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Fully Charged Social Media Strategies

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Slides to accompany a presentation for the Public Relations Council of Alabama's PR:Recharge conference.

Slides to accompany a presentation for the Public Relations Council of Alabama's PR:Recharge conference.

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  • Image Credit: http://benchmarkitconsulting.com/wp-content/uploads/2011/10/fully_charged2_494.jpg
  • Feel free to live tweet this presentation (if you’re attending live).
  • Photo Credit: http://www.flickr.com/photos/scottsnure/352145621/sizes/l/in/photostream/
  • Image Credit: http://modmyi.com/attachments/forums/general-ipad-chat/576335d1332920863-apple-executives-interpretation-ipad-battery-life-not-affected-qq-20120328154944.png
  • Image Credit: http://benchmarkitconsulting.com/wp-content/uploads/2011/10/fully_charged2_494.jpg
  • Image Credit: http://1.bp.blogspot.com/_WhPHUKwckUw/S8--8rKNlBI/AAAAAAAACa8/8Fde-Y5rqAY/s1600/meringue.JPG
  • Image Credit: http://www.flickr.com/photos/35034347820@N01/484678361/
  • Image Credit: http://blog.beacontechnologies.com/wp-content/uploads/2012/03/social-media-icons.png
  • Image Credit: http://www.flickr.com/photos/wwarby/3297205226/
  • Image Credit: Brandon Mudd
  • Image Credit: http://www.stuff-review.com/2011-11/ios-5-0-1-update-released-promises-to-fix-your-iphone-battery-woes-includes-new-ipad-multitasking-gestures/
  • Image Credit: http://quaero.csgi.com/blog/350-3_ways_to_stave_off_digital_copycats
  • Image Credit: http://www.allmovie.com/movie/nine-to-five-v104069
  • Image Credit: http://www.imdb.com/title/tt0032138/
  • Image Credit: Barbara B. Nixon
  • Image Credit: http://www.flickr.com/photos/twenty_questions/2233417054/in/photostream/
  • Image Credit: http://www.flickr.com/photos/curtisperry/141815909/in/photostream/
  • Image Credit: http://modmyi.com/attachments/forums/general-ipad-chat/576335d1332920863-apple-executives-interpretation-ipad-battery-life-not-affected-qq-20120328154944.png
  • [twitter]What’s the ONE thing you’re taking away from this session on 7 Things Small Businesses Need to Know about Social Media Now? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.
  • Image Credit: http://www.flickr.com/photos/jypsygen/3923543356/in/photostream/
  • For links to slides & sites mentioned today, see http://bit.ly/prcabbnPhoto Credit: http://www.flickr.com/photos/richardaustin/2085854939/sizes/o/

Transcript

  • 1. Fully ChargedSocial Media Strategies Barbara B. Nixon Southeastern University
  • 2. #prca12 @BarbaraNixon
  • 3. AQuickSurvey
  • 4. FullyCharged
  • 5. Consistency
  • 6. Interaction
  • 7. Personality
  • 8. Multi-Channel
  • 9. Timeliness
  • 10. #winning
  • 11. Running on Empty
  • 12. Copycat
  • 13. 9-5Mentality
  • 14. “Controlling” the Message
  • 15. Defensiveness
  • 16. Not Listening
  • 17. Abandonment
  • 18. The ONE thing
  • 19. What’s yourone thing?
  • 20. For links to slides & sitesmentioned today, seebit.ly/prcabbn
  • 21. Contact MeBarbara B. Nixon, Ph.D. (ABD)Assistant Professor, Journalism / Public RelationsSoutheastern UniversityLife Member & Past President of the International Listening Association (listen.org)• E-mail: bbnixon@seu.edu• Twitter: barbaranixon• Skype: barbara.b.nixon• Blog: publicrelationsmatters.com