Where We've Been, Where We're Going

•

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Brad Nunnally

Presentation I gave at STL UX on Feb. 25th in St. Louis, MO.

Design Technology Business

Where We’ve Been,
Where We’re Going

Brad Nunnally
@bnunnally
User Experience Designer
Perficient, Inc.
Flashcamp St. Louis 2011

The
past
is
behind,

learn
from
it.
The
future

is
ahead,
prepare
for
it.

The
present
is
here,
live

it. -
Thomas
S.
Monson

There
is
nothing

wrong
with
change,

if
it
is
in
the
right

direction.
-
Winston
Churchill

All
truths
are
easy
to

understand
once
they

are
discovered;
the

point
is
to
discover

them.
-
Galileo
Galilei

My
interest
is
in
the

future
because
I
am

going
to
spend
the
rest

of
my
life
there.
-
Charles
F.
Kettering

“All
great
work
is

preparing
yourself
for

the
accident
to
happen.”
-
Sidney
Lumet

Brad Nunnally
Sr User Experience Designer
Email - brad.nunnally@perﬁcient.com
Twitter - @bnunnally
Blog - http://www.bradsramblings.com
SpeakerRate - http://spkr8.com/t/8217
SlideShare - http://slidesha.re/fz2qPY

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Regardless if it’s the first time or your hundredth time, conducting any sort of field research is always a bit of a daunting task. The planning and conducting of field research is a juggling act between prep work, interview skills, and synthesis of research data. While it does take practice and experience to get comfortable with the act of field research, there are lessons you can learn that will help you get past many rookie mistakes and get you to collecting invaluable information. This workshop will cover key aspects of three main stages of conducting field studies: Planning and Prep - Good research data starts with proper planning. This involves everything from writing interview questions, developing an interview guide, recruiting participants, and determining the logistics for the interview sessions. Out in the Field - Conducting this type of research can drain you physically and mentally. There are a number of tricks that help you keep your mind sharp and allow you to give each session the same amount of energy as the first. Finding the Patterns - The number of data points that result from field research grows quickly. Aside from time, certain techniques exist that help you get through this mountain of information and get to the findings you need to be successful. The world is changing faster than people can keep up, both physically and mentally. Field research is one of the key tools that designers can use to understand how new products and digital experiences can be designed to aid people with managing this growth.

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Field Studies are great learning opportunities to capture personal details about people and their environments. This activity provides challenges though, like when you find yourself in an uncomfortable position due to an offhand comment or if you notice something about their environment that is a danger. Over the course of my career, I’ve had the opportunity to conduct field studies where sensitive information was the focus and odd, or unexpected, situations came up. Based on my experiences, I’ve put together lessons learned that can help practitioners prepare for performing fields studies, and also provide warning signs for when things start to go awry. These lessons will be given as parables to interviews I’ve conducted with people around dinner tables around the country. These stories range from the humorous to the slightly disturbing. And each has a unique message to tell that will help designers, new and old, prepare for field studies of their own.

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As designers, we are lucky enough to get to interact with many different types of people during the course of our work. We observe people using technology and proposed design solutions. While working on our projects, we collaborate directly with our team, clients, and stakeholders to bring a solution to life. All of this interaction exposes us to lots of body language. The language of the body offers up many hints and insights into what people are thinking and feeling. It’s been said that our bodies tell what is really on our minds, and it’s important to know not only what others might be telling you but what you could be telling them. It’s important for designers to have a fundamental understanding of body language and what are key signs to look for when interacting with users or project teams. There are key patterns that, when observed correctly, can tell you if someone is supportive of your idea, hiding their true feelings, or simply sitting back and daydreaming the meeting away. Observing non-verbal communication cues is only one side of the coin, though—the other side being your own body language. Inherently knowing the patterns and signs of the body opens your eyes to the messages you might be giving off. The ability to manage your own body language is something that can be learned and mastered, helping you become a better collaborator and communicator. Participants will walk away from this session with basic knowledge of how to read and respond to common non-verbal communication patterns and learn how to better manage their own non-verbal communication. They will be armed with additional resources to continue on their path of mastering the language of the body.

