This document outlines a campaign called "Bring Us Home" which aims to raise $1.5 million to address housing shortages and social issues dividing families in indigenous communities. It discusses challenges such as obtaining funds, logistical issues, and housing shortages. The campaign's objectives are to generate awareness, increase discussion, and start a grassroots movement. Strategies include public and private funding, sponsorship, social media, events, and direct mail. Implementation details milestones and a budget. Alternative housing options and establishing long-term support are also discussed.

1. Bring Us Home
Bridging Gaps Together
Adeeb Sajjad
James Karban
Derek Moryson

2. Agenda
Background Challenges and Strategy Implementation Looking Forward
Objectives
Challenges to
Logistical Alternative
Obtaining Overview Milestones
Issues Housing
Funds
Main
Housing Public Progress Grassroots
Campaign
Shortage Funding Reports Movement
Objectives
Divided Private
Budget Conclusion
Families Funding
“Bring Us
Revenue
Home”

3. Deeper Logistical
Issues
Social
Issues
Housing
Shortage
Divided
Families
Challenges and
Background Objectives Strategy Implementation Looking Forward

4. Social
Stereotype
Macroeconomic Competition for
Environment Funding
Challenges
Funding
Resources
behaviour of
Available
large donors
Challenges and
Background Objectives Strategy Implementation Looking Forward

5. Objectives
Generate
Raise $1.5
mass public
million
awareness
Reconciliation Increase Grassroots
of differences discussion movement
Challenges and
Background Objectives Strategy Implementation Looking Forward

6. Strategy Overview
Public
Funding
Private
Funding
$1.5
Million
“Bring Us
Home”
Campaign
Challenges and
Background Objectives Strategy Implementation Looking Forward

7. Public Funding Strategy
Government Grievances
Land
Federal
Claims
Provincial
Aboriginal
Affairs
Challenges and
Background Objectives Strategy Implementation Looking Forward

8. Private Funding Strategy - Grants
3355 Grant Makers in Canada
295 Related Grant Makers
34 Targeted Grant Makers
Tailored Proposals for Grant Makers
Challenges and
Background Objectives Strategy Implementation Looking Forward

9. Private Funding Strategy - Sponsorship
Align ourselves with organizations which support similar causes
Contacting both charities and businesses
Specially designed communication packages
Communicate benefits of donating to the organization – Tiered levels of sponsorship
Casino Cliff
SNC Lavalin OPG OLG
Rama Fund Resources
Magma The Home Petro Royal Bank
Resources Depot Canada of Canada
Challenges and
Background Objectives Strategy Implementation Looking Forward

10. “Bring Us Home” Campaign
Not only raising funds for housing but initiating
long-term social change.
Hope Change
Awareness Community
Challenges and Looking
Background Objectives Strategy Implementation
Forward

11. Social Media Campaign
Social media will play a central role
It will be initiated immediately and sustained throughout campaign
Combine all channels of social media
Create a two-way communication between us and the community – Provoke discussion
Unpaid interns can be obtained through our connection with the Humber Business School
5 essential components will guide our social media campaign...
Relevant Sense of Call to
Interactive Integrated
Content Community Action

12. SOCIAL
MEDIA
STRATEGY
Challenges and
Background Objectives Strategy Implementation Looking Forward

13. Events
Targeting the Desire To Be Opportunity Raise Mass
Average Involved in Interactive for Awareness
Canadian the Process Sponsorship and Funds
Challenges and
Background Objectives Strategy Implementation Looking Forward

14. “Bring Us Home” – Direct Mail
Targeted Personalized
Why Direct
Mail?
Measurable Feasible
Challenges and
Background Objectives Strategy Implementation Looking Forward

15. “Bring Us Home” – Direct Mail
200,000 households targeted
Neighbourhoods within selected Ontario demographics
Response rate of 2.5% - Higher because of the ability to donate through mobile phone
Estimated donation of $86.49/person – based off of Ontario figures
Total
Total Costs - Net Profit -
Revenue-
$47,307 $298,653
$345,960
Challenges and
Background Objectives Strategy Implementation Looking Forward

16. Implementation
Critical
Progress Path
Report Analysis
Milestones Meetings
Objectives
Goals
Challenges and
Background Objectives Strategy Implementation Looking Forward

18. Budget
Direct Mail Volunteer and
Project Team
Campaign - Intern Incentives
Salary - $27,000
$47,307 - $2,500
Miscellaneous
Communication
Expenses - Events
Materials - $500
$1,000
Giveaways and Advertising and
Prizes Public Relations
Challenges and
Background Objectives Strategy Implementation Looking Forward

19. Projected Revenue
Direct Mail
13%
Public Funding
20% 20% Private Funding
Individual Donations
20%
20%
40%
40%
Challenges and
Background Objectives Strategy Implementation Looking Forward

20. Alternative Housing
How do we lower the housing cost?
Maple Leaf Homes – based out of Fredericton, New Brunswick
$100,000 – 808 square feet - designed for cold climates
Contracted by the federal government to build modular homes in Attawapiskat
Transportation by railway to Moosonee
Challenges and
Background Objectives Strategy Implementation Looking Forward

21. Looking Forward
Establishing a
Support System
Grassroots
Movement
Challenges and
Background Objectives Strategy Implementation Looking Forward

22. Concluding Thoughts
Bridging Gaps Together