Presented at Growth Hacks         By AJ Kohn  Owner, Blind Five Year Old          @ajkohn                               1
Blind Five Year Old | @ajkohn
No.   Blind Five Year Old | @ajkohn
No!   Blind Five Year Old | @ajkohn
NO.   Blind Five Year Old | @ajkohn
NO!   Blind Five Year Old | @ajkohn
Search Engine Optimization seeks to        generate productive organic traffic via      technically sound and connected si...
Blind Five Year Old | @ajkohn
I drove a ton of                                      search traffic                                    and all I got was ...
More Does Not Mean BetterOptimize for traffic that moves your business.   Blind Five Year Old | @ajkohn
Don’t trip yourself up.   Blind Five Year Old | @ajkohn
No Code MooningSecure your subdomains.           Blind Five Year Old | @ajkohn
Robots.txtBe very, very careful.                Blind Five Year Old | @ajkohn
Surf Like GooglebotUse progressive enhancement.       Blind Five Year Old | @ajkohn
See Like Googlebot              Blind Five Year Old | @ajkohn
Googlebot is People Toohttp://bit.ly/grepseo            Blind Five Year Old | @ajkohn
How do your users search?   Blind Five Year Old | @ajkohn
‘all weather fluid displacement sculpture’ or ‘outdoor water fountain’                                               Blind...
Google AutocompleteReflects real queries.            Blind Five Year Old | @ajkohn
Google Related            Blind Five Year Old | @ajkohn
Navel Gazing           Google Analytics              Site Search                                  PPCLook at your real sea...
User Generated Content                Reviews Comments                Blind Five Year Old | @ajkohn
Competitors Terms             Blind Five Year Old | @ajkohn
Why?       Blind Five Year Old | @ajkohn
NavigationalTrying to get somewhere.              Blind Five Year Old | @ajkohn
InformationalTrying to learn something.              Blind Five Year Old | @ajkohn
TransactionalTrying to do something.               Blind Five Year Old | @ajkohn
Beyond Keywords              Why are they really searching?Target the keyword, optimize the intent.   Blind Five Year Old ...
Blind Five Year Old | @ajkohn
Be ClearWords matter.              Blind Five Year Old | @ajkohn
Limit PronounsNot a license to keyword stuff.         Blind Five Year Old | @ajkohn
Only being relevant could spell trouble.   Blind Five Year Old | @ajkohn
http://bit.ly/googlevalue   Blind Five Year Old | @ajkohn
Are you satisfying query intent?   Blind Five Year Old | @ajkohn
UX and SEOUser experience matters.            Blind Five Year Old | @ajkohn
Readabilityhttp://bit.ly/seoreadability                 Blind Five Year Old | @ajkohn
Memorablehttp://bit.ly/seorecall           Blind Five Year Old | @ajkohn
Blind Five Year Old | @ajkohn
Beyond Keywords              Why are they really searching?Target the keyword, optimize the intent.   Blind Five Year Old ...
SocialReduce friction and destroy inertia.            Blind Five Year Old | @ajkohn
Portablehttp://bit.ly/socialsnippets              Blind Five Year Old | @ajkohn
Engagehttp://bit.ly/grandtruefans            Blind Five Year Old | @ajkohn
Links are the result, not the activity.   Blind Five Year Old | @ajkohn
Blind Five Year Old | @ajkohn
AJ KohnOwner, Blind Five Year Oldwww.blindfiveyearold.com aj@blindfiveyearold.com        @ajkohn
What Is SEO?
What Is SEO?
What Is SEO?
What Is SEO?
What Is SEO?
What Is SEO?
What Is SEO?
What Is SEO?
What Is SEO?
What Is SEO?
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What Is SEO?

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A high-level definition of Search Engine Optimization (SEO) presented at the Hackers and Founders Growth Hacks event on September 29, 2012.

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Transcript of "What Is SEO?"

