From team-of-one to team-of-ten: growing a design team in a product-driven company
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This talk presents a series of challenges and opportunities that are emerging for design leaders, managers (and their teams) in a context where startups and established companies are changing their organisations to be lean, modular, product-driven and customer-centric. It consolidates learnings both from my experience in creating a design team in a eduTech company, and from a collection of case studies and opinions gathered among other design managers in agencies and companies: culture, process, cross-team collaboration, accountability, impact on the company are some of the key topics of discussion. This is a common slide deck from a series of different talks, at UX Scotland '15 and UXPA 2015.
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From team-of-one to team-of-ten: growing a design team in a product-driven company
- 1. From team-of-one TO TEAM-OF-TEN growing a design team in a product-driven company FRANCO PAPESCHI Experience Design Director @bobbywatson
- 3. THE JOURNEY
- 4. Make the of a new team beat and make it to have an impact THE JOURNEY
- 6. Make the heart of a new team beat STEP 1
- 7. Researcher Information architect Interaction designer Graphic designer Challenge 1: SHARED UNDERSTANDING
- 8. Spectrum of User Experience Oliver Reichenstein - iA inc. (2009) https://www.flickr.com/photos/formforce/3663684287/sizes/o/
- 9. Defining the user experience function: innovation through organizational design Jon Innes (2007)http://dl.acm.org/citation.cfm?id=1242445
- 10. Our skills
- 11. XD team Make the heart of a new team beat
- 12. Challenge 2: SAME-ISH DIRECTION
- 13. Where do we put our energies? Objectives & Key Results (OKRs) John Doerr Keyresult Key result Key result Keyresult Key result Key result Objective Keyresult Key result reult Key result Key result Objective Key result Key result Keyresult Key result Objective
- 15. Product Managers Experience Designers Content Editors Developers Stakeholders Challenge 3: YOU ARE NOT ALONE
- 16. How do we make others aware?
- 17. (non-) parallel tracks Lynn Miller
- 18. How do we fit in projects?
- 19. How do we fit in projects?
- 20. A chance card: get a quick win Get a quick win before someone starts asking: ‘why all this effort to change how we do things?’
- 21. Make the heart of a new team beat STEP 1
- 22. TOOLS Make the heart of a new team beat DESIGN PROCESS OKRs PRESENTATIONS & DEMOS LISTEN COMPETENCY MODEL QUICK WIN
- 23. Make team scale to have an impact STEP 2
- 24. More than one focus XD team
- 25. Challenge 4: DON’T BE A BOTTLENECK
- 26. ` The calendar of an ‘helicopter director’
- 27. Micro-manager, commence micro-management! Copyright: Warner Bros. Pictures, LEGO group et al
- 29. Changing the team model From To
- 30. Pic or it didn’t happen Show & tell meetings Information radiators
- 32. Challenge 5: NOTHING STAYS QUIET
- 33. Tuckman’s model, revisited David Sherwin
- 34. Tuckman’s model, revisited David Sherwin
- 35. Always chat with the team
- 36. Challenge 6: YOU ARE THE MACHINE, NOW
- 37. Measure your impact (or at least your outcomes) WIREFRAMES & DESIGN COMPS ANALYTICS & BI EFFECTIVENESS & SATISFACTION
- 38. Find projects that act as best practice
- 39. STEP 2 Make team scale to have an impact
- 40. TOOLS PROJECT MANAGER SHOW & TELL INFORMATION RADIATORS GUIDELINES, PRINCIPLES & FRAMEWORKS CHATS & 1 TO 1 PROJECT CHAMPIONS Make team scale to have an impact CATALOGUE OF WINS ANALYTICS FOR OUTPUTS MEASURE OUTCOMES SHIP & ITERATE
- 41. what’s my role now?
- 43. Design leadership = design
- 44. 1 Research and explore what makes an organisation tick, how does it function, where could magic happen?
- 45. 2 Prototype and iterate. Materials are different: people, conversations, organisational structures. Start on one project, then expand.
- 46. 3 Align and let align. Make an effort to get your team always in sync on projects and updates.
- 47. 4 Don’t fear the white space You don’t have to be always present. Let people in the team lead projects; do one step back, and leave space for other people to grow.
- 48. TOOLS SKILLS MODEL DESIGN PROCESS OKRs PRESENTATIONS & DEMOS LISTEN PROJECT MANAGER SHOW & TELL INFORMATION RADIATORS GUIDELINES, PRINCIPLES & FRAMEWORKS CHATS & 1-2-1 PROJECT CHAMPIONS CATALOGUE OF WINS ANALYTICS FOR OUTPUTS MEASURE OUTCOMES RESOURCE ALLOCATION SHIP & ITERATE QUICK WIN
- 49. From team-of-one TO TEAM-OF-TEN growing a design team in a product driven company