Breakfast & Brains, February 2012-Paul Wright

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  • 1. Video Advertising – an advertisers view Paul Wright Chief Digital Officer, OMD GROUP UK
  • 2. OMD ….A Background
  • 3. Specialise in data, service, and technology clients Data-driven Service-led Technology-led
  • 4. Agenda•  Digital in 2012•  The Video Challenge•  2012
  • 5. 2012 :We are moving to a different planning and buying model
  • 6. 2012 : Data is getting more important
  • 7. …the video market is becoming more complex Video   Broadcasters   Portals   Publishers   Online  Publishers   Gaming   UGC  Video  Networks   Video   Exchanges   DSPs  
  • 8. So what do clients and agencies want in 2012ü  Quality Contentü  Well Targeted Audiencesü  Use of technology to make the buying process efficientü  Proof of Effectiveness
  • 9. Remember videoadvertising in digital isnot a “solus” activity
  • 10. Thank you•  Paul Wright•  Twitter : paulwright66•  LinkedIn :paulwright66•  Facebook : yes…Foursquare yes,Quora yes,