SlideShare a Scribd company logo
1 of 41
BLOGSWITHBALLS
Future of Sports Media




         Richard Ting, VP, Executive Creative Director | twitter: @flytip
The velocity at which
technology has changed has
altered how we experience
sports forever
How did athletes and fans
connect before social
media?
ATHLETES

PRESS
  PRESS
NBA, NFL,
AGENTS MLB, NHL
  BRANDS
BRANDS / ADVERTISERS

AGENT
               FANS
The connection was
controlled, filtered, and
temporal
How do athletes and fans
connect now using social
media?
ATHLETES

               PRESS              PRESS

                                  NBA, NFL, MLB, NHL
SOCIAL MEDIA
                                  BRANDS / ADVERTISERS

                                  AGENT
                           FANS
Jun 6, 12:37am EDT




So why does Shaq get such glee out of belittling and ridiculing
those who came before and after him?

“Sometimes I wonder about his maturity,” Kareem Abdul-
Jabbar told Yahoo! Sports on Friday.
1,231,930
TOP TEN NEWSPAPERS IN THE U.S.
NEWSPAPER              DAILY CIRCULATION
USA Today              2,113,725
Wall Street Journal    2,082,189
The New York Times     1,039,031
Los Angeles Times      723,181
                                           1,231,930
The Washington Post    665,383
Daily News             602,857
New York Post          558,140
Chicago Tribune        501,202
Houston Chronicle      425,138
The Arizona Republic   389,701
It’s not just Shaq
Dwight Howard
Brands see this shift and are
now providing their
consumers with real-time
connections
+ Social media is not replacing traditional
media, but rather balancing it

+ Connections between athletes and fans
are moving towards an always on real-time
connection

+ The touchpoints are splintering,
embrace the right ones.
Thank You
twitter: @flytip

More Related Content

Viewers also liked

Ibm advanced analytics platform for m&e
Ibm advanced analytics platform for m&eIbm advanced analytics platform for m&e
Ibm advanced analytics platform for m&eUnited Partners
 
Bayesian Co clustering
Bayesian Co clusteringBayesian Co clustering
Bayesian Co clusteringlau
 
IEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction System
IEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction SystemIEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction System
IEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction SystemMat Kelly
 
Location based services nz
Location based services nzLocation based services nz
Location based services nzRichard Fraser
 
T.A. McCann_ founders institute_2011_product development
T.A. McCann_ founders institute_2011_product developmentT.A. McCann_ founders institute_2011_product development
T.A. McCann_ founders institute_2011_product developmentT. A. McCann
 
Creative Lancashire - Joanna Halton
Creative Lancashire - Joanna HaltonCreative Lancashire - Joanna Halton
Creative Lancashire - Joanna HaltonJoanna Halton
 
Putting Music in Context
Putting Music in ContextPutting Music in Context
Putting Music in ContextArgus Labs
 
Proximity Bbdo Email Benchmark 2007 2008
Proximity Bbdo Email Benchmark 2007 2008Proximity Bbdo Email Benchmark 2007 2008
Proximity Bbdo Email Benchmark 2007 2008BBDO Belgium
 
Context-aware Media Personalization: Better Recommendations Through Context
Context-aware Media Personalization: Better Recommendations Through ContextContext-aware Media Personalization: Better Recommendations Through Context
Context-aware Media Personalization: Better Recommendations Through ContextSentiance
 
McCann 50th Party
McCann 50th PartyMcCann 50th Party
McCann 50th Partyelwilson
 
We are now Sentiance.
We are now Sentiance.We are now Sentiance.
We are now Sentiance.Argus Labs
 
Mobile Sensor Data, Machine Learning and Context (Strata 2014)
Mobile Sensor Data, Machine Learning and Context (Strata 2014)Mobile Sensor Data, Machine Learning and Context (Strata 2014)
Mobile Sensor Data, Machine Learning and Context (Strata 2014)Argus Labs
 
Datamining korea movie industry
Datamining korea movie industryDatamining korea movie industry
Datamining korea movie industry경택 홍
 
McCann Oslo - Social Media Guidelines for Yo
McCann Oslo - Social Media Guidelines for YoMcCann Oslo - Social Media Guidelines for Yo
McCann Oslo - Social Media Guidelines for YoMarius Zachariasen
 
Truth McCann Credentials Presentation
Truth McCann Credentials PresentationTruth McCann Credentials Presentation
Truth McCann Credentials PresentationTruth McCann
 
