I am an internet marketing strategist and enjoy the psychology of how everything online works and how we receive and assimilate tons of digital data and information to arrive at a place of emotional connection, like, and desire for a specific product. Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online® ingrid@bluedressinc.com 865-951-5887

1. ONE DELIRIOUSLY HAPPY
PSYCHOPHYSICIST &
MULTIPLE TOMATO
SAUCES

2. ​I am an internet marketing strategist and enjoy the
psychology of how everything online works and
how we receive and assimilate tons of digital data
and information to arrive at a place of emotional
connection, like, and desire for a specific product.
The big ambiguous word "marketing".

3. What does that mean to most?
To most it means researching what will affect your
target market, producing communication and
distributing communication to that market through
various vehicles.
Or according to Merriam-Webster:
Marketing is the activities that are involved in
making people aware of a company's products,
making sure that the products are available to be
bought, etc.
Yes, it's the old stale version and it's really quite
boring.

4. So, how do you make yourself different among the
masses?
How do you stand out?
To answer that, I must share this video that is 10
years old, but has such solid staples and simple
truths when it comes to marketing it is still very
relevant today.
Malcom Gladwell, author of the book Blink is
speaking in this video at a TED conference about
Choice, Happiness, & Spaghetti Sauce when it
comes to marketing. He shares a very famous
Psychophysicist's, Howard Moskowitz, marketing
experiments in the food industry, that led to
multiple millions of dollars for brands and products.

5. On another note, you may be wondering why I also
referenced the book, Blink?
Because Malcolm's thought process in this book is
very powerful and shares an important
psychological element in marketing that can be
combined with the staples in this video to create a
powerful concept for marketing.
It is about the power of thinking, without thinking.
Think about that. A powerful concept, when you
can apply it to marketing.

6. Below is a brief summary of some of the concepts
in Mr. Gladwell's book that any good marketer
should think about, no pun intended ;-)
"...We do that (make choices) by "thin-
slicing," using limited information to come to our
conclusion. This is an age of information overload,
experts often make better decisions with snap
judgments than they do with volumes of analysis."

7. Here are some wide range of examples of thin-
slicing in contexts such as gambling, speed dating,
tennis, military war games, the movies, malpractice
suits, popular music, and predicting divorce.
Sometimes having too much information can
interfere with the accuracy of a judgment, or a
doctor's diagnosis. This is commonly called
"Analysis paralysis."

8. As far as the video importance, watch it and get
some very solid marketing staples, well worth the
18minutes it will take to watch. Below are some
staples from the video...
MARKETING STAPLES THAT HAVE
NO EXPIRATION DATE:
- Realizing that everyone is unique, everyone is
different. You can't assume to appeal to the masses
with a 'generic' one size fits all model or product.
-Fun Real Life Fact in this video: How the marketing
concept of "choice" created 600 million dollars for
Campbell's "chunky" tomato sauce!

9. -Another important thing I like about this video is
knowing that people don't always know ​what they
want.
-Just because someone hasn't done what you've
done before, doesn't mean people don't need or
even want your product/service. It's up to you to
showcase it and serve it up to them!
-It's not about making the perfect 'pickle', it's about
making the perfect 'pickles'. Having a variety of
items that will make some one tickled pink to have
your service. Why? Because you appeal to their
customized taste and needs.

10. - For my own personal note to sum up how to
market with impact: Do something and do it right.
Or go home.
- Don't bring another mediocre product or service
to market. The world is filled with those, the
shelves are all 'stocked' up with mediocre, we don't
want anymore of that taking up space in our world.

11. For the love of online marketing-
Ingrid Gee, Internet Marketing Consultant. Blue
Dress® Marketing, an Internet Marketing Company
headquartered in Knoxville, TN. Internet Marketing
Developed, Implemented and Managed to Full
Circle! Organic Internet Search Engine Guru. Turn
Key Internet Optimization Programs Placing You
Everywhere and Anywhere You Need to Be Online®
ingrid@bluedressinc.com
865-951-5887