1. November
13
2012
Sacramento,
CA

2. “Affec7ng
Public
Policy:
Opportuni)es
for
All”
Moderator
ScoB
Fogarty,
Execu(ve
Director,
Friends
of
Trees
and
ACTrees
Policy
Commi<ee
Co-­‐Chair
• Connie
Gallippi,
Sr.
Policy
Consultant
Conserva(on
Strategy
Group
• Chuck
Mills,
Program
Mgr-­‐Grants,
CA
ReLeaf
and
ACTrees
Policy
Commi<ee
Co-­‐Chair

3. Advocacy
in
your
Community
Tips
&
Techniques
Toward
Becoming
an
Effec(ve
Advocate

4. Why
Advocate
Garner
support
Influence
Policy
Secure
Funding

5. Characteris(cs
of
an
Effec(ve
Advocate
Knows
what
he/she
needs
Can
make
it
compelling
to
other
people
Can
relate
it
to
other
issues

6. How
do
you
define
what
you
need?
Start
by
understanding
what
stands
between
you
and
success.
Is
it:
• Permission
to
proceed?
• More
people?
• More
money?
Different
money?
(i.e.
do
you
need
a
bigger
slice
of
the
pie
or
a
different
pie?)
• Policy
or
legisla(on?
• Equipment
(capital
v.
opera(ng)?
• Access
to
an
appropriate
site?

7. How
do
you
describe
what
you
need?
• Carefully
craX
your
language
• Avoid
techno-­‐speak
and
acronyms
• Keep
in
mind
your
audience
may
care
for
different
reasons
• Use
words
that
are
proven
to
be
effec(ve

8. How
to
be
Compelling
to
Others
• Know
your
audience
• Focus
on
benefits
of
your
project,
not
technical
details
• Use
their
language
• Solve
their
problem

9. Change
the
topic
sentence
Be
part
of
something
BIGGER
such
as:
• Climate
change
• Stormwater
• Sustainable
communi(es
• Urban
greening
• Energy
conserva(on
• Air
pollu(on
reduc(on
• Water
quality
improvement
• Soil
reten(on
• Pubic
health

10. Who
is
your
audience?
Do
you
need:
Their
Their
money?
permission?
A
policy
Their
help?
change
or
new
legisla(on?

11. The
Usual
Suspects
Local
State
Federal
Private
Mayor
and
City
Councilmembers
Assemblymember
Member
of
Business/
and
or
Senator
Congress
corporate
partners
Commissioners
Resource
/
County
Supervisors
Agency
such
as
Founda(ons
and
Conserva(on
/
and
USDA
Forest
other
private
Public
Works
Commissioners
Service
or
EPA
funders
Agencies
Agencies
such
as
Public
Works,
Other
NGOs
Parks,
Sanita(on

12. The
Influencers
Chambers
of
Community
Organized
Commerce
Environmental
and
Business
Others
Groups
Labor
Groups
/
NGOs
Councils

13. The
OXen
Overlooked
Who?
Why
them?
Your
boss
Your
board
• Advocacy
begins
at
home.
• Ins(tu(onal
buy-­‐in
is
Your
boss’s
Your
essen(al
to
success,
and
boss
coworkers
without
it
external
advocacy
is
oXen
for
naught.

14. The
Effec(ve
Advocate…
Cul(vates
rela(onships
before
he
or
she
needs
them

15. The
Effec(ve
Advocate
Listens
as
much
or
Researches
his/her
more
than
he/she
audience
talks
• Interests
• The
applause
meter
• Priori(es
goes
up
when
they
are
• Programs
talking
• The
more
they
talk,
the
more
you
learn

16. Typical
Advocacy
Situa(ons
Meet
with
agency
representa(ves
Meet
with
elected
officials
Build
coali(ons

17. When
is
the
best
(me
to
approach…
An
agency?
An
elected
official?
Prior
to
and
during
an
agency
Request
For
Proposals
(RFP)
Prior
to
a
Legisla(ve
process
Session
During
the
Legisla(ve
Session
if
When
agencies
are
preparing
you
need
changes
to
a
bill
budget
proposals
already
introduced
or
for
budget
ac(on
Note
that
these
(mes
are
Timelines
are
different
at
different
at
the
local,
state,
and
the
local,
state,
and
federal
level
federal
level

18. Tips
for
working
with
agencies
How
much
MONEY
do
they
have
available
?
Do
your
homework
to
understand
the
What
OTHER
PROJECTS
agencies
and
are
they
involved
in?
individuals
What
is
the
agency’s
AUTHORITY
and
jurisdic(on?

19. Tips
for
working
with
elected
officials
Cul(vate
rela(onships
before
you
need
them
Approach
ALL
elected
officials
who
represent
your
region
Approach
those
that
serve
on
relevant
policy
or
budget
commi<ees
or
likely
allies
whether
or
not
they
happen
to
represent
your
area.

20. Typical
Advocacy
Situa(ons
Start
with
program
or
field
staff
if
needed
15
minutes
max
–
be
prepared
and
organized
Show
how
your
needs/project
fits
into
their
vision
and
objec(ves

21. Tips
for
Pitching
your
Project
Go
prepared
Solid
project
Bring
a
concise
Community
support
descrip(on
of
the
project
Bring
a
map
if
Complement
the
elected
appropriate
official’s
priori(es

22. Tips
for
Pitching
your
Project
• Invite
them
to
a
project
visit
• Leave
behind
a
one-­‐pager
outlining
key
elements
of
your
project

23. Coali(on
Building
Working
with
coali(ons
and
other
partners
can
be
a
great
way
to
gain
and
build
support
for
your
project
Public
Works
U(li(es
Water
Agencies
Agencies
Business
Environmental
Local
Nonprofits
Associa(ons/
Groups
Individuals

24. Remember:
Your
program
is
only
important
to
you
…
un(l
others
validate
your
work.
A
coali(on
gives
you:
Credibility
Broad
support
Poli(cal
influence
A
be<er
story
to
tell
More
funding
opportuni(es
More
hands
to
do
the
work

25.
Connie
Gallippi
Conserva(on
Strategy
Group
connie@csgcalifornia.com
(926)
558-­‐1516

26. Emerging Opportunities for Urban
Forestry through Public Policy
Chuck Mills

27. Emerging Opportunities at the Local
Level:
Urban Forestry as a Mitigation Tool
• Sacramento Tree Foundation
• Sacramento Metro AQMD
• US Forest Service

28. The Goal: Develop an urban forestry protocol
to fit within a greenhouse gas exchange for
emitters regulated under CEQA
• Revenue Stream
• Exportable Model
• Trees for Air Quality

29. Emerging Opportunities at the State
Level:
Urban Forestry to improve Water Quality
• California ReLeaf Network
• Statewide Partners
• State Legislature

30. The Goal: Add urban forestry to an $11 billion bond
written in 2009 that will be trimmed by up to 50% in
order to pass it off the 2014 ballot.
• Portfolio of related projects
• Coalition of Support
• In-District Visits

31. Emerging Opportunities at the Federal Level:
Urban Forestry as part of America’s Mosaic
• Alliance for Community Trees
• U.S. Congress
• YOU!

32. The Goal: Augment U&CF Funding within
Farm Bill while Defending against Attacks
on Existing Levels
• SUFC Support
• Coalition Building
• ACT Lobby Day

33. The Result: Money for Urban and Community
Forestry at all Levels for all Reasons
• Engage!
• Use the Tools
• Build the Bridge