Commercial Dissemination: The Role of Publishers in Fostering Innovation in STEM Education

Commercial Dissemination The Role of Publishers in Fostering Innovation in STEM Education Dan Sayre John Wiley & Sons, Inc. February, 2010 Cite as: Sayre, D., (2010). Commercial Dissemination: The Role of Publishers in Fostering Innovation in STEM Education. Presented at the Workshop on Disseminating CCLI Innovations: Arlington, VA, February 18-19, 2010. Unless otherwise specified this work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License ( creativecommons.org/licenses/by-nc-sa/3.0/us/)

CCLI Goal
to stimulate, evaluate, and disseminate innovative and effective developments in undergraduate STEM education through the introduction of new content reflecting:
cutting edge developments in STEM fields
the production of knowledge about learning
and the improvement of educational practice
All CCLI projects need to contribute to:
The STEM education knowledge base
Building the STEM education community

Dissemination Plans should …
Define a plan to contribute to knowledge base
Address broader impacts
Collaborate, form partnerships, build community
… and answer key questions:
How will others find out about your work?
How will you interest them?
How will you excite them?

Develop and Disseminate: If you build it ... will they come?

Dissemination =
I do something
“ communication happens”
Others do something
“ change happens”

Wiley Goals
The mission of Wiley Higher Education is to help teachers teach and students learn. We publish educational materials in all media, notably through WileyPLUS, our integrated online suite of teaching and learning resources.
Enabled by technology and the creativity of our colleagues, we are providing more access to more content to more people than ever before in our history.

The Commercial Model – product and market development
A focus on:
Customer Workflow
What actions do your customers perform in completing their work, and where do they encounter difficulty ?
Competitive Market Analysis
What other products meet your customers’ needs and what need do they leave unmet?
Product Design
how will the innovation be used in the context of what your customer already does?

Product and Market Development Tools
Peer review
Focus groups (live and/or virtual)
Surveys
Interviews
Workshops
Class Tests
Peer to peer coaching (WFN)

The process of assessing market needs and developing products to meet those needs proceeds concurrently with a process of identifying and building relationships with customers most likely to respond to those products.

Innovation case: WileyPLUS

Closing the gap
Dissemination succeeds when innovations are implemented in practice
Barriers and challenges remain:
Inertia
Faculty resistance to change
Switching costs
Accelerating pace of change
Commercial firms can bring resources and expertise to address them
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Cite as: Sayre, D., (2010). Commercial Dissemination: The Role of Publishers in Fostering Innovation in STEM Education. Presented at the Workshop on Disseminating CCLI Innovations: Arlington, VA, February 18-19, 2010. Unless otherwise specified this work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License ( creativecommons.org/licenses/by-nc-sa/3.0/us/)

Commercial Dissemination: The Role of Publishers in Fostering Innovation in STEM Education

by Brandon Muramatsu on Feb 18, 2010

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