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T.A. McCann_ founders institute_2011_product development

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Founders Institute, product development, internet, web software development, Agile

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T.A. McCann_ founders institute_2011_product development

  1. 1. T.A. McCann – create something great<br />
  2. 2. Mental muscles…<br />Data accumulation<br />Resources, features, time<br />Pattern recognition<br />Decision making<br />Coordination <br />Communications<br />Measure<br />Critique, learn and repeat<br />2<br />
  3. 3. Filling in the blanks…<br />Customer<br />Value prop<br />Feature set<br />Biz model<br />Better than…(existing way or competition)<br />What and how will you tell your friends…<br />All of this in 140 characters…<br />3<br />
  4. 4. <ul><li>Know your customers
  5. 5. Create Personas
  6. 6. Engage directly early and often
  7. 7. Use surveys to quantify and test
  8. 8. Create ongoing user interactions/perception
  9. 9. Find and nurture the new influencers
  10. 10. Social success and promotion on 1XUX</li></ul>4<br />
  11. 11. A valuable target customer<br />Business professional<br />Places high value of relationships (>8/10)<br />Has significant (>50%) of key relationships outside company<br />>5 meetings/week with outside people (more/new is better)<br />Uses technology to gain information advantage<br />Actively builds and manages his network<br />Pays monthly information service fees (mobile, CRM, wiki, contact manager… (more is better)<br />Roles include (execs, sales, recruiter, PR, journalists, lawyers…)<br />Influencer of others and/or small teams<br />Technical, early but not bleeding edge adopter<br />Often fits in GTD category as well<br />Reads books like “never eat alone” or “4 hour work week”<br />Attends “networking” events or activities<br />5<br />People like this include;<br />T.A.<br />Brad<br />Buzz<br />Kendall<br />Brandt<br />Miles<br />Dave Thomas<br />
  12. 12. 6<br />http://www.surveymonkey.com/s/ZTH5BJR<br />
  13. 13. Kevin Spidel<br />"I am the Managing Director of an international PR firm and am very active on the social web. Gist allows me to cut through the noise and manage my contacts directly. I am able to monitor what matters... the relationship."<br />Managing Director<br />Patriot Strategies<br />http://patriotstrategies.com<br />Washington, DC, USA<br />5300 contacts, 1279 companies<br />Gist user since 11/03/09 – has invited 34 users<br />
  14. 14. It’s about a process<br />8<br />
  15. 15. Vision to value<br />9<br />
  16. 16. Product planning<br />10<br />
  17. 17. 6 month corporate and/or product goals<br />3 month product roadmap<br />1 month themes<br />2 week sprints<br />1 sprint in Preview for complicated or hard to message features<br />Other options<br />Alternate Design and Feature sprints<br />Test after Feature sprint/bug fix during design<br />Process notes<br />W, F, M, W, F<br />Plan complete<br />Design complete<br />Code complete<br />Test complete<br />11<br />
  18. 18. Development process…<br />12<br />
  19. 19. Build for an 10 year old<br />13<br />
  20. 20. Tool set <br />www.mindjet.com <br />www.crazyegg.com<br />www.surveymonkey.com<br />www.gotomeeting.com<br />www.zendesk.com (or www.getsatisfaction.com)<br />www.skitch.com<br />www.launchrock.com<br />14<br />
  21. 21. Crazy Egg - <br />15<br />
  22. 22. Making it social…<br />Sign in with… (Facebook, Twitter, OpenID…)<br />Bring my friends…<br />Tweet my success…<br />Join the club…<br />16<br />
  23. 23. Happy, but never satisfied<br />17<br />
  24. 24. Beta users <br />Engage them early, often and on a regular basis<br />Be hyper-critical of who gets in, when<br />Bring new users on in groups (200-1000) – test and measure (cohorts) <br />Build your user communications models (bi-weekly updates)<br />Help them find more users<br />18<br />
  25. 25. The new influencer<br />Usually has a day job, writing for passion<br />Well connected and socially enabled<br />Selling to other influencers as much as customers<br />Easily co-opted with “first looks” and attention<br />Leverage your own influence to gain theirs<br />19<br />
  26. 26. Make someone else the champion<br />20<br />
  27. 27. Jump on someone else’s message<br />21<br />
  28. 28. Copy the leaders (for some stuff)<br />22<br />Marketing<br />Positioning<br />User/market dataFeature priority<br />Key thought leaders<br />
  29. 29. Track your influencers<br />23<br />
  30. 30. 24<br />
  31. 31. Set big goals<br />Get connected<br />Listen and learn<br />Fail fast and iterate<br />Persist<br />Go make something great.<br />T.A. McCann<br />tam@gist.com<br />www.gist.com/tamccann<br />

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