McCann Social Central Facebook Strategic Point of view
McCann Social Central Facebook Strategic Point of viewMcCann Social Central Facebook Strategic Point of view
McCann Social Central Facebook Strategic Point of viewMcCann Always On
 
Population Health Management - Angus McCann
Population Health Management - Angus McCannPopulation Health Management - Angus McCann
Population Health Management - Angus McCannNapier University
 
The transforming face of indonesian women
The transforming face of indonesian womenThe transforming face of indonesian women
The transforming face of indonesian womenRoop Mukhopadhyay
 
Recycling Energy: Charge your Phone with Coffee #recyclenrgy
Recycling Energy: Charge your Phone with Coffee #recyclenrgyRecycling Energy: Charge your Phone with Coffee #recyclenrgy
Recycling Energy: Charge your Phone with Coffee #recyclenrgyDominik Heinrich
 

Viewers also liked (20)

Ibm advanced analytics platform for m&e
Ibm advanced analytics platform for m&eIbm advanced analytics platform for m&e
Ibm advanced analytics platform for m&e
 
Bayesian Co clustering
Bayesian Co clusteringBayesian Co clustering
Bayesian Co clustering
 
IEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction System
IEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction SystemIEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction System
IEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction System
 
Location based services nz
Location based services nzLocation based services nz
Location based services nz
 
T.A. McCann_ founders institute_2011_product development
T.A. McCann_ founders institute_2011_product developmentT.A. McCann_ founders institute_2011_product development
T.A. McCann_ founders institute_2011_product development
 
Creative Lancashire - Joanna Halton
Creative Lancashire - Joanna HaltonCreative Lancashire - Joanna Halton
Creative Lancashire - Joanna Halton
 
Putting Music in Context
Putting Music in ContextPutting Music in Context
Putting Music in Context
 
Proximity Bbdo Email Benchmark 2007 2008
Proximity Bbdo Email Benchmark 2007 2008Proximity Bbdo Email Benchmark 2007 2008
Proximity Bbdo Email Benchmark 2007 2008
 
Context-aware Media Personalization: Better Recommendations Through Context
Context-aware Media Personalization: Better Recommendations Through ContextContext-aware Media Personalization: Better Recommendations Through Context
Context-aware Media Personalization: Better Recommendations Through Context
 
McCann 50th Party
McCann 50th PartyMcCann 50th Party
McCann 50th Party
 
We are now Sentiance.
We are now Sentiance.We are now Sentiance.
We are now Sentiance.
 
Mobile Sensor Data, Machine Learning and Context (Strata 2014)
Mobile Sensor Data, Machine Learning and Context (Strata 2014)Mobile Sensor Data, Machine Learning and Context (Strata 2014)
Mobile Sensor Data, Machine Learning and Context (Strata 2014)
 
Datamining korea movie industry
Datamining korea movie industryDatamining korea movie industry
Datamining korea movie industry
 
McCann Oslo - Social Media Guidelines for Yo
McCann Oslo - Social Media Guidelines for YoMcCann Oslo - Social Media Guidelines for Yo
McCann Oslo - Social Media Guidelines for Yo
 
Truth McCann Credentials Presentation
Truth McCann Credentials PresentationTruth McCann Credentials Presentation
Truth McCann Credentials Presentation
 
McCann Social Central Facebook Strategic Point of view
McCann Social Central Facebook Strategic Point of viewMcCann Social Central Facebook Strategic Point of view
McCann Social Central Facebook Strategic Point of view
 
Mc cann
Mc cannMc cann
Mc cann
 
Population Health Management - Angus McCann
Population Health Management - Angus McCannPopulation Health Management - Angus McCann
Population Health Management - Angus McCann
 
The transforming face of indonesian women
The transforming face of indonesian womenThe transforming face of indonesian women
The transforming face of indonesian women
 
Recycling Energy: Charge your Phone with Coffee #recyclenrgy
Recycling Energy: Charge your Phone with Coffee #recyclenrgyRecycling Energy: Charge your Phone with Coffee #recyclenrgy
Recycling Energy: Charge your Phone with Coffee #recyclenrgy
 

Similar to THE FUTURE OF SPORTS MEDIA

Tale of Two Clubs PowerPoint Presentation
Tale of Two Clubs PowerPoint PresentationTale of Two Clubs PowerPoint Presentation
Tale of Two Clubs PowerPoint Presentationras255
 
