Breakfast & Brains, February 2012-Paul Wright

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Breakfast & Brains, February 2012-Paul Wright

  1. 1. Video Advertising – an advertisers view Paul Wright Chief Digital Officer, OMD GROUP UK
  2. 2. OMD ….A Background
  3. 3. Specialise in data, service, and technology clients Data-driven Service-led Technology-led
  4. 4. Agenda•  Digital in 2012•  The Video Challenge•  2012
  5. 5. 2012 :We are moving to a different planning and buying model
  6. 6. 2012 : Data is getting more important
  7. 7. …the video market is becoming more complex Video   Broadcasters   Portals   Publishers   Online  Publishers   Gaming   UGC  Video  Networks   Video   Exchanges   DSPs  
  8. 8. So what do clients and agencies want in 2012ü  Quality Contentü  Well Targeted Audiencesü  Use of technology to make the buying process efficientü  Proof of Effectiveness
  9. 9. Remember videoadvertising in digital isnot a “solus” activity
  10. 10. Thank you•  Paul Wright•  Twitter : paulwright66•  LinkedIn :paulwright66•  Facebook : yes…Foursquare yes,Quora yes,

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