What Is SEO?

Presented at Growth Hacks By AJ Kohn Owner, Blind Five Year Old @ajkohn 1

Blind Five Year Old | @ajkohn

No. Blind Five Year Old | @ajkohn

No! Blind Five Year Old | @ajkohn

NO. Blind Five Year Old | @ajkohn

NO! Blind Five Year Old | @ajkohn

Search Engine Optimization seeks to generate productive organic traffic via technically sound and connected sites by matching query syntax and intent with relevance and value.http://bit.ly/seodefinition Blind Five Year Old | @ajkohn

I drove a ton of search traffic and all I got was this lousy t-shirtAll traffic is not created equal. Blind Five Year Old | @ajkohn

More Does Not Mean BetterOptimize for traffic that moves your business. Blind Five Year Old | @ajkohn

Don’t trip yourself up. Blind Five Year Old | @ajkohn

No Code MooningSecure your subdomains. Blind Five Year Old | @ajkohn

Robots.txtBe very, very careful. Blind Five Year Old | @ajkohn

Surf Like GooglebotUse progressive enhancement. Blind Five Year Old | @ajkohn

See Like Googlebot Blind Five Year Old | @ajkohn

Googlebot is People Toohttp://bit.ly/grepseo Blind Five Year Old | @ajkohn

How do your users search? Blind Five Year Old | @ajkohn

‘all weather fluid displacement sculpture’ or ‘outdoor water fountain’ Blind Five Year Old | @ajkohn

Google AutocompleteReflects real queries. Blind Five Year Old | @ajkohn

Google Related Blind Five Year Old | @ajkohn

Navel Gazing Google Analytics Site Search PPCLook at your real searches. Blind Five Year Old | @ajkohn

User Generated Content Reviews Comments Blind Five Year Old | @ajkohn

Competitors Terms Blind Five Year Old | @ajkohn

Why? Blind Five Year Old | @ajkohn

NavigationalTrying to get somewhere. Blind Five Year Old | @ajkohn

InformationalTrying to learn something. Blind Five Year Old | @ajkohn

TransactionalTrying to do something. Blind Five Year Old | @ajkohn

Beyond Keywords Why are they really searching?Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn

Be ClearWords matter. Blind Five Year Old | @ajkohn

Limit PronounsNot a license to keyword stuff. Blind Five Year Old | @ajkohn

Only being relevant could spell trouble. Blind Five Year Old | @ajkohn

http://bit.ly/googlevalue Blind Five Year Old | @ajkohn

Are you satisfying query intent? Blind Five Year Old | @ajkohn

UX and SEOUser experience matters. Blind Five Year Old | @ajkohn

Readabilityhttp://bit.ly/seoreadability Blind Five Year Old | @ajkohn

Memorablehttp://bit.ly/seorecall Blind Five Year Old | @ajkohn

Beyond Keywords Why are they really searching?Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn

SocialReduce friction and destroy inertia. Blind Five Year Old | @ajkohn

Portablehttp://bit.ly/socialsnippets Blind Five Year Old | @ajkohn

Engagehttp://bit.ly/grandtruefans Blind Five Year Old | @ajkohn

Links are the result, not the activity. Blind Five Year Old | @ajkohn

AJ KohnOwner, Blind Five Year Oldwww.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn

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What Is SEO?

by Blind Five Year Old on Oct 01, 2012

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What Is SEO? Presentation Transcript