Breakfast & Brains, February 2012-Paul Wright

•

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Brainient

Technology Business

Video Advertising – an advertisers view

Paul Wright
Chief Digital Officer, OMD GROUP UK

Specialise in data, service, and technology clients

Data-driven Service-led Technology-led

Agenda

•  Digital in 2012

•  The Video Challenge

•  2012

2012 :
We are moving to a different planning and buying model

…the video market is becoming more complex
Video

Broadcasters
Portals
Publishers
Online
Publishers
Gaming
UGC

Video
Networks

Video

Exchanges

DSPs

So what do clients and agencies want in 2012

ü  Quality Content

ü  Well Targeted Audiences

ü  Use of technology to make the buying process efficient

ü  Proof of Effectiveness

Remember video
advertising in digital is
not a “solus” activity

Thank you

•  Paul Wright

•  Twitter : paulwright66

•  LinkedIn :paulwright66

•  Facebook : yes…Foursquare yes,Quora yes,

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Breakfast & Brains, February 2012-Paul Wright

1. Video Advertising – an advertisers view Paul Wright Chief Digital Officer, OMD GROUP UK

2. OMD ….A Background

3. Specialise in data, service, and technology clients Data-driven Service-led Technology-led

4. Agenda •  Digital in 2012 •  The Video Challenge •  2012

5. 2012 : We are moving to a different planning and buying model

6. 2012 : Data is getting more important

7. …the video market is becoming more complex Video Broadcasters Portals Publishers Online Publishers Gaming UGC Video Networks Video Exchanges DSPs

8. So what do clients and agencies want in 2012 ü  Quality Content ü  Well Targeted Audiences ü  Use of technology to make the buying process efficient ü  Proof of Effectiveness

9. Remember video advertising in digital is not a “solus” activity

10. Thank you •  Paul Wright •  Twitter : paulwright66 •  LinkedIn :paulwright66 •  Facebook : yes…Foursquare yes,Quora yes,

Breakfast & Brains, February 2012-Paul Wright

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