SlideShare a Scribd company logo
1 of 77
Google+ SEO & Authorship
          AJ Kohn
             Owner
        Blind Five Year Old
     www.blindfiveyearold.com
             @ajkohn
Blind Five Year Old | @ajkohn
But isn’t Google+ a Ghost Town?




Don’t believe everything you read.   Blind Five Year Old | @ajkohn
Google+ by the Numbers




http://bit.ly/gplusnumbers             Blind Five Year Old | @ajkohn
Google+ Secret Weapon




Huge market share. Slick mobile app.    Blind Five Year Old | @ajkohn
Why should you care about Google+?

                                  If you care about
                                  search, you have to
                                  care about Google+.




http://bit.ly/googlepluseoguide      Blind Five Year Old | @ajkohn
Search+




Small but very powerful.             Blind Five Year Old | @ajkohn
Google+ Onboarding




              Blind Five Year Old | @ajkohn
Google+ Suggested Users




                 Blind Five Year Old | @ajkohn
SERP vs SERP




           Blind Five Year Old | @ajkohn
Blind Five Year Old | @ajkohn
Blind Five Year Old | @ajkohn
Results
 “42.6% increase in         “Trying to slow down              “Engagement on
 organic traffic for        the leads because it’s            Facebook was only 4% in
 clients who actively       causing customer                  relation to the
 use Google+”               service problems!”                engagement on Google+”

 -Kevin Gibbons             -Mark Traphagen                   -Tim Moore
 SEOptimise/Quaturo         Virante                           CrushIQ




http://bit.ly/plusjuice   http://bit.ly/plusleads           http://bit.ly/plusengage




                                                     Blind Five Year Old | @ajkohn
Connect Your Social Profiles




                    Blind Five Year Old | @ajkohn
Connect Your Social Profiles




All your social efforts in one place at the right time.   Blind Five Year Old | @ajkohn
Connect Your Social Profiles




                    Blind Five Year Old | @ajkohn
Rel=Publisher




http://bit.ly/relpublisher               Blind Five Year Old | @ajkohn
Words Matter




           Blind Five Year Old | @ajkohn
Social Migration




Just get them to circle you.                 Blind Five Year Old | @ajkohn
Exclusive Content




Link from Facebook or Twitter to Google+.      Blind Five Year Old | @ajkohn
Hangout (on Air)




              Blind Five Year Old | @ajkohn
You Should Circle Me On Google+ Now




http://bit.ly/shouldfollowme   Blind Five Year Old | @ajkohn
Tame Your Ego




Curate your niche and promote others.               Blind Five Year Old | @ajkohn
Reshare




Do unto others …             Blind Five Year Old | @ajkohn
Go Native




            Blind Five Year Old | @ajkohn
Title Your Posts




*Create your Title tag*                 Blind Five Year Old | @ajkohn
Title Your Posts




              Blind Five Year Old | @ajkohn
Use Keywords




           Blind Five Year Old | @ajkohn
Use Keywords




Logged out result without Search+.              Blind Five Year Old | @ajkohn
Saved Searches




            Blind Five Year Old | @ajkohn
Evangelists Circle




Add people who comment, +1 or share your content.   Blind Five Year Old | @ajkohn
Ripples




http://bit.ly/ripplesbookmarklet             Blind Five Year Old | @ajkohn
Flag people down




             Blind Five Year Old | @ajkohn
Red Number Notifier




               Blind Five Year Old | @ajkohn
Red Number Notifier




               Blind Five Year Old | @ajkohn
Red Number Notifier




               Blind Five Year Old | @ajkohn
Comment




I’m not saying it’s easy, I’m saying it’s worth it.         Blind Five Year Old | @ajkohn
The value of the +1 button?




Let others do the work for you.        Blind Five Year Old | @ajkohn
The value of the +1 button?


