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Commercial Dissemination : The Role of Publishers in Fostering Innovation in STEM Education

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Brandon Muramatsu
Brandon Muramatsu

by Dan Sayre, Wiley Publishers. Presented at the Workshop on Disseminating CCLI Innovations: Arlington, VA, February 18-19, 2010. Workshop organized by Joe Tront, Flora McMartin and Brandon Muramatsu.

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Commercial Dissemination The Role of Publishers in Fostering Innovation in STEM Education Dan Sayre John Wiley & Sons, Inc. February, 2010 Cite as: Sayre, D., (2010). Commercial Dissemination: The Role of Publishers in Fostering Innovation in STEM Education. Presented at the Workshop on Disseminating CCLI Innovations: Arlington, VA, February 18-19, 2010. Unless otherwise specified this work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License ( creativecommons.org/licenses/by-nc-sa/3.0/us/)
CCLI Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dissemination Plans should … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Develop and Disseminate: If you build it ... will they come?
Dissemination = ,[object Object],[object Object],[object Object],[object Object]
Wiley Goals ,[object Object],[object Object]
The Commercial Model – product and market development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product and Market Development Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The process of assessing market needs and developing products to meet those needs proceeds concurrently with a process of identifying and building relationships with customers most likely to respond to those products.
Innovation case: WileyPLUS
 
 
Closing the gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cite as: Sayre, D., (2010). Commercial Dissemination: The Role of Publishers in Fostering Innovation in STEM Education. Presented at the Workshop on Disseminating CCLI Innovations: Arlington, VA, February 18-19, 2010. Unless otherwise specified this work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License ( creativecommons.org/licenses/by-nc-sa/3.0/us/)

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Commercial Dissemination : The Role of Publishers in Fostering Innovation in STEM Education

  • 1. Commercial Dissemination The Role of Publishers in Fostering Innovation in STEM Education Dan Sayre John Wiley & Sons, Inc. February, 2010 Cite as: Sayre, D., (2010). Commercial Dissemination: The Role of Publishers in Fostering Innovation in STEM Education. Presented at the Workshop on Disseminating CCLI Innovations: Arlington, VA, February 18-19, 2010. Unless otherwise specified this work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License ( creativecommons.org/licenses/by-nc-sa/3.0/us/)
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  • 4. Develop and Disseminate: If you build it ... will they come?
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  • 9. The process of assessing market needs and developing products to meet those needs proceeds concurrently with a process of identifying and building relationships with customers most likely to respond to those products.
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  • 14. Cite as: Sayre, D., (2010). Commercial Dissemination: The Role of Publishers in Fostering Innovation in STEM Education. Presented at the Workshop on Disseminating CCLI Innovations: Arlington, VA, February 18-19, 2010. Unless otherwise specified this work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License ( creativecommons.org/licenses/by-nc-sa/3.0/us/)