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You've Got Collaboration Tools - Now What?

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Michael's keynote from #Intranets2011, on collaboration and the Intranet.

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You've Got Collaboration Tools - Now What?

  1. 1. You’ve Got Collaboration Tools—Now What?<br />Michael Sampson<br />
  2. 2. Agenda<br />Introducing MichaelWhere Are We?Basic Principles of CollaborationRoadmap to Success with CollaborationWhat Should You Do Now?<br />
  3. 3. Introducing Michael<br />1<br />Introducing MichaelWhere Are We?Basic Principles of CollaborationRoadmap to Success with CollaborationWhat Should You Do Now?<br />
  4. 4. Where am I coming from?<br />Collaboration Strategist<br />Author<br />Workshop Leader<br />Consultant<br />Serve end-user organisations<br />
  5. 5. Making Collaboration WorkStrategy, Governance, User Adoption<br />
  6. 6. Book: SharePoint Roadmap<br />How to do “the business stuff” with SharePoint<br />Governance<br />Engagement<br />User Adoption<br />Quick Start<br />michaelsampson.net/sharepointroadmap.html<br />
  7. 7. Book: User Adoption Strategies<br />User adoption is the #1 challenge with collaboration tools and approaches<br />Theory<br />Framework<br />Practical Strategies<br />Developing an Approach<br />michaelsampson.net/useradoption.html<br />
  8. 8. Next Book: Collaboration Roadmap<br />Collaboration Roadmap – Taking a Business- and People-Centric Approach<br />Doing “the business stuff”<br />Technology<br />Governance<br />Engagement<br />User Adoption<br />Due 2011<br />michaelsampson.net/collaborationroadmap.html<br />
  9. 9. 2<br />Where Are We? <br />Introducing MichaelWhere Are We?Basic Principles of CollaborationRoadmap to Success with CollaborationWhat Should You Do Now?<br />
  10. 10. “A place to read stuff” Policies, Procedures, Content<br />“A place where we’re told stuff” Corporate Communications<br />“Intranet” (late 1990s)<br />
  11. 11. “A place to read stuff” Policies, Procedures, Content<br />“A place where we’re told stuff” Corporate Comms<br />“A place to work with others”<br />Collaboration<br />“A place to do stuff”<br />Workflow, Processes<br />“Intranet” (late 1990s)<br />Lotus Notes<br />
  12. 12. “A place to read stuff” Policies, Procedures, Content<br />“A place where we’re told stuff” Corporate Comms<br />“A place to work with others”<br />Collaboration<br />“A place to do stuff”<br />Workflow, Processes<br />“Intranet” (mid 2000s) – eg., SharePoint<br />
  13. 13. “A place to work with others”<br />Collaboration<br />Workflow / Processes<br />Policies Procedures Content<br />Corporate Communications<br />“Intranet” (mid 2000s)<br />
  14. 14. 1<br />CURRENT STATE<br />IT-dominated purchasing approach<br />
  15. 15. “We need a blog and wiki.”<br />
  16. 16. “It’s from Microsoft.”<br />
  17. 17. “Let’s get activity streams.”<br />
  18. 18. 2<br />CURRENT STATE<br />Adoption is assumed, not crafted<br />
  19. 19. “It’s available. Go for it.”<br />No engagement. No involvement.<br />
  20. 20. “Build It, Throw It Out There”<br />BITIOT (“IDIOT”)<br />
  21. 21. 3<br />CURRENT STATE<br />Shortage of the wrong thing<br />
  22. 22. No shortage of tools<br />Microsoft SharePointAtlassian ConfluenceCitrix GoToMeetingLotus ConnectionsOffice CommunicatorCisco Quad<br />
  23. 23. Huge shortage of usage<br />No shortage of tools<br />They make life more difficultPeople don’t understandPeople like the old wayPeople hate the “IT Idiots”<br />Microsoft SharePointAtlassian ConfluenceCitrix GoToMeetingLotus ConnectionsOffice CommunicatorCisco Quad<br />
