Social TV Analytics

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Social TV Analytics for Broadcasters and Marketers. Presented at the NAB Futures Summit (October 2011). This presentation is an overview of the emerging Social TV currency and how broadcasters and marketers are leveraging it for competitive advantage.

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  • Social TV Analytics

    1. 1. Social TV Analytics for Broadcastersand MarketersBluefin Labs OverviewNAB Futures SummitHalf Moon Bay, CATom ThaiVP, Marketing | Bluefin Labstomt@bluefinlabs.com@eviltomthai (Twitter) Confidential
    2. 2. People Have Always TalkedAbout TV Bluefin Labs Proprietary and Confidential 2
    3. 3. Now, It Can Be Measured More Than Ever 20M 8,868 Tweets per second Bluefin Labs Proprietary and Confidential 3
    4. 4. Clear Momentum, With Acceleration “A social layer is something that viewers... clearly want and it’s also great for broadcasters. Trending hashtags... can be a metric for viewer engagement, a vehicle for instant feedback, a channel for reaching people outside broadcast times and it can provide a great incentive for watching it live.” – Eric Schmidt, Executive Chairman, Google Bluefin Labs Proprietary and Confidential 4
    5. 5. A Lot Has Happened In A Year (Reality Shows) Extreme Makeover: Dancing With the Home Edition The Biggest Loser Stars ABC NBC ABC +802% +412% +408%Source: Bluefin Labs. Y/Y Growth in social media comments:2011 season premiere episode vs. 2010 season premiere episode. Bluefin Labs Proprietary and Confidential 5
    6. 6. A Lot Has Happened In A Year (Comedy shows) Two and a Half Men Glee Modern Family CBS FOX ABC+12,227% +756% +449%Source: Bluefin Labs. Y/Y Growth in social media comments:2011 season premiere episode vs. 2010 season premiere episode. Bluefin Labs Proprietary and Confidential 6
    7. 7. A Lot Has Happened In A Year (Drama shows) Fringe Grey’s Anatomy Law & Order: SVU FOX ABC NBC +350% +288% +150%Source: Bluefin Labs. Y/Y Growth in social media comments:2011 season premiere episode vs. 2010 season premiere episode. Bluefin Labs Proprietary and Confidential 7
    8. 8. How Bluefin Does It Confidential
    9. 9. Bluefin Labs Proprietary and Confidential 9
    10. 10. TV data inputs Video fingerprinting Closed captioning for TV programs Electronic Programming Guide (EPG) data feed Bluefin Labs Proprietary and Confidential 9
    11. 11. Social media data inputsTV data inputs Video fingerprinting Closed captioning for TV programs Electronic Programming Guide (EPG) data feed Bluefin Labs Proprietary and Confidential 9
    12. 12. Social media data inputsTV data inputs Video fingerprinting Closed captioning for TV programs Electronic Programming Guide (EPG) data feed TV Genome Data Bluefin Labs Proprietary and Confidential 9
    13. 13. Social media data inputsTV data inputs Video fingerprinting Closed captioning for TV programs Electronic Programming Guide (EPG) data feed TV Genome Data Consumer insights about TV Bluefin Labs Proprietary and Confidential 9
    14. 14. Social media data inputsTV data inputs Video fingerprinting Closed captioning for TV programs Electronic Programming Guide (EPG) data feed TV Genome Data Consumer insights Engagement metrics about TV for TV ad sales Bluefin Labs Proprietary and Confidential 9
    15. 15. Social media data inputsTV data inputs Video fingerprinting Closed captioning for TV programs Electronic Programming Guide (EPG) data feed TV Genome Data Optimization of Consumer insights Engagement metrics promo spot about TV for TV ad sales placements Bluefin Labs Proprietary and Confidential 9
    16. 16. Bluefin Labs Proprietary and Confidential 10
    17. 17. Bluefin Labs Proprietary and Confidential 11
    18. 18. Bluefin Labs Proprietary and Confidential 12
    19. 19. Bluefin Labs Proprietary and Confidential 13
    20. 20. TV Genome Data 115+ TV Networks 11,000+ TV Show Titles 346,000+ TV Telecasts Bluefin Labs Proprietary and Confidential 14
    21. 21. All Done In Partnership With BroadcastersBluefin clients among broadcasters and operators: (We work with brand advertisers and ad agencies as well. Their logos not shown here.) Bluefin Labs Proprietary and Confidential 15
    22. 22. Thank You!Email me at tomt@bluefinlabs.comor tweet at @eviltomthaiBluefin Labs is hiring! Especially in:• Sales• Client Insights & Analytics• Product Management Confidential

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