Sports and Social Media
Sports and Social MediaSports and Social Media
Sports and Social MediaJames Hall
 
Sports & Recreation Alliance -social media 4th october 2011#2
Sports & Recreation Alliance -social media 4th october 2011#2Sports & Recreation Alliance -social media 4th october 2011#2
Sports & Recreation Alliance -social media 4th october 2011#2Promote Public Relations Ltd
 
SIC2015 DELEGATE PACKAGE
SIC2015 DELEGATE PACKAGESIC2015 DELEGATE PACKAGE
SIC2015 DELEGATE PACKAGECindy Zhou
 
NACDA ICLA June 13, 2013 Presentation
NACDA ICLA June 13, 2013 PresentationNACDA ICLA June 13, 2013 Presentation
NACDA ICLA June 13, 2013 PresentationBuzzMgr
 
The-Future-of-Sports-2016-Report.pdf
The-Future-of-Sports-2016-Report.pdfThe-Future-of-Sports-2016-Report.pdf
The-Future-of-Sports-2016-Report.pdfAHo666
 
Pro’s, Con’s, and Ethics of Sports
Pro’s, Con’s, and Ethics of SportsPro’s, Con’s, and Ethics of Sports
Pro’s, Con’s, and Ethics of SportsNick Tirro
 
Social Media and the Future of Sports
Social Media and the Future of Sports Social Media and the Future of Sports
Social Media and the Future of Sports sheridan2013
 
Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...
Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...
Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...Lisa Sims
 
Twitter as The Ultimate Communication Medium for Sports
Twitter as The Ultimate Communication Medium for SportsTwitter as The Ultimate Communication Medium for Sports
Twitter as The Ultimate Communication Medium for SportsTom Fraser
 
Social Media and Sports in 2020
Social Media and Sports in 2020Social Media and Sports in 2020
Social Media and Sports in 2020SocialMediaSports
 
Social Media Strategy of the Chicago Bulls
Social Media Strategy of the Chicago BullsSocial Media Strategy of the Chicago Bulls
Social Media Strategy of the Chicago BullsHarry Weiss
 
2015 EHF Club Management Seminar, Cologne: The Digital Fan
2015 EHF Club Management Seminar, Cologne: The Digital Fan2015 EHF Club Management Seminar, Cologne: The Digital Fan
2015 EHF Club Management Seminar, Cologne: The Digital FanFRH
 
Roll of media in sport
Roll of media in sportRoll of media in sport
Roll of media in sportWasifMehmood9
 
Red wings and social media
Red wings and social mediaRed wings and social media
Red wings and social mediaDJ Sanzotta
 

Similar to THE FUTURE OF SPORTS MEDIA (20)

Impact of social media
Impact of social mediaImpact of social media
Impact of social media
 
Tale of Two Clubs PowerPoint Presentation
Tale of Two Clubs PowerPoint PresentationTale of Two Clubs PowerPoint Presentation
Tale of Two Clubs PowerPoint Presentation
 
Sports and Social Media
Sports and Social MediaSports and Social Media
Sports and Social Media
 
Sports & Recreation Alliance -social media 4th october 2011#2
Sports & Recreation Alliance -social media 4th october 2011#2Sports & Recreation Alliance -social media 4th october 2011#2
Sports & Recreation Alliance -social media 4th october 2011#2
 
SIC2015 DELEGATE PACKAGE
SIC2015 DELEGATE PACKAGESIC2015 DELEGATE PACKAGE
SIC2015 DELEGATE PACKAGE
 
NACDA ICLA June 13, 2013 Presentation
NACDA ICLA June 13, 2013 PresentationNACDA ICLA June 13, 2013 Presentation
NACDA ICLA June 13, 2013 Presentation
 
The-Future-of-Sports-2016-Report.pdf
The-Future-of-Sports-2016-Report.pdfThe-Future-of-Sports-2016-Report.pdf
The-Future-of-Sports-2016-Report.pdf
 
Pro’s, Con’s, and Ethics of Sports
Pro’s, Con’s, and Ethics of SportsPro’s, Con’s, and Ethics of Sports
Pro’s, Con’s, and Ethics of Sports
 
Social Media and the Future of Sports
Social Media and the Future of Sports Social Media and the Future of Sports
Social Media and the Future of Sports
 
Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...
Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...
Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...
 
