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    BPAA PD Day: ONIX for Marketing BPAA PD Day: ONIX for Marketing Presentation Transcript

    • ONIX  for  Marke-ng    
    • h1ps://booknetcanada.atlassian.net/wiki/pages/viewpage.ac-on?pageId=1383340  
    • Three  (and  a  half)  steps  to  good  data  Step  1  -­‐  Own  Your  Data  Step  2  -­‐  Keep  Up  to  Date  Step  3  -­‐  Use  Informa-on  You  Already  Have  to  Sell  More  Books  Step  3.5  -­‐  Validate  Your  Files  
    • Own  your  data    •  Know  who  is  supplying  data  for  your  -tles  •  If  possible  create  your  own  ONIX  files  
    • Keep  data  up-­‐to-­‐date  •  Accuracy  –  provide  new  files  when  data  changes  •  Changing  standards  –  submit  files  that  meet  the  needs  of  your  data  recipients  
    • Use  informa-on  you  already  have  Include  enhanced  data  in  your  ONIX  file:  •  Contributor  biography    •  Contributor  country  code  •  Excerpts  •  Reviews  •  Region  codes  •  Prize  or  award    •  Audience  code  
    • Validate  your  file  •  Valida-on  ensures  that  recipients  can  read  your  file  
    • How  to  add  some  key  data  points:  •  Canadian  Contributors  •  Regional  codes  •  Audience  informa-on  •  Awards  •  Descrip-ve  text    
    • Canadian  Contributors  •  use  <CountryCode>  to  indicate  na-onality  of  contributors  •  Part  of  the  Contributor  composite  h1ps://booknetcanada.atlassian.net/wiki/display/UserDocs/  Iden-fying+Canadian+Authorship  
    • Supplying  Country  Code  in  ONIX  2.1  <Contributor>          <SequenceNumber>1</SequenceNumber>          <ContributorRole>A01</ContributorRole>          <NamesBeforeKey>Deirdre</NamesBeforeKey>          <KeyNames>Kelly</KeyNames>          <CountryCode>CA</CountryCode>  </Contributor>  
    • Supplying  Country  Code  in  ONIX  3.0  <Contributor>        <SequenceNumber>1</SequenceNumber>        <ContributorRole>A01</ContributorRole>        <NamesBeforeKey>Deirdre</NamesBeforeKey>        <KeyNames>Kelly</KeyNames>        <ContributorPlace>                <ContributorPlaceRelator>04</ContributorPlaceRelator>    <CountryCode>CA</CountryCode>        </ContributorPlace>  </Contributor>  
    • <ContributorPlaceRelator>  codes  01   Born  in  02   Died  in  03   Formerly  resided  in  04   Currently  resides  in  05   Educated  in  06   Worked  in  07   Flourished  in  08   Ci-zen  of  
    • More  place  relators  in  ONIX  3.0  <Contributor>        <SequenceNumber>1</SequenceNumber>        <ContributorRole>A01</ContributorRole>        <NamesBeforeKey>Neil</NamesBeforeKey>        <KeyNames>Turok</KeyNames>      <ContributorPlace>                <ContributorPlaceRelator>01</ContributorPlaceRelator>    <CountryCode>ZA</CountryCode>        </ContributorPlace>    <ContributorPlace>                <ContributorPlaceRelator>04</ContributorPlaceRelator>    <RegionCode>CA-­‐ON</RegionCode>        </ContributorPlace>  </Contributor>  
    • Who  uses  Country  Code?  
    • Regional  Codes  •  What  if  your  author  is  not  Canadian,  but  the  topic  is  relevant  to  a  region  of  Canada?  
    • How  to  supply  Regional  Codes    <Subject>        <SubjectSchemeIden-fier>11</SubjectSchemeIden-fier>        <SubjectCode>4.0.2.0.8.0.0</SubjectCode>  </Subject>    
    • Audience  Informa-on    •  Tell  your  customers  who  the  intended  audience  is  for  your  book  •  Specify  age  and/or  grade  ranges  
    • Supply  Audience  informa-on    <AudienceCode>02</AudienceCode>  <AudienceRange>          <AudienceRangeQualifier>17</AudienceRangeQualifier>          <AudienceRangePrecision>03</AudienceRangePrecision>          <AudienceRangeValue>4</AudienceRangeValue>          <AudienceRangePrecision>04</AudienceRangePrecision>          <AudienceRangeValue>8</AudienceRangeValue>  </AudienceRange>  
    • Audience  Informa-on    •  Libraries  are  extremely  interested  in  gemng  this  informa-on  •  Retailers  can  use  this  data  to  assign  in-­‐store  loca-ons  
    • Descrip-ve  Text  •  Excerpt  •  Reviews  •  Table  of  Contents  
    • Excerpt  OtherText>    <TextTypeCode>23</TextTypeCode>    <TextFormat>02</TextFormat>    <Text>My  father’s  shiny  shoes  squeak  on  the  floor  as  I  follow    him  down  the  stairs  at  the  end  of  the  hallway,  through  the    front  lobby  and  out  the  entrance  doors.  On  the  other  side,    the  August  sun  a1acks  my  eyes.  I  suck  in  humid  air  and    cough  when  I  release  it.&lt;p&gt;A  news  reporter,    cameraman,  and  a  small  crowd  of  women  wait  in  the  parking    lot  of  the  hospital.  They  have  signs  that  say,  “Prayer  Can    Save  a  Life,”  “Tragedy  of  1985,”  and  “Marigold,  You  Are      Divine.”  When  we  walk    by,  a  woman  thrusts  a  microphone    close  to  my  father’s  lips…</Text>  </OtherText>  
    • Reviews  <OtherText>    <TextTypeCode>08</TextTypeCode>    <TextFormat>02</TextFormat>    <Text>"Baggios  colorful  wri-ng  and  quirky  imagery    give  life  to  the  story  as  a  whole,  propping  up  even  the    direst  of  circumstances.  And  the  absurdity  of  Mayas    situa-on  lends  it  a  comical  -nge.  Its  not    outwardly    funny,  but  quietly  humorous,  like  the    whole  thing  is  an    inside  joke  between  the  reader  and  the  author."    &mdash;&lt;em&gt;The  Weekender&lt;/em&gt;    (December  2011)</Text>  </OtherText>  
    • Table  of  Contents  <OtherText>    <TextTypeCode>04</TextTypeCode>    <Text>1.  An  Introduc-on  to  Android  Development  -­‐  Understanding    the  Android  Ecosystem&lt;p&gt;  2.  Kicking  the  Tires  -­‐  Semng  Up  Your    Development  Environment&lt;p&gt;  3.  Pumng  Your  Training  Wheels  on  -­‐    Developing  Your  First  Applica-on&lt;p&gt;  4.  Going  for  your  First  Ride  -­‐    Developing  an  Android  User  Interface&lt;p&gt;  5.  Customizing  Your  Bike  -­‐    Improving  the  Usability  of  an  Applica-on&lt;p&gt;  6.  Pimping  Your  Bike  -­‐    Styling  an  Android  Applica-on&lt;p&gt;  7.  Are  we  there  yet  -­‐  Making  Your    Android  Applica-on  loca-on  aware&lt;p&gt;  8.  Invi-ng  Friends  for  a  ride    -­‐  Using  Social  Network  Integra-on  in  an  Android  Applica-on&lt;p&gt;  9.    Tuning  Your  Bike  -­‐  Op-mizing  Memory,  Performance  and  Power&lt;p&gt;    10.  Look  Mom,  no  hands  -­‐  Tes-ng  an  Android    Applica-on&lt;p&gt;</Text>  </OtherText>  
    • Break  -me!