  1. 1. Presented at Growth Hacks By AJ Kohn Owner, Blind Five Year Old @ajkohn 1
  2. 2. Blind Five Year Old | @ajkohn
  3. 3. No. Blind Five Year Old | @ajkohn
  4. 4. No! Blind Five Year Old | @ajkohn
  5. 5. NO. Blind Five Year Old | @ajkohn
  6. 6. NO! Blind Five Year Old | @ajkohn
  7. 7. Search Engine Optimization seeks to generate productive organic traffic via technically sound and connected sites by matching query syntax and intent with relevance and value.http://bit.ly/seodefinition Blind Five Year Old | @ajkohn
  8. 8. Blind Five Year Old | @ajkohn
  9. 9. I drove a ton of search traffic and all I got was this lousy t-shirtAll traffic is not created equal. Blind Five Year Old | @ajkohn
  10. 10. More Does Not Mean BetterOptimize for traffic that moves your business. Blind Five Year Old | @ajkohn
  11. 11. Don’t trip yourself up. Blind Five Year Old | @ajkohn
  12. 12. No Code MooningSecure your subdomains. Blind Five Year Old | @ajkohn
  13. 13. Robots.txtBe very, very careful. Blind Five Year Old | @ajkohn
  14. 14. Surf Like GooglebotUse progressive enhancement. Blind Five Year Old | @ajkohn
  15. 15. See Like Googlebot Blind Five Year Old | @ajkohn
  16. 16. Googlebot is People Toohttp://bit.ly/grepseo Blind Five Year Old | @ajkohn
  17. 17. How do your users search? Blind Five Year Old | @ajkohn
  18. 18. ‘all weather fluid displacement sculpture’ or ‘outdoor water fountain’ Blind Five Year Old | @ajkohn
  19. 19. Google AutocompleteReflects real queries. Blind Five Year Old | @ajkohn
  20. 20. Google Related Blind Five Year Old | @ajkohn
  21. 21. Navel Gazing Google Analytics Site Search PPCLook at your real searches. Blind Five Year Old | @ajkohn
  22. 22. User Generated Content Reviews Comments Blind Five Year Old | @ajkohn
  23. 23. Competitors Terms Blind Five Year Old | @ajkohn
  24. 24. Why? Blind Five Year Old | @ajkohn
  25. 25. NavigationalTrying to get somewhere. Blind Five Year Old | @ajkohn
  26. 26. InformationalTrying to learn something. Blind Five Year Old | @ajkohn
  27. 27. TransactionalTrying to do something. Blind Five Year Old | @ajkohn
  28. 28. Beyond Keywords Why are they really searching?Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn
  29. 29. Blind Five Year Old | @ajkohn
  30. 30. Be ClearWords matter. Blind Five Year Old | @ajkohn
  31. 31. Limit PronounsNot a license to keyword stuff. Blind Five Year Old | @ajkohn
  32. 32. Only being relevant could spell trouble. Blind Five Year Old | @ajkohn
  33. 33. http://bit.ly/googlevalue Blind Five Year Old | @ajkohn
  34. 34. Are you satisfying query intent? Blind Five Year Old | @ajkohn
  35. 35. UX and SEOUser experience matters. Blind Five Year Old | @ajkohn
  36. 36. Readabilityhttp://bit.ly/seoreadability Blind Five Year Old | @ajkohn
  37. 37. Memorablehttp://bit.ly/seorecall Blind Five Year Old | @ajkohn
  38. 38. Blind Five Year Old | @ajkohn
  39. 39. Beyond Keywords Why are they really searching?Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn
  40. 40. SocialReduce friction and destroy inertia. Blind Five Year Old | @ajkohn
  41. 41. Portablehttp://bit.ly/socialsnippets Blind Five Year Old | @ajkohn
  42. 42. Engagehttp://bit.ly/grandtruefans Blind Five Year Old | @ajkohn
  43. 43. Links are the result, not the activity. Blind Five Year Old | @ajkohn
  44. 44. Blind Five Year Old | @ajkohn
  45. 45. AJ KohnOwner, Blind Five Year Oldwww.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn
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