BrainBank Idealink Open

Idea Management:
How to eliminate three chronic choke points
1.Open collaboration motivates stakeholders by
letting them participate on their own terms.
2.Better developed ideas keep key process role-
players engaged.
3.Proper routing accelerates idea progression
through your entire process .

Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Build
communities that
are purposeful for
your innovation
goals.
Different users
can participate at
different levels,
internally and/or
externally.

Create excitement,
drive participation
and promote
your brands through
viral buzz

Collect ideas in
response to a
challenge…

…or via voluntary
submission.

Vote, comment, invite
friends and add
attachments to
collaborate on ideas

Management can set idea development rigor for any idea type through the
use of dynamic idea development tabs - that way the community can build the
idea around information that is actionable for the next level of the process

Idea Champions can manage the “long
tail” by ascending only those comments
that add value and make them part of the
core idea moving forward

Electricity Costs
•Energy Cost
•High-Tension Cabling
Energy Cost
Cost of one kilowatt/hour is
USD$1.27
Idea Champions can
estimate benefits by
accessing relevant
financial information

Balanced scorecards enable you to get buy-in from key role
players before presenting the idea for evaluation, so that
management support is there from the start.

Flexible and configurable
rating system enables one to
zero-in on those ideas with
the attributes that matter
most to you.
See multiple rating
dimensions from the
convenience of a single
screen – blended
scores combine market
demand and business
alignment

Idea development tabs:
Prompt for information that
will help build proposal
Champion Builds:
- Promote comments for
community to build upon
Elevated comments:
- Elevate user comments to
the core of the idea
Support documents:
- Import excel spreadsheet
- Attach files
This is what Evaluators see
Better developed ideas are actionable ideas

Once the criteria set by management has been met, individual managers
or evaluation committees can choose whether to accept the idea or not.

Decide how you want to turn your idea into an innovation project; either through Idealink’s
proprietary process management or using your existing internal systems.

Solicit approval, adjust feasibility and get buy-in from potential Project Owner
to ensure that the idea is fully developed.

Getting the right resources around an idea before it starts its journey into the organization
for processing is critical to eliminating re-routing, inaction, and delay. This helps maintain
the ideas momentum and motivates downstream stakeholders to respond more rapidly.

Post-implementation form
Sending-out a recap form
for a sunset review for
Implemented ideas is a key
best practice
Capture new learning
and record exceptions

Zero-in on any idea or groups at
any level of your Idea Pipeline

As the old saying goes “you can’t
improve what you can’t measure”

By inviting your stakeholder communities into an Idealink Open™ innovation
process achieves the following results:
• Diversity of participants makes for more creative ideas
• Voluntary role and tasking motivates users to participate because they can
do it on their own terms
• Participants help build-up ideas incrementally
• Community creates division of labor to absorb idea volume
• On-demand expertise extends talent pool and accelerates turn-around
• Collaboration output is managed into structure by Idea Champion
• Proper workflow accelerates process by not having to re-route keeping idea
momentum from fading
• Better developed ideas keep up-line role players interested and engaged
Ideation, co-creation and collaboration all work better when the crowd can be
engaged and channelled – ask for an Idealink Open™ demo, and see how you can
get started today.

BrainBank Idealink Open

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