         Share to Google+




                            Blind Five Year Old | @ajkohn
Optimize The Snippet




http://bit.ly/socialsnippets                  Blind Five Year Old | @ajkohn
But how much is a +1 worth?




                   Blind Five Year Old | @ajkohn
Google+ Activity API




Activity and engagement is what matters.     Blind Five Year Old | @ajkohn
Digital Content Explosion
                                 “Broadly speaking, you can think of the growth of the
                                 web and the growth of the computing power needed
                                 to instantly index it as a kind of arms race. The web
                                 keeps growing. There’s a misperception that the web
                                 has become established or matured, but in fact the
                                 growth curve is a nice smooth exponential that
                                 hasn’t shown signs of slowing down yet. We’re still in
                                 the middle of the information explosion.”

                                 – Peter Norvig (Director of Research at Google)




http://bit.ly/engenorvig                              Blind Five Year Old | @ajkohn
A Better System
      “There needs to be a better system for tuning
      down the stupid people and tuning up the
      smart people.”

      – Jason Calacanis (Serial Entrepreneur)




                      Blind Five Year Old | @ajkohn
Google Authorship
                                        “We know that great content comes from great
                                        authors, and we’re looking closely at ways this
                                        markup could help us highlight authors and
                                        rank search results.”

                                        – Othar Hansson (Google Authorship Project)




Two objectives: highlight and rank.                      Blind Five Year Old | @ajkohn
Highlighting Authors




CTR magnet.                   Blind Five Year Old | @ajkohn
Authorship Snippet




              Blind Five Year Old | @ajkohn
Google+ Is An Identity Platform



              =
                     Blind Five Year Old | @ajkohn
Verifying Authorship




                Blind Five Year Old | @ajkohn
Verifying Authorship




The paradox of choice.                   Blind Five Year Old | @ajkohn
Three Link Monte

                                    Rel=“author”




http://bit.ly/setuprelauthor                       Blind Five Year Old | @ajkohn
Email Address




http://bit.ly/gauthorship               Blind Five Year Old | @ajkohn
Parameter




            Blind Five Year Old | @ajkohn
<head>




http://bit.ly/authorhead            Blind Five Year Old | @ajkohn
Rich Snippets Testing Tool




http://bit.ly/authorbookmarklet         Blind Five Year Old | @ajkohn
Rich Snippets Testing Tool




                   Blind Five Year Old | @ajkohn
Face




Use a head shot for your profile picture.          Blind Five Year Old | @ajkohn
Author Stats




Under Labs in Google Webmaster Tools.                  Blind Five Year Old | @ajkohn
http://bit.ly/authorrank   Blind Five Year Old | @ajkohn
Authorship Goals

          Highlight Authors


          Rank Search Results




               Blind Five Year Old | @ajkohn
Agent Rank Patent

          August 2005
          July 2009
          May 2011
          August 2011

              Blind Five Year Old | @ajkohn
Author Rank

Author Rank is about fusing the
 web of people with the web of
documents and creating a more
savvy view of Internet influence.


                       Blind Five Year Old | @ajkohn
Author Rank




AuthorRank complements PageRank.                 Blind Five Year Old | @ajkohn
Author Rank




              Blind Five Year Old | @ajkohn
Blind Five Year Old | @ajkohn
AJ Kohn
        Owner
   Blind Five Year Old
www.blindfiveyearold.com
        @ajkohn

More Related Content

Viewers also liked

Viewers also liked (20)

Content for seo voice
Content for seo voiceContent for seo voice
Content for seo voice
 
Mobile Search Advertising in 2016
Mobile Search Advertising in 2016Mobile Search Advertising in 2016
Mobile Search Advertising in 2016
 
Google Voice Presentation
Google Voice PresentationGoogle Voice Presentation
Google Voice Presentation
 
The Future of Search Mobile, Augmented Reality, Social, Voice And Internet O...
The Future of Search Mobile, Augmented Reality, Social, Voice  And Internet O...The Future of Search Mobile, Augmented Reality, Social, Voice  And Internet O...
The Future of Search Mobile, Augmented Reality, Social, Voice And Internet O...
 
