quality glass and
mirror cladding on 4 sides of
each cube section really
made the product the hero
The multi-side reflection with
a single light source was both
effective and efficient to draw
attention
retail
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17. Considering that the building
was located on a fast-moving-
traffic road, it was important
to establish the wide offering
from the façade itself
The façade focuses on three
things, viz: the brand (Hot
Tracks), the different categories
(back-lit icons) and the leading
brands (brand strip)
Traffic has been observed
pausing, reversing and
entering the building to
experience the ‘stuff’ for their
ride
retail
ed cd id vs
pd dr wf wf
18. Alloys were the main hero
among all categories and the
client wanted to maximize its
display as much as possible
Devising special hardware to
hold the alloys, we zoned the
periphery (columns, walls and
created 2-way displays) to
showcase more than 180 alloys
A customer coming into the
store can spend a couple of
hours drooling on the best set
of wheels his/her ride can
have
retail
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19. There are products of all sizes
and shapes, but space was a
constraint. However the
client didn’t want the
customer to hunt for product
Clearly demarcated sections
with the store colours going a
strong black with chequered
ply laminates and glossy red
backlit
The zoning helped customers
browse easily through the
zones, and the backlit red
gateways against the black
added to the masculinity of the
product offering
retail
ed cd id vs
pd dr wf wf
20. Amalgamated Bean Company
Retail Identity + Design Supervision
500 sft SIS, 1st floor of an existing CCD
outlet; Koramangala, Bangalore
retail
21. To develop an impulse-driven
SIS within CCD to house
books, music, cards and other
gifting items, also quick
turnaround was required
With a deep understanding of
each product category, we
developed special fixtures
and completed the entire
project in 45 days
Being located on the 1st floor
of the particular CCD it also
brought customer traffic to the
upper level which otherwise
was quite bare
retail
ed cd id vs
pd dr wf wf
22. To develop an impulse-driven
SIS within CCD to house
books, music, cards and other
gifting items, also quick
turnaround was required
With a deep understanding of
each product category, we
developed special fixtures
and completed the entire
project in 45 days
Being located on the 1st floor
of the particular CCD it also
brought customer traffic to the
upper level which otherwise
was quite bare
retail
ed cd id vs
pd dr wf wf
23. To develop an impulse-driven
SIS within CCD to house
books, music, cards and other
gifting items, also quick
turnaround was required
With a deep understanding of
each product category, we
developed special fixtures
and completed the entire
project in 45 days
Being located on the 1st floor
of the particular CCD it also
brought customer traffic to the
upper level which otherwise
was quite bare
retail
ed cd id vs
pd dr wf wf
25. Fresh ‘N Ground, Coffee
Day’s oldest brand was
looking dated and needed to
appeal to a younger audience
as well
Taking the CCD colour palette
we used modern dispensing
devices (silos) and with
effective space planning
made the store feel bigger
The regular customers were
delighted with the makeover
and it also encouraged first-
time walk-ins into the outlet
retail
ed cd id vs
pd dr wf wf
26. Fresh ‘N Ground, Coffee
Day’s oldest brand was
looking dated and needed to
appeal to a younger audience
as well
Taking the CCD colour palette
we used modern dispensing
devices (silos) and with
effective space planning
made the store feel bigger
The regular customers were
delighted with the makeover
and it also encouraged first-
time walk-ins into the outlet
retail
ed cd id vs
pd dr wf wf
27. Fresh ‘N Ground, Coffee
Day’s oldest brand was
looking dated and needed to
appeal to a younger audience
as well
Taking the CCD colour palette
we used modern dispensing
devices (silos) and with
effective space planning
made the store feel bigger
The regular customers were
delighted with the makeover
and it also encouraged first-
time walk-ins into the outlet
retail
ed cd id vs
pd dr wf wf
28. Fresh ‘N Ground, Coffee
Day’s oldest brand was
looking dated and needed to
appeal to a younger audience
as well
Taking the CCD colour palette
we used modern dispensing
devices (silos) and with
effective space planning
made the store feel bigger
The regular customers were
delighted with the makeover
and it also encouraged first-
time walk-ins into the outlet
retail
ed cd id vs
pd dr wf wf
29. Indus League Clothing
Retail Rollout for both SIS and EBO
Bahrain, Mumbai, Bangalore, Pune, Noida,
Hyderabad, Kolkata, Delhi, Lucknow
retail
30. A need to facilitate smooth
and quick rollout of the
Jealous 21 nation-wide
expansion as well as an outlet
in Bahrain
With a very good
understanding of the brand
we were able to provide the
entire GFC docket within 4
days of a site visit
The client’s expansion plans
were executed within the
stipulated time period
retail
ed cd id vs
pd dr wf wf
31. A need to facilitate smooth
and quick rollout of the
Jealous 21 nation-wide
expansion as well as an outlet
in Bahrain
With a very good
understanding of the brand
we were able to provide the
entire GFC docket within 4
days of a site visit
The client’s expansion plans
were executed within the
stipulated time period
retail
ed cd id vs
pd dr wf wf
32. A need to facilitate smooth
and quick rollout of the
Jealous 21 nation-wide
expansion as well as an outlet
in Bahrain
With a very good
understanding of the brand
we were able to provide the
entire GFC docket within 4
days of a site visit
The client’s expansion plans
were executed within the
stipulated time period
retail
ed cd id vs
pd dr wf wf
33. A need to facilitate smooth
and quick rollout of the
Jealous 21 nation-wide
expansion as well as an outlet
in Bahrain
With a very good
understanding of the brand
we were able to provide the
entire GFC docket within 4
days of a site visit
The client’s expansion plans
were executed within the
stipulated time period
retail
ed cd id vs
pd dr wf wf
34. A need to facilitate smooth
and quick rollout of the
Jealous 21 nation-wide
expansion as well as an outlet
in Bahrain
With a very good
understanding of the brand
we were able to provide the
entire GFC docket within 4
days of a site visit
The client’s expansion plans
were executed within the
stipulated time period
retail
ed cd id vs
pd dr wf wf
35. Odyssey India Ltd
Space Planning (12000 sft)
Bid for DIAL (Delhi International Airport)
retail
36. Odyssey was planning to bid
for retail space at DIAL along
with strategic tie-ups with
other leading brands
Worked out an integrated
approach keeping the
parameters of an
international standard for
airports
Odyssey has won part of the
bid
retail
ed cd id vs
pd dr wf wf
37. Odyssey was planning to bid
for retail space at DIAL along
with strategic tie-ups with
other leading brands
Worked out an integrated
approach keeping the
parameters of an
international standard for
airports
Odyssey has won part of the
bid
retail
ed cd id vs
pd dr wf wf
38. Odyssey was planning to bid
for retail space at DIAL along
with strategic tie-ups with
other leading brands
Worked out an integrated
approach keeping the
parameters of an
international standard for
airports
Odyssey has won part of the
bid
retail
ed cd id vs
pd dr wf wf
39. Odyssey was planning to bid
for retail space at DIAL along
with strategic tie-ups with
other leading brands
Worked out an integrated
approach keeping the
parameters of an
international standard for
airports
Odyssey has won part of the
bid
retail
ed cd id vs
pd dr wf wf
40. Odyssey was planning to bid
for retail space at DIAL along
with strategic tie-ups with
other leading brands
Worked out an integrated
approach keeping the
parameters of an
international standard for
airports
Odyssey has won part of the
bid
retail
ed cd id vs
pd dr wf wf
41. Odyssey was planning to bid
for retail space at DIAL along
with strategic tie-ups with
other leading brands
Worked out an integrated
approach keeping the
parameters of an
international standard for
airports
Odyssey has won part of the
bid
retail
ed cd id vs
pd dr wf wf
43. An existing brand with over 23
categories didn’t have fixtures
catering to each of the
categories. Needed to look at
the designs from scratch
An understanding of the best
possible display techniques for
each category along with
certain highlights to demarcate
one zone from the other
The client was satisfied with
the development, the fixtures
were manualized and rolled
out into the subsequent
outlets
retail
ed cd id vs
pd dr wf wf
44. An existing brand with over 23
categories didn’t have fixtures
catering to each of the
categories. Needed to look at
the designs from scratch
An understanding of the best
possible display techniques for
each category along with
certain highlights to demarcate
one zone from the other
The client was satisfied with
the development, the fixtures
were manualized and rolled
out into the subsequent
outlets
retail
ed cd id vs
pd dr wf wf
45. An existing brand with over 23
categories didn’t have fixtures
catering to each of the
categories. Needed to look at
the designs from scratch
An understanding of the best
possible display techniques for
each category along with
certain highlights to demarcate
one zone from the other
The client was satisfied with
the development, the fixtures
were manualized and rolled
out into the subsequent
outlets
retail
ed cd id vs
pd dr wf wf
46. The outlet in Faridabad already
had a soft launch, but in a
fortnight they wanted to
completely change the visual
appeal
A 50 member implementation
team was stationed at the site
to ensure the delivery happens
within the stipulated time
period
Launch went on smoothly and
we had a satisfied client
retail
ed cd id vs
pd dr wf wf
47. The outlet in Faridabad already
had a soft launch, but in a
fortnight they wanted to
completely change the visual
appeal
A 50 member implementation
team was stationed at the site
to ensure the delivery happens
within the stipulated time
period
Launch went on smoothly and
we had a satisfied client
retail
ed cd id vs
pd dr wf wf
49. In a crowded marketplace we
needed to shout out the brand
as much as possible
While the store was only 2500
sft, we utilized the façade
completely to make the brand
larger than life
Prominent visibility from both
sides of the road
retail
ed cd id vs
pd dr wf wf
50. To bring out the ‘%’ mnemonic
in different avatars in the
space
Focal points and trail room
mirrors took forth the % form
Brought about continuity of
the brand
retail
ed cd id vs
pd dr wf wf
51. exhibitions
• temporary and permanent exhibitions
• location specific add-ons for greater visibility
• design solutions (single level, mezzanine etc.)
• special lighting
• thematic stalls
• vendor co-ordination
• set-up supervision
52. SFIC [Britannia International, Dubai]
Exhibition Stall Design + Vendor Liaison
ISM Cologne, Germany and Gulf Food, Dubai
e d - exhibitions
exhibitions
53. SFIC has three brands under
their stable, viz: Britannia,
Bakers Pride and Nutro.
Needed to have a distinct
concept that would showcase
these brands
We used a theme of an ‘English
Bakery’ to bring in some
warmth to the stall and to
create a strong differentiator
The stall attracted a lot of
visitors and potential business
leads at both Germany and
Dubai
exhibitions
ed cd id vs
pd dr wf wf
54. SFIC has three brands under
their stable, viz: Britannia,
Bakers Pride and Nutro.
Needed to have a distinct
concept that would showcase
these brands
We used a theme of an ‘English
Bakery’ to bring in some
warmth to the stall and to
create a strong differentiator
The stall attracted a lot of
visitors and potential business
leads at both Germany and
Dubai
exhibitions
ed cd id vs
pd dr wf wf
55. Ramsons Garment Finishing Equipment
Stall Design + Setup
GTE‘07, ’08, Aahaar’09, Noida and Delhi
e d - exhibitions
exhibitions
56. A pure industrial outfit,
participates in various
exhibitions through the year and
their emphasis is to bring a
strong brand connect at the
venue
Keeping budget constraints we
worked on different concepts
(consecutively for the last 3
years) to communicate their
offering
Continued partnership on their
exhibitions year – on - year
exhibitions
ed cd id vs
pd dr wf wf
57. A pure industrial outfit,
participates in various
exhibitions through the year and
their emphasis is to bring a
strong brand connect at the
venue
Keeping budget constraints we
worked on different concepts
(consecutively for the last 3
years) to communicate their
offering
Continued partnership on their
exhibitions year – on - year
exhibitions
ed cd id vs
pd dr wf wf
