BLOGSWITHBALLS
Future of Sports Media
Richard Ting, VP, Executive Creative Director | twitter: @flytip

The velocity at which
technology has changed has
altered how we experience
sports forever

How did athletes and fans
connect before social
media?

ATHLETES
PRESS
PRESS
NBA, NFL,
AGENTS MLB, NHL
BRANDS
BRANDS / ADVERTISERS
AGENT
FANS

The connection was
controlled, filtered, and
temporal

How do athletes and fans
connect now using social
media?

ATHLETES
PRESS PRESS
NBA, NFL, MLB, NHL
SOCIAL MEDIA
BRANDS / ADVERTISERS
AGENT
FANS

Jun 6, 12:37am EDT
So why does Shaq get such glee out of belittling and ridiculing
those who came before and after him?
“Sometimes I wonder about his maturity,” Kareem Abdul-
Jabbar told Yahoo! Sports on Friday.

1,231,930

TOP TEN NEWSPAPERS IN THE U.S.
NEWSPAPER DAILY CIRCULATION
USA Today 2,113,725
Wall Street Journal 2,082,189
The New York Times 1,039,031
Los Angeles Times 723,181
1,231,930
The Washington Post 665,383
Daily News 602,857
New York Post 558,140
Chicago Tribune 501,202
Houston Chronicle 425,138
The Arizona Republic 389,701

It’s not just Shaq

Dwight Howard

Brands see this shift and are
now providing their
consumers with real-time
connections

+ Social media is not replacing traditional
media, but rather balancing it
+ Connections between athletes and fans
are moving towards an always on real-time
connection
+ The touchpoints are splintering,
embrace the right ones.

Thank You
twitter: @flytip