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Our lives’ are full of choices, and the number of choices we get slammed with every day is overwhelming. Especially as the human experience increasingly moves into the digital space – e.g. digital ads heralding four different must-have services. The days of having a small set of options have gone the way of the dodo, and sadly, this isn't for the betterment of mankind. Modern products need to pull out every trick to get their product in front of consumers, and getting their attention isn't the hard part. It's what follows that gets challenging…getting someone to buy a product? Understanding the anatomy of a choice is crucial to surviving the new world of product design. If designers, developers and product owners can better understand how choices are made and, more importantly, why they get made, they will be better equipped to disrupt the market. This talk explores the complexity of making choices and how an environment built for choice leads to a better customer experience.

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Users are not like us — they view the world with a completing different filter. As designers, we’ve trained ourselves to notice every little detail about a design — everything grabs our attention. We assume that users do the same when coming to a site or using an application for the first time. We assume that all those details that took us, as the designers, hours to figure out just right will catch a user’s eye and invoke pleasant thoughts and emotions that go along with facilitating a positive user experience. But, that’s not how our brains work. In fact, the average user will miss almost everything within their field of vision when working with a design for the first time. This phenomenon occurs all the time during usability studies, much to our bewilderment. Fortunately, recent research within neurological and cognitive science offers some clues to why this behavior occurs. This session will review several concepts that shows how little people actually pay attention to the things they interact with, and will provide some tips and tricks for getting past this mental limitation.

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Being given the opportunity to sit down at someone’s kitchen table, cubicle, or office is a special invitation that not many get the chance to experience. It’s an opportunity for you to collect unique personal stories, which provide you with deep insight into the problems people face and the context they have to work within. Users In The Mist is a collection of stories from past projects that expresses the lessons I’ve learned over the years conducting field studies and how those lessons helped me grow both professionally and personally. Attending this session will provide you with good rules of thumb that will help you with future field studies and prepare you for the types of situations you might find yourself in.

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Where We've Been, Where We're Going

1. Where We’ve Been, Where We’re Going Brad Nunnally @bnunnally User Experience Designer Perficient, Inc. Flashcamp St. Louis 2011

2. Are We Ready?

3. The past is behind, learn from it. The future is ahead, prepare for it. The present is here, live it. - Thomas S. Monson

4. 2005

5. The Mobile Experience

6. Gestures Were Sci-fi

7. Unsupportive Tools

8. Paper Prototyping All The Rave

9. I’m The King!

10. There is nothing wrong with change, if it is in the right direction. - Winston Churchill

11. Who needs Flash?

12. It’s Cool! I Got Flash!

13. Birth Of The Cloud

14. Insane Bandwidth Speeds

15. Vast Mobile Networks

16. Defines A Tribe

17. Interaction Goes Big

18. The User Experience Designer

19. Join The “Cool” Kids

20. Wireframes Come Alive!

21. Good Design Becomes A Strategy

22. All truths are easy to understand once they are discovered; the point is to discover them. - Galileo Galilei

23. Can YOU Honestly Say That YOU ....

24.

25. .App, .Apk, .Swf? Side of HTML5?

26. Design A Cross Channel Experience

27. Design for Android & iPhone

28. Ready For The Age Of The Tablet

29. Design Interactive Publications

30. Design For Contextual Use

31. My interest is in the future because I am going to spend the rest of my life there. - Charles F. Kettering

32. Ubiquitous Experience Design

33.

34.

35. Rebirth of Print

36. Emotional & Engaging Experiences

37. That Was Fun!

38. Whoa....

39. They Even Thought Of That?!?

40. “All great work is preparing yourself for the accident to happen.” - Sidney Lumet

41. Invest In Yourself

42.

43. Design SOMETHING!

44. Make Yourself A Seat At The Table

45. “I Don’t Have Time” Isn’t An Excuse

46. Are You Ready?

47.

48. Brad Nunnally Sr User Experience Designer Email - brad.nunnally@perﬁcient.com Twitter - @bnunnally Blog - http://www.bradsramblings.com SpeakerRate - http://spkr8.com/t/8217 SlideShare - http://slidesha.re/fz2qPY

Where We've Been, Where We're Going

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