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What Is SEO?

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A high-level definition of Search Engine Optimization (SEO) presented at the Hackers and Founders Growth Hacks event on September 29, 2012.

A high-level definition of Search Engine Optimization (SEO) presented at the Hackers and Founders Growth Hacks event on September 29, 2012.

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  • 1. Presented at Growth Hacks By AJ Kohn Owner, Blind Five Year Old @ajkohn 1
  • 2. Blind Five Year Old | @ajkohn
  • 3. No. Blind Five Year Old | @ajkohn
  • 4. No! Blind Five Year Old | @ajkohn
  • 5. NO. Blind Five Year Old | @ajkohn
  • 6. NO! Blind Five Year Old | @ajkohn
  • 7. Search Engine Optimization seeks to generate productive organic traffic via technically sound and connected sites by matching query syntax and intent with relevance and value.http://bit.ly/seodefinition Blind Five Year Old | @ajkohn
  • 8. Blind Five Year Old | @ajkohn
  • 9. I drove a ton of search traffic and all I got was this lousy t-shirtAll traffic is not created equal. Blind Five Year Old | @ajkohn
  • 10. More Does Not Mean BetterOptimize for traffic that moves your business. Blind Five Year Old | @ajkohn
  • 11. Don’t trip yourself up. Blind Five Year Old | @ajkohn
  • 12. No Code MooningSecure your subdomains. Blind Five Year Old | @ajkohn
  • 13. Robots.txtBe very, very careful. Blind Five Year Old | @ajkohn
  • 14. Surf Like GooglebotUse progressive enhancement. Blind Five Year Old | @ajkohn
  • 15. See Like Googlebot Blind Five Year Old | @ajkohn
  • 16. Googlebot is People Toohttp://bit.ly/grepseo Blind Five Year Old | @ajkohn
  • 17. How do your users search? Blind Five Year Old | @ajkohn
  • 18. ‘all weather fluid displacement sculpture’ or ‘outdoor water fountain’ Blind Five Year Old | @ajkohn
  • 19. Google AutocompleteReflects real queries. Blind Five Year Old | @ajkohn
  • 20. Google Related Blind Five Year Old | @ajkohn
  • 21. Navel Gazing Google Analytics Site Search PPCLook at your real searches. Blind Five Year Old | @ajkohn
  • 22. User Generated Content Reviews Comments Blind Five Year Old | @ajkohn
  • 23. Competitors Terms Blind Five Year Old | @ajkohn
  • 24. Why? Blind Five Year Old | @ajkohn
  • 25. NavigationalTrying to get somewhere. Blind Five Year Old | @ajkohn
  • 26. InformationalTrying to learn something. Blind Five Year Old | @ajkohn
  • 27. TransactionalTrying to do something. Blind Five Year Old | @ajkohn
  • 28. Beyond Keywords Why are they really searching?Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn
  • 29. Blind Five Year Old | @ajkohn
  • 30. Be ClearWords matter. Blind Five Year Old | @ajkohn
  • 31. Limit PronounsNot a license to keyword stuff. Blind Five Year Old | @ajkohn
  • 32. Only being relevant could spell trouble. Blind Five Year Old | @ajkohn
  • 33. http://bit.ly/googlevalue Blind Five Year Old | @ajkohn
  • 34. Are you satisfying query intent? Blind Five Year Old | @ajkohn
  • 35. UX and SEOUser experience matters. Blind Five Year Old | @ajkohn
  • 36. Readabilityhttp://bit.ly/seoreadability Blind Five Year Old | @ajkohn
  • 37. Memorablehttp://bit.ly/seorecall Blind Five Year Old | @ajkohn
  • 38. Blind Five Year Old | @ajkohn
  • 39. Beyond Keywords Why are they really searching?Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn
  • 40. SocialReduce friction and destroy inertia. Blind Five Year Old | @ajkohn
  • 41. Portablehttp://bit.ly/socialsnippets Blind Five Year Old | @ajkohn
  • 42. Engagehttp://bit.ly/grandtruefans Blind Five Year Old | @ajkohn
  • 43. Links are the result, not the activity. Blind Five Year Old | @ajkohn
  • 44. Blind Five Year Old | @ajkohn
  • 45. AJ KohnOwner, Blind Five Year Oldwww.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn

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