The document summarizes a proposal to introduce solar lanterns to villages in India to provide lighting where electricity is unavailable. It outlines the current energy scenario in Indian villages, describes available solar lantern products and their benefits. It also discusses market drivers and barriers to adoption, presents a model for typical village energy use, provides an economic analysis comparing solar lanterns to kerosene, and proposes a framework involving local post offices to promote adoption of solar lanterns in rural areas.

5. Current Energy Scenario

6. Solar Lantern – Solution for Villages Wall Street Journal Report http://www.youtube.com/watch?v=gd5UIuq3aoQ

7. Product Benefits Women can do household stuff in night Men can keep their shop open late in night Kids can study in night and work on homework Source : http://www.physorg.com/news175501636.html

8. Market Drivers for Adoption

9. Barriers to Adoption

13. Economic Analysis Parameter Basic Solar Lantern Solar Lantern with Cell Phone Charger Product Kerosene Lantern Kiran S10 Nova S250 Price of Lantern n/a 485 1495 Monthly Expenses for consummable ( 4 litre kerosene at Rs 22/Litre ) 88 0 0 Govt Subsidy @ 10% 0 49 150 Upfront investment = P n/a 437 1346 Interest per month = i n/a 1% 1% No. of months(Payments) = N n/a 12 12 Monthly Investment = A n/a 40 120

17. Framework for Adoption

18. Adoption Curve 16 % NGO and Village Leaders to Promote Product GOVT. Subsidy Program and Finance from Micro Lenders like Post Offices Post Offices as Retail and Distribution Centers Demand and Supply get balanced, Prices Stabilize Awareness Trial Mass Adoption Saturation Time