  24. 24. INTELLIGENT<br />Huge shortage of usage<br />No shortage of tools<br />They make life more difficultPeople don’t understandPeople like the old wayPeople hate the “IT Idiots”Recreating the File ServerIgnoring the New Capabilities<br />Microsoft SharePointAtlassian ConfluenceCitrix GoToMeetingLotus ConnectionsOffice CommunicatorCisco Quad<br />
  25. 25. Basically, we’re in trouble<br />SUMMARY<br />
  26. 26. Basic Principles of Collaboration<br />3<br />Introducing MichaelWhere Are We?Basic Principles of CollaborationRoadmap to Success with CollaborationWhat Should You Do Now?<br />
  27. 27. 1<br />DEFINITION<br />Defining Collaboration<br />
  28. 28. “… the action of working with someone to produce or create something.”<br />
  29. 29. 2<br />COMPONENTS<br />The 3 P’s of Collaboration<br />
  30. 30. 3<br />2<br />1<br />potential<br />process<br />practice<br />
  31. 31. 3<br />VALUES<br />Being Collaborative<br />
  32. 32. Sharing not-fully-formed ideas<br />
  33. 33. Openness to the ideas of others<br />
  34. 34. Shared exploration of decisions<br />
  35. 35. Shared risk and reward<br />
  36. 36. Traditional,Hierarchical<br />Collaborative,Participatory<br />
  37. 37. Traditional,Hierarchical<br />Collaborative,Participatory<br />pronouncements<br />perfectly formed<br />radically fresh<br />
  38. 38. Traditional,Hierarchical<br />Collaborative,Participatory<br />pronouncements<br />perfectly formed<br />radically fresh<br />feedback<br />sign of failure<br />engagement<br />
  39. 39. Traditional,Hierarchical<br />Collaborative,Participatory<br />pronouncements<br />perfectly formed<br />radically fresh<br />feedback<br />sign of failure<br />engagement<br />decision making<br />closely-held<br />widely-shared<br />
  40. 40. Traditional,Hierarchical<br />Collaborative,Participatory<br />pronouncements<br />perfectly formed<br />radically fresh<br />feedback<br />sign of failure<br />engagement<br />decision making<br />closely-held<br />widely-shared<br />risk and reward<br />individual<br />collective<br />
  41. 41. BARRIERS<br />Barriers to Collaboration<br />4<br />
  42. 42.
  43. 43. “I don’t know howto work with them”<br />“I didn’t know aboutthe opportunity”<br />“It’s not my job”<br />“I can’t see anyvalue or benefit”<br />“I don’t have the right tools”<br />
  44. 44. “I don’t know howto work with them”<br />“I didn’t know aboutthe opportunity”<br />SHARED PRACTICE<br />OPPORTUNITY<br />“It’s not my job”<br />“I can’t see anyvalue or benefit”<br />ROLE AWARENESS<br />PURPOSE<br />“I don’t have the right tools”<br />TECHNOLOGY<br />
  45. 45. PurposeOpportunityShared PracticeRole Awareness<br />Technology<br />
  46. 46.
  47. 47. Example – NSW DET and Yammer<br />
  48. 48. 1<br />SUMMARY<br />It’s mostly human stuff,not technology<br />
  49. 49. 2<br />SUMMARY<br />People enact collaboration through technology <br />
  50. 50. 3<br />SUMMARY<br />Technology does not make us collaborative<br />
  51. 51. 4<br />Roadmap to Success with Collaboration <br />Introducing MichaelWhere Are We?Basic Principles of CollaborationRoadmap to Success with CollaborationWhat Should You Do Now?<br />
  52. 52. Success requires the same skills<br />Purpose, benefit, and business valueRelevance to the usersGovernance of key concernsEngagement with the businessMaking it part of the way we work<br />
  53. 53. Really Understand the Technology<br />Outline the Vision<br />Accept that Technology is a Small Factor in Success<br />Determine Your Governance Approach<br />Make the Betterment of People/Processes the Priority<br />Adoption Requires Intentional Effort<br />Pursue Increasing Value<br />
  54. 54. 2<br />outline the vision<br />
  55. 55.