Twitter as The Ultimate Communication Medium for Sports
Twitter as The Ultimate Communication Medium for SportsTwitter as The Ultimate Communication Medium for Sports
Twitter as The Ultimate Communication Medium for Sports
 
Social Media and Sports in 2020
Social Media and Sports in 2020Social Media and Sports in 2020
Social Media and Sports in 2020
 
Trends 2017
Trends 2017Trends 2017
Trends 2017
 
The Thought Leader Interview: NBA Commissioner Adam Silver
The Thought Leader Interview: NBA Commissioner Adam SilverThe Thought Leader Interview: NBA Commissioner Adam Silver
The Thought Leader Interview: NBA Commissioner Adam Silver
 
Social Media Strategy of the Chicago Bulls
Social Media Strategy of the Chicago BullsSocial Media Strategy of the Chicago Bulls
Social Media Strategy of the Chicago Bulls
 
2015 EHF Club Management Seminar, Cologne: The Digital Fan
2015 EHF Club Management Seminar, Cologne: The Digital Fan2015 EHF Club Management Seminar, Cologne: The Digital Fan
2015 EHF Club Management Seminar, Cologne: The Digital Fan
 
Gaming & Esports and the power to connect with GenZ and GenAlpha - Ceo Wimmer...
Gaming & Esports and the power to connect with GenZ and GenAlpha - Ceo Wimmer...Gaming & Esports and the power to connect with GenZ and GenAlpha - Ceo Wimmer...
Gaming & Esports and the power to connect with GenZ and GenAlpha - Ceo Wimmer...
 
Roll of media in sport
Roll of media in sportRoll of media in sport
Roll of media in sport
 
int to marketing mgmt
int to marketing mgmtint to marketing mgmt
int to marketing mgmt
 
Red wings and social media
Red wings and social mediaRed wings and social media
Red wings and social media
 

Recently uploaded

Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMKumar Satyam
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch TuesdayIvanti
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightSafe Software
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024Lorenzo Miniero
 
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxCyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxMasterG
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...FIDO Alliance
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform EngineeringMarcus Vechiato
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityVictorSzoltysek
 
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...SOFTTECHHUB
 
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?Paolo Missier
 
Design and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data ScienceDesign and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data SciencePaolo Missier
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewDianaGray10
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)Samir Dash
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...panagenda
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard37
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctBrainSell Technologies
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxFIDO Alliance
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentationyogeshlabana357357
 
Navigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiNavigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiRaviKumarDaparthi
 
CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)Wonjun Hwang
 

Recently uploaded (20)

Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch Tuesday
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024
 
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxCyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps Productivity
 
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
 
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
 
Design and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data ScienceDesign and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data Science
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overview
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptx
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage Intacct
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptx
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentation
 
Navigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiNavigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi Daparthi
 
CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)
 

THE FUTURE OF SPORTS MEDIA

  • 1. BLOGSWITHBALLS Future of Sports Media Richard Ting, VP, Executive Creative Director | twitter: @flytip
  • 2. The velocity at which technology has changed has altered how we experience sports forever
  • 3. How did athletes and fans connect before social media?
  • 4. ATHLETES PRESS PRESS NBA, NFL, AGENTS MLB, NHL BRANDS BRANDS / ADVERTISERS AGENT FANS
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. The connection was controlled, filtered, and temporal
  • 10. How do athletes and fans connect now using social media?
  • 11. ATHLETES PRESS PRESS NBA, NFL, MLB, NHL SOCIAL MEDIA BRANDS / ADVERTISERS AGENT FANS
  • 12. Jun 6, 12:37am EDT So why does Shaq get such glee out of belittling and ridiculing those who came before and after him? “Sometimes I wonder about his maturity,” Kareem Abdul- Jabbar told Yahoo! Sports on Friday.
  • 13.
  • 15. TOP TEN NEWSPAPERS IN THE U.S. NEWSPAPER DAILY CIRCULATION USA Today 2,113,725 Wall Street Journal 2,082,189 The New York Times 1,039,031 Los Angeles Times 723,181 1,231,930 The Washington Post 665,383 Daily News 602,857 New York Post 558,140 Chicago Tribune 501,202 Houston Chronicle 425,138 The Arizona Republic 389,701
  • 16.
  • 17.
  • 18.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Brands see this shift and are now providing their consumers with real-time connections
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. + Social media is not replacing traditional media, but rather balancing it + Connections between athletes and fans are moving towards an always on real-time connection + The touchpoints are splintering, embrace the right ones.