3. Largest Manufacturer’s of Biscuits &
Confectionaries almost 80years.
Parle itself symbolizes quality, nutrition & great
taste.
Most of Parle product are Market Leaders.
Available Everywhere.
Beacon of faith & trust for the consumers.
Great strength is extremely widespread
distribution network.
4. Established in 1929.
1st Brand- Parle Glucose & Parle Manaco.
Multimillion US$ Company
Market leader in many products.
Won acclaim at the Monde Selection since 1970.
40% of the total biscuit market.
15% of the total confectionery market.
8. STEPHAN MIXER
OVEN
MOULDING
CURVE
PLATE
COOLING
CONVEYOR
CURVE
PLATE
STALKING TABLE
MULTIPACK
MACHINE
SEALING
BOX MACHINE
TAPPING
DIVERSION
BELT
CONVEYOR
BELT
DISPATCH
SECTION
9.
10.
11. infrastructure…!!!
Main factories In Mumbai & Bangalore
Apart, in Bahadurgah, Neemrana, Haryana
& Rajasthan.
Parle Products has 10 manufacturing units.
75 manufacturing units on Contract.
15. Market Share
PARLE
BRITANIA
PRIYAGOLD
SUNFEAST
OTHERS
16.
17. Parle Brand
Diversified product Range
Extensive distribution Network
Low & Mid Price range
Catering to Masses
Better Understanding of consumer
psyche
Dependence on retailers & grocery for
displaying Diversified Parle Products
Dependence on Parle-G Brand
18. Estimated annual growth of 20%
Low per capita consumption
Changing consumer preferences
Increasing demand of sugar free diet
biscuits
Hike in cost of production due to hike in Raw material
cost
Increasing distribution cost
Local bakery product
Entry of various entrants, ITC, etc