How Mobile Voice Search Changes SEO
How Mobile Voice Search Changes SEOHow Mobile Voice Search Changes SEO
How Mobile Voice Search Changes SEO
 
Mobiles Internet – was ein SEO über die “Neue Welt” wissen muss
Mobiles Internet – was ein SEO über die “Neue Welt” wissen mussMobiles Internet – was ein SEO über die “Neue Welt” wissen muss
Mobiles Internet – was ein SEO über die “Neue Welt” wissen muss
 
Content Marketing In 2016 – Creating and Amplifying “10x Content”
Content Marketing In 2016 – Creating and Amplifying “10x Content”Content Marketing In 2016 – Creating and Amplifying “10x Content”
Content Marketing In 2016 – Creating and Amplifying “10x Content”
 
Surprising Facts about Google and 2017 SEO
Surprising Facts about Google and 2017 SEOSurprising Facts about Google and 2017 SEO
Surprising Facts about Google and 2017 SEO
 
Surprising facts about google and 2017 seo
Surprising facts about google and 2017 seoSurprising facts about google and 2017 seo
Surprising facts about google and 2017 seo
 
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation ModelIncorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
 
Link Building's Tipping Point
Link Building's Tipping PointLink Building's Tipping Point
Link Building's Tipping Point
 
Pagespeed Learnings aus mehreren Relaunches (SEO Campixx 2017)
Pagespeed Learnings aus mehreren Relaunches (SEO Campixx 2017)Pagespeed Learnings aus mehreren Relaunches (SEO Campixx 2017)
Pagespeed Learnings aus mehreren Relaunches (SEO Campixx 2017)
 
The Search Landscape in 2017
The Search Landscape in 2017The Search Landscape in 2017
The Search Landscape in 2017
 
Seo Basics: Google Rankingfaktoren 2016
Seo Basics: Google Rankingfaktoren 2016Seo Basics: Google Rankingfaktoren 2016
Seo Basics: Google Rankingfaktoren 2016
 
Reuters institute Digital News Report 2014, Tracking the future of news
Reuters institute Digital News Report 2014, Tracking the future of newsReuters institute Digital News Report 2014, Tracking the future of news
Reuters institute Digital News Report 2014, Tracking the future of news
 
Brands und SEO - Etablierte Marke - Was sagt Google dazu? - SMX München 2015 ...
Brands und SEO - Etablierte Marke - Was sagt Google dazu? - SMX München 2015 ...Brands und SEO - Etablierte Marke - Was sagt Google dazu? - SMX München 2015 ...
Brands und SEO - Etablierte Marke - Was sagt Google dazu? - SMX München 2015 ...
 
What Makes Great Infographics
What Makes Great InfographicsWhat Makes Great Infographics
What Makes Great Infographics
 
Masters of SlideShare
Masters of SlideShareMasters of SlideShare
Masters of SlideShare
 
STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
STOP! VIEW THIS! 10-Step Checklist When Uploading to SlideshareSTOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
 
You Suck At PowerPoint!
You Suck At PowerPoint!You Suck At PowerPoint!
You Suck At PowerPoint!
 

Similar to Google Plus SEO and Authorship

How Much SEO Juice Do You Get From Google+?
How Much SEO Juice Do You Get From Google+?How Much SEO Juice Do You Get From Google+?
How Much SEO Juice Do You Get From Google+?
Kevin Gibbons
 
2013MECSocial
2013MECSocial2013MECSocial
2013MECSocial
Jake Aull
 

Similar to Google Plus SEO and Authorship (20)

H/F University Presents: Growth Hacks - AJ Kohn
H/F University Presents: Growth Hacks - AJ KohnH/F University Presents: Growth Hacks - AJ Kohn
H/F University Presents: Growth Hacks - AJ Kohn
 
