Understanding the Curve of Death

Understanding & Breaking the “Curve of Death” in Public Health Initiatives Preliminary Thoughts on the “Let’s Move” Anti-Obesity Project February 22, 2010 Fard Johnmar

Overview The Curve Feeding of Death the Curve Breaking What Can the Curve YOU Do? 2

What is the Curve of Death? The “Curve of Death” refers to the build-up and eventual loss of momentum and energy around major public health initiatives. 3

Visualizing the Curve of Death (Centralized) Programs Begin Launch Public Attention Budget Wanders Questioned Momentum/Energy/Impact Initiative De-funded TIme 4

Have we Seen the Curve Play Out in Anti-Obesity Initiatives? YES: VERB is the most recent example of how a successful initiative lost impact due to lack of funding, loss of interest from public and policymakers. Learn more about VERB at: http://pbeye.info/3Bu. 6

What Feeds the Curve? “Insiders” have access, present ideas and implement initiatives. “Outsiders” often not empowered to contribute or engage. Ideas, Access, Ideas, Access, Implementation Implementation Decision Makers Barrier Barrier Barrier Barrier Insiders Insiders Insiders Ideas Ideas Ideas Outsiders with Outsiders with Outsiders with Outsiders with Outsiders with Outsiders with Outsiders with Outsiders with Energy & Ideas Energy & Ideas Energy & Ideas Energy & Ideas Energy & Ideas Energy & Ideas Energy & Ideas Energy & Ideas Outsiders with Outsiders with Outsiders with Outsiders with Outsiders with Outsiders with Outsiders with Outsiders with Energy & Ideas Energy & Ideas Energy & Ideas Energy & Ideas Energy & Ideas Energy & Ideas Energy & Ideas Energy & Ideas 7

What Feeds the Curve? Insiders receive funding, ask interested outsiders to help engage. But outsiders lose interest due to lack of involvement. $ $ $ $ Funding Funding Decision Makers Barrier Barrier Barrier Barrier Insiders Insiders Insiders Programs Programs Programs Interested Interested Outsiders Pay Outsiders Outsiders Attention to Effort, Help Engage Public Interested 8 Interested Outsiders Outsiders

VERB’s Centralized Approach Made it Vulnerable (Centralized) Programs Begin Centralized Efforts Easier to De-Fund Launch Public Attention Budget Wanders Questioned Momentum/Energy/Impact Initiative De-funded TIme 9

How Can We Break the Curve? Allow BOTH insiders/outsiders to contribute ideas, access decision makers and implement effort. Distributed funding is a must. Ideas, Access, Ideas, Access, Implementation Decision Makers Implementation $ $ Funding Insiders Interested Insiders Interested Interested Outsiders Insiders Outsiders Outsiders Insiders Interested Insiders Interested Interested Outsiders Insiders Outsiders Outsiders Outsiders/Insiders Help Extend, Effort, Achieve 11 Larger Impact

Why is this Needed With Let’s Move? We need: • Fresh ideas • To learn from what’s worked • To be open to a diverse range of ideas -- even if they seem unworkable -- at first • To break out of traditional govt. funding process so that scarce resources go further and are available faster • To distribute our efforts so that Let’s Move is more difficult to kill when political/funding priorities change 12

Visualizing the Curve of Life (Distributed) Programs Begin Launch Budgets Cut or Increased Momentum/Energy/Impact Public Attention Sustained Some Initiatives Succeed TIme 13

What Can YOU Do? Are you engaged in communicating about health and wellness? Do you care about childhood obesity? Do you want Let’s Move to avoid the curve of death? Then JOIN us. We don’t care if you are from the public or private sector, are a social marketer, student, digital expert, physician or patient. 15

What Can YOU Do? Join us on Living the Path Contribute to the dialogue Plan for action Start now at www.livingthepath.com. 16

The Path of the Blue Eye Project Bringing the Global Health Marketing Communications Community Together for Collaboration, Knowledge Sharing & Impact www.pathoftheblueeye.com 17

Understanding the Curve of Death

by Path of the Blue Eye Project on Feb 22, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 21

Statistics

Understanding the Curve of Death — Presentation Transcript