  56. 56. How people work on documents<br />40%-60% time and effort reduction<br />1<br />VISION<br />
  57. 57. How people manage projects<br />30% faster time-to-market<br />2<br />VISION<br />
  58. 58. 3<br />VISION<br />How HR hires new people<br />Huge reduction in cost, 30% faster decision cycle<br />
  59. 59. 4<br />VISION<br />How people make decisions<br />Huge reduction in cost/time … plus refactoring<br />
  60. 60. 5<br />engage people<br />
  61. 61. ENGAGE<br />How do your people work together today?<br />Activities and scenariosIntent and purposeIssues, concerns, and limitations<br />
  62. 62. Build relationships<br />1<br />ENGAGE<br />Get away from your deskMeet peopleDo coffee, have lunchGo and see them (face-to-face)<br />
  63. 63. Explore relevance<br />Issues, Concerns, Challenges, Roadblocks, Frustrations<br />2<br />ENGAGE<br />
  64. 64. Demonstrate value<br />3<br />ENGAGE<br />Show what’s possible – proof of conceptPrompt imagination (“What if …”)<br />
  65. 65. Win confidence<br />Deliver value quickly (focus)<br />4<br />ENGAGE<br />
  66. 66. 6<br />cultivate adoption<br />
  67. 67. Adoption doesn’t just happen<br />ADOPTION<br />No adoption = No valueAdoption = Increasing the odds of valueBusiness case assumes 100% adoption. Oops.Adoption converts money at rest to money being used<br />
  68. 68. MakingIt Real<br />Four Stage Framework<br />EnliveningApplicability<br />CultivatingBasic Concepts<br />WinningAttention<br />
  69. 69. Stage 1. Winning Attention<br />1<br />ADOPTION<br />They aren’t interested in features and capabilities<br />How do we get them interested?<br />What others are doing<br />
  70. 70. Real-to-Life Scenarios<br />Narrative scenarios about how a group works<br />“A day in the life of customer services”<br />“A project in the day of a research team”<br />Shows the possibilities embedded in their reality<br />E.g., Seamless Teamwork<br />Team project scenario (end-to-end)<br />
  71. 71. 2<br />ADOPTION<br />Stage 2. Cultivating Basic Concepts<br />Explain how the new stuff works<br />Train how to use it<br />Provide grounding, conceptual understanding, and practical experience<br />
  72. 72. Classroom Training<br />Teach the “what” of <insert tool name><br />Various design considerations<br />Good for dense concentrations of people<br />Hands-on = better learning<br />
  73. 73. Stage 3. Enlivening Applicability<br />3<br />ADOPTION<br />Explore reasons and valueHow could it apply to their work?“me, us, my group and team”<br />
  74. 74. Facilitated Group Re-Imagining<br />What are the activities the group does today?<br />These are underpinned by assumptions about technology capability sets<br />BUT … these have changed<br />So what now?<br />How can we re-imagine work?<br />
  75. 75. Stage 4. Making It Real<br />4<br />ADOPTION<br />Make it real and personally relevantIt’s the new “now” wayDon’t shoot yourself in the foot<br />
  76. 76. Stop Doing, Start Doing Patterns<br />A mini-activity or set of sequences for a group<br />Frequently repeated, well embedded<br />A way of encapsulating the transition from the old to the new<br />Document reviews<br />Discussions<br />Finding expertise<br />Accountability lever<br />
  77. 77. 7<br />pursue value<br />
  78. 78. Deliver value in the initial areas<br />1<br />VALUE<br />
  79. 79. Deepen value – extend to new areas<br />2<br />VALUE<br />
  80. 80. Broaden value – extend to new groups<br />3<br />VALUE<br />
  81. 81. Explore new horizons<br />4<br />VALUE<br />
  82. 82. What Should You Do Now?<br />5<br />Introducing MichaelWhere Are We?Basic Principles of CollaborationRoadmap to Success with CollaborationWhat Should You Do Now?<br />
  83. 83. Strengths<br />Weaknesses<br />People focus<br />Constrained view<br />Same skills<br />Intranet Manager<br />Opportunities<br />Threats<br />Collaboration<br />Collaboration<br />
  84. 84. Intranet Manager, incl. Collaboration <br />Collaboration is an Opportunity<br />
  85. 85. Friday May 13, 2011<br />Attend Michael’s User Adoption workshop<br />Collaboration is an Opportunity<br />
  86. 86. Monday May 16, 2011<br />0900 What tech have we got? (coffee with IT)<br />1000 How could we use it (Google, call people)<br />1100 Who is doing good stuff at our firm?<br />1200 Lunch with intranet team (discuss findings)<br />1300 How do we make this happen more?<br />Collaboration is an Opportunity<br />
  87. 87. Intranet Manager, excl. Collaboration<br />Play up the messinessDisallow collaborative activityGet sidelined and offshored<br />Collaboration is a Threat<br />
  88. 88. Collaboration is an opportunity for you … will you take it?<br />
  89. 89. Michael Sampsonmichael@michaelsampson.net <br />

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