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What Is SEO?

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A high-level definition of Search Engine Optimization (SEO) presented at the Hackers and Founders Growth Hacks event on September 29, 2012.

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What Is SEO?

  1. 1. Presented at Growth Hacks By AJ Kohn Owner, Blind Five Year Old @ajkohn 1
  2. 2. Blind Five Year Old | @ajkohn
  3. 3. No. Blind Five Year Old | @ajkohn
  4. 4. No! Blind Five Year Old | @ajkohn
  5. 5. NO. Blind Five Year Old | @ajkohn
  6. 6. NO! Blind Five Year Old | @ajkohn
  7. 7. Search Engine Optimization seeks to generate productive organic traffic via technically sound and connected sites by matching query syntax and intent with relevance and value.http://bit.ly/seodefinition Blind Five Year Old | @ajkohn
  8. 8. Blind Five Year Old | @ajkohn
  9. 9. I drove a ton of search traffic and all I got was this lousy t-shirtAll traffic is not created equal. Blind Five Year Old | @ajkohn
  10. 10. More Does Not Mean BetterOptimize for traffic that moves your business. Blind Five Year Old | @ajkohn
  11. 11. Don’t trip yourself up. Blind Five Year Old | @ajkohn
  12. 12. No Code MooningSecure your subdomains. Blind Five Year Old | @ajkohn
  13. 13. Robots.txtBe very, very careful. Blind Five Year Old | @ajkohn
  14. 14. Surf Like GooglebotUse progressive enhancement. Blind Five Year Old | @ajkohn
  15. 15. See Like Googlebot Blind Five Year Old | @ajkohn
  16. 16. Googlebot is People Toohttp://bit.ly/grepseo Blind Five Year Old | @ajkohn
  17. 17. How do your users search? Blind Five Year Old | @ajkohn
  18. 18. ‘all weather fluid displacement sculpture’ or ‘outdoor water fountain’ Blind Five Year Old | @ajkohn
  19. 19. Google AutocompleteReflects real queries. Blind Five Year Old | @ajkohn
  20. 20. Google Related Blind Five Year Old | @ajkohn
  21. 21. Navel Gazing Google Analytics Site Search PPCLook at your real searches. Blind Five Year Old | @ajkohn
  22. 22. User Generated Content Reviews Comments Blind Five Year Old | @ajkohn
  23. 23. Competitors Terms Blind Five Year Old | @ajkohn
  24. 24. Why? Blind Five Year Old | @ajkohn
  25. 25. NavigationalTrying to get somewhere. Blind Five Year Old | @ajkohn
  26. 26. InformationalTrying to learn something. Blind Five Year Old | @ajkohn
  27. 27. TransactionalTrying to do something. Blind Five Year Old | @ajkohn
  28. 28. Beyond Keywords Why are they really searching?Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn
  29. 29. Blind Five Year Old | @ajkohn
  30. 30. Be ClearWords matter. Blind Five Year Old | @ajkohn
  31. 31. Limit PronounsNot a license to keyword stuff. Blind Five Year Old | @ajkohn
  32. 32. Only being relevant could spell trouble. Blind Five Year Old | @ajkohn
  33. 33. http://bit.ly/googlevalue Blind Five Year Old | @ajkohn
  34. 34. Are you satisfying query intent? Blind Five Year Old | @ajkohn
  35. 35. UX and SEOUser experience matters. Blind Five Year Old | @ajkohn
  36. 36. Readabilityhttp://bit.ly/seoreadability Blind Five Year Old | @ajkohn
  37. 37. Memorablehttp://bit.ly/seorecall Blind Five Year Old | @ajkohn
  38. 38. Blind Five Year Old | @ajkohn
  39. 39. Beyond Keywords Why are they really searching?Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn
  40. 40. SocialReduce friction and destroy inertia. Blind Five Year Old | @ajkohn
  41. 41. Portablehttp://bit.ly/socialsnippets Blind Five Year Old | @ajkohn
  42. 42. Engagehttp://bit.ly/grandtruefans Blind Five Year Old | @ajkohn
  43. 43. Links are the result, not the activity. Blind Five Year Old | @ajkohn
  44. 44. Blind Five Year Old | @ajkohn
  45. 45. AJ KohnOwner, Blind Five Year Oldwww.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn

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