4. Steve Paine, UK Country Manager - SISTRIX
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Discovering and Measuring Market Visibility Using Technology Leaders in Travel 2019
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4. Steve Paine, UK Country Manager - SISTRIX
- 13. Steve Paine @SISTRIX Not Just Sales
- 15. Steve Paine @SISTRIX Who’s Hot? [Package Holiday]
- 21. Steve Paine @SISTRIX Who’s Hot? [cheap flights]
- 24. Steve Paine @SISTRIX Travel Sector Domain Overview
- 27. Steve Paine @SISTRIX Gains (12 months) booking.com 36.0611 38.51% theculturetrip.com 12.4038 119.47% lonelyplanet.com 12.3701 24.39% tripsavvy.com 11.0556 49.09% agoda.com 5.9436 68.75%
- 28. Steve Paine @SISTRIX Losses (12 months) tripadvisor.co.uk -95.6388 -22.70% expedia.co.uk -8.1021 -13.91% travelsupermarket.com -3.9944 -21.15% expedia.com -3.2656 -29.58% superbreak.com -1.4672 -57.09%
- 30. Steve Paine @SISTRIX Thomas Cook Domain analysis
- 37. Steve Paine @SISTRIX Question 1 Will www.thomascook.com lose search rankings immediately?
- 45. Steve Paine @SISTRIX Decay time 2-3 weeks
- 46. Steve Paine @SISTRIX Question 2 Which domains will gain visibility
- 49. Steve Paine @SISTRIX Question 3 Will the domain return if the redirect is removed?
- 53. Steve Paine @SISTRIX The most visible URL in the industry?
- 54. In my travels… I found this Biggest URL in the industry? https://www.expedia.com/Vacation- Packages
- 57. Steve Paine @SISTRIX Search competitors may not be who you think they are
- 58. Steve Paine @SISTRIX Sector players may hold ‘best practice’ answers.
Editor's Notes
- Thank you Talk will last about 25 minutes Questions at the end
- Me, I’m 42 years old...er than my son and i’m the UK country manager for SISTRIX Also an EU citizen. I’m a German citizen and a UK citizen Today I want to show you some data about search visibility. Completely new slide set at 1800 last night
- 10 years collecting Google search data Top-100. Ads. Formatting, Titles, Preview text, Special information boxes For millions of search terms Many of them of daily For desktop and mobile For 28 countries
- FRANCE
- SPAIN
- ITALY
- GERMANY
- UK. 28 countries. 1 million keywords per country calculated daily Pivoted into useful data for SEOs, digitaler marketers, digital business analysts, and more
- The VI graph Pivot chart Seasonal traffic variations removed Close relationship to traffic potential Tripadvisor is 22nd biggest domain by visibility in the UK.
- Information about ranking structure. In this case, one of your competitors. We’ll look further into that later It’s great information on competitors …and best practice
- We’ll analyse the SERPs for features, knowledge graphs. Snippet text, ads., images, videos etc. 90% of search occurs through Google. That’s not changing much over time. Visibility is the starting point. It’s the front door. After visibility comes traffic, then conversion, revenue and hopefully profit.
- It’s brand awareness. Appearing in search results is an opportunity to show your brand. We’ll come back to that with an example from RedBull There’s also navigation – Finding a domain, finding information, finding entertainment.
- IN search
- 70 domains From tripadvisor (about 30% of the total of all 70 domains) To superbreak.com, 1 16 thousandth of the visibility of all domains combined Yes Thomascook are in there as they are still highly visible as a domain. We’ll come back to them in a little bit.
- 70 domains From tripadvisor (about 30% of the total of all 70 domains) To superbreak.com, 1 16 thousandth of the visibility of all domains combined Yes Thomascook are in there as they are still highly visible as a domain. We’ll come back to them in a little bit.
- IN search
- IN search
- Note: Superbreak. Malvern.
- 4 main questions will be coming into your head. One of them will be “Can I have the links redirected to me please” I can’t answer that Which leaves me with 3 important questions that I can answer.
- Healthy domain No history of impact from Google Core updates (indicates organic growth, good sign for the future.) 1/10th the visibility of tripadviser.co.uk Strong and stable keyword coverage Stable, despite new players Such as
- Healthy domain No history of impact from Google Core updates (indicates organic growth, good sign for the future.) 1/10th the visibility of tripadviser.co.uk Strong and stable keyword coverage Stable, despite new players Such as
- Strong and stable keyword coverage Visibility stable, despite new players. Retail market example.
- 4 main questions will be coming into your head. One of them will be “Can I have the links redirected to me please” I can’t answer that Which leaves me with 3 important questions that I can answer.
- No.
- There’s never any empty space in the search results. The space taken by old shops is immediately taken up by competitors
- Competitors in search Keyword overlaps
- Competitors in search Keyword overlaps
- There’s never any empty space in the search results. The space taken by old shops is immediately taken up by competitors
- Here’s what I found out from our data, starting at https://uk.sistrix.com/url/%22https://www.expedia.com/Vacation-Packages%22 602 keywords 174 top 10 More visibility than rivieratravel,
- Here’s what I found out from our data, starting at https://uk.sistrix.com/url/%22https://www.expedia.com/Vacation-Packages%22 602 keywords 174 top 10 More visibility than rivieratravel,