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author RankThe But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
 
Rich Snippets: Beyond Blue Links
Rich Snippets: Beyond Blue LinksRich Snippets: Beyond Blue Links
Rich Snippets: Beyond Blue Links
 
Rethinking SEO - Facts, Figures & Data
Rethinking SEO - Facts, Figures & DataRethinking SEO - Facts, Figures & Data
Rethinking SEO - Facts, Figures & Data
 
Search Engine Optimisation
Search Engine OptimisationSearch Engine Optimisation
Search Engine Optimisation
 
Getting to the top of google
Getting to the top of googleGetting to the top of google
Getting to the top of google
 
Gamify and Flip Professional Development
Gamify and Flip Professional DevelopmentGamify and Flip Professional Development
Gamify and Flip Professional Development
 
How Much SEO Juice Do You Get From Google+?
How Much SEO Juice Do You Get From Google+?How Much SEO Juice Do You Get From Google+?
How Much SEO Juice Do You Get From Google+?
 
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Inno...
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Inno...Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Inno...
Millennium3 Conference 14 March 2016 - Craig Rispin, Business Futurist & Inno...
 
Colin Eagan IA for Personalization IA Summit 2016
Colin Eagan IA for Personalization IA Summit 2016Colin Eagan IA for Personalization IA Summit 2016
Colin Eagan IA for Personalization IA Summit 2016
 
2013MECSocial
2013MECSocial2013MECSocial
2013MECSocial
 
Eugene Pyatigorsky at Analytics That Excite
Eugene Pyatigorsky at Analytics That ExciteEugene Pyatigorsky at Analytics That Excite
Eugene Pyatigorsky at Analytics That Excite
 
Washington State Bar Association - Ethics
Washington State Bar Association - EthicsWashington State Bar Association - Ethics
Washington State Bar Association - Ethics
 
Basic SEO Quiz
Basic SEO QuizBasic SEO Quiz
Basic SEO Quiz
 
Getting To The Top Of Google - May 2014
Getting To The Top Of Google - May 2014Getting To The Top Of Google - May 2014
Getting To The Top Of Google - May 2014
 
Online Marketing Basics - NACCRRA
Online Marketing Basics - NACCRRAOnline Marketing Basics - NACCRRA
Online Marketing Basics - NACCRRA
 
Getting To The Top Of Google
Getting To The Top Of GoogleGetting To The Top Of Google
Getting To The Top Of Google
 
Marketing Meetup Presentation
Marketing Meetup PresentationMarketing Meetup Presentation
Marketing Meetup Presentation
 
4 Pillars of Digital Marketing
4 Pillars of Digital Marketing4 Pillars of Digital Marketing
4 Pillars of Digital Marketing
 
SharePoint Cross-Site Publishing
SharePoint Cross-Site PublishingSharePoint Cross-Site Publishing
SharePoint Cross-Site Publishing
 

More from Blind Five Year Old

More from Blind Five Year Old (7)

Compound SEO
Compound SEOCompound SEO
Compound SEO
 
C-137 SEO
C-137 SEOC-137 SEO
C-137 SEO
 
Daft Punk SEO
Daft Punk SEODaft Punk SEO
Daft Punk SEO
 
Optimizing Unstructured Data
Optimizing Unstructured DataOptimizing Unstructured Data
Optimizing Unstructured Data
 
Hacking Attention
Hacking AttentionHacking Attention
Hacking Attention
 
Everyday I'm Excellin'
Everyday I'm Excellin'Everyday I'm Excellin'
Everyday I'm Excellin'
 
What Is Bounce Rate?
What Is Bounce Rate?What Is Bounce Rate?
What Is Bounce Rate?
 

Recently uploaded

Recently uploaded (20)

Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
 
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 Warsaw
 
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System Strategy
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara Laskowska
 
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
 

Google Plus SEO and Authorship