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Twitter for Business

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Twitter is the second largest social network with more than 200,000,000 registered members, but many business owners don't know how to use it as marketing tool for their business. Twitter has many …

Twitter is the second largest social network with more than 200,000,000 registered members, but many business owners don't know how to use it as marketing tool for their business. Twitter has many practical business applications and the potential to bring a solid return on investment. Join us for this webinar to discover how companies of all sizes and industries are incorporating Twitter into their overall marketing plan to achieve their business goals.

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  • 1. Presented byBrandi PalechekDigital Media Strategistwww.mnwc.orgDigital  Learning  Webinar:  Twi1er  for  Business  Minnesota Women in Marketingand CommunicationsNote:  The  hashtag  for  today’s  webinar  is  #mwmctw  
  • 2. www.mnwc.orgAgenda•  Laying  a  Solid  Founda=on  •  Growing  Your  Twi@er  Following  •  Twi@er  Dos  and  Don’ts  •  Five  Twi@er  Business  Strategies  •  Measuring  Return  on  Investment  •  Ques=on  &  Answer  
  • 3. www.mnwc.orgLaying a Solid Foundation•  Set  your  goals  and  objec=ves  •  Assemble  your  Twi@er  Team  •  Define  your  Twi@er  brand  •  Establish  rules  and  guidelines  •  Do  your  homework  •  Create  a  schedule  /  editorial  calendar  •  Gather  the  right  tools  
  • 4. www.mnwc.orgGrowing Your Twitter Following•  Work  outside  of  Twi@er  to  grow  your  brand  •  Give  them  a  reason  to  follow  you  •  Create  conversa=ons  by  asking  the  right  ques=ons  •  Interact  by  responding  and  retwee=ng  •  Get  discovered  by  using  hashtags  and  @  men=ons  •  Use  simple  calls  to  ac=on  
  • 5. www.mnwc.orgTwitter Dos and Don’ts•  Don’t  over  promote  •  Don’t  use  poor  grammar  or  spelling  •  Don’t  use  company  jargon  or  lingo  •  Don’t  get  too  personal  •  Don’t  over  schedule  •  Don’t  leave  dead  air  •  Don’t  tweet  too  frequently    
  • 6. www.mnwc.orgTwitter Dos and Don’ts•  Do  have  a  strategy  •  Do  integrate  Twi@er  with  other  marke=ng  programs  •  Do  create  an  informa=ve  profile  •  Do  monitor  keywords  and  compe=tors  •  Do  use  #hashtags  and  keywords  •  Do  engage  and  interact  •  Do  be  careful  what  you  tweet    
  • 7. www.mnwc.orgFive Twitter Business Strategies•  Promo=ng  Your  Business  •  Managing  Customer  Rela=onships  •  Building  a  Community  •  Content  Marke=ng  •  Search  Engine  Marke=ng  
  • 8. www.mnwc.orgMeasuring ROI•  Monitoring  community  growth  •  Replies,  Retweets,  and  Shares  •  Google  Analy=cs  Repor=ng  •  Adding  Google  Tracking  URLs  •  3rd  Party  Social  Media  repor=ng  tools  
  • 9. www.mnwc.orgLet’s Get SocialFacebook:  h@p://www.facebook.com/brandi.palechek  Google+:  h@p://gplus.to/brandipal  LinkedIn:  h@p://www.linkedin.com/in/brandipalechek    Tumblr:  h@p://brandipal.tumblr.com  Twi@er:  @brandipal    
  • 10. www.mnwc.orgQuestions?Do  you  have  any  ques=ons  about    the  informa=on  covered  in  today’s  webinar?    If  so,  please  enter  them  into  the  Chat  or  Ques=on  Box  on  your  GoToWebinar  Control  Panel.    
  • 11. www.mnwc.orgTwitter for BusinessThanks  for  joining  us  today!    Join  us  for  our  next  Digital  Learning  Webinar:    Using  YouTube  to  Promote  Your  Business  Tuesday,  January  17th  @  1:00PM  CST    Register  at  h@p://www.mnwc.org/events/item/112.    Visit  MNWC.org  for  a  current  calendar  of  upcoming  events.  

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