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What Is SEO?
 

What Is SEO?

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A high-level definition of Search Engine Optimization (SEO) presented at the Hackers and Founders Growth Hacks event on September 29, 2012.

A high-level definition of Search Engine Optimization (SEO) presented at the Hackers and Founders Growth Hacks event on September 29, 2012.

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What Is SEO? What Is SEO? Presentation Transcript

  • Presented at Growth Hacks By AJ Kohn Owner, Blind Five Year Old @ajkohn 1
  • Blind Five Year Old | @ajkohn
  • No. Blind Five Year Old | @ajkohn
  • No! Blind Five Year Old | @ajkohn
  • NO. Blind Five Year Old | @ajkohn
  • NO! Blind Five Year Old | @ajkohn
  • Search Engine Optimization seeks to generate productive organic traffic via technically sound and connected sites by matching query syntax and intent with relevance and value.http://bit.ly/seodefinition Blind Five Year Old | @ajkohn
  • Blind Five Year Old | @ajkohn
  • I drove a ton of search traffic and all I got was this lousy t-shirtAll traffic is not created equal. Blind Five Year Old | @ajkohn
  • More Does Not Mean BetterOptimize for traffic that moves your business. Blind Five Year Old | @ajkohn
  • Don’t trip yourself up. Blind Five Year Old | @ajkohn
  • No Code MooningSecure your subdomains. Blind Five Year Old | @ajkohn
  • Robots.txtBe very, very careful. Blind Five Year Old | @ajkohn
  • Surf Like GooglebotUse progressive enhancement. Blind Five Year Old | @ajkohn
  • See Like Googlebot Blind Five Year Old | @ajkohn
  • Googlebot is People Toohttp://bit.ly/grepseo Blind Five Year Old | @ajkohn
  • How do your users search? Blind Five Year Old | @ajkohn
  • ‘all weather fluid displacement sculpture’ or ‘outdoor water fountain’ Blind Five Year Old | @ajkohn
  • Google AutocompleteReflects real queries. Blind Five Year Old | @ajkohn
  • Google Related Blind Five Year Old | @ajkohn
  • Navel Gazing Google Analytics Site Search PPCLook at your real searches. Blind Five Year Old | @ajkohn
  • User Generated Content Reviews Comments Blind Five Year Old | @ajkohn
  • Competitors Terms Blind Five Year Old | @ajkohn
  • Why? Blind Five Year Old | @ajkohn
  • NavigationalTrying to get somewhere. Blind Five Year Old | @ajkohn
  • InformationalTrying to learn something. Blind Five Year Old | @ajkohn
  • TransactionalTrying to do something. Blind Five Year Old | @ajkohn
  • Beyond Keywords Why are they really searching?Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn
  • Blind Five Year Old | @ajkohn
  • Be ClearWords matter. Blind Five Year Old | @ajkohn
  • Limit PronounsNot a license to keyword stuff. Blind Five Year Old | @ajkohn
  • Only being relevant could spell trouble. Blind Five Year Old | @ajkohn
  • http://bit.ly/googlevalue Blind Five Year Old | @ajkohn
  • Are you satisfying query intent? Blind Five Year Old | @ajkohn
  • UX and SEOUser experience matters. Blind Five Year Old | @ajkohn
  • Readabilityhttp://bit.ly/seoreadability Blind Five Year Old | @ajkohn
  • Memorablehttp://bit.ly/seorecall Blind Five Year Old | @ajkohn
  • Blind Five Year Old | @ajkohn
  • Beyond Keywords Why are they really searching?Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn
  • SocialReduce friction and destroy inertia. Blind Five Year Old | @ajkohn
  • Portablehttp://bit.ly/socialsnippets Blind Five Year Old | @ajkohn
  • Engagehttp://bit.ly/grandtruefans Blind Five Year Old | @ajkohn
  • Links are the result, not the activity. Blind Five Year Old | @ajkohn
  • Blind Five Year Old | @ajkohn
  • AJ KohnOwner, Blind Five Year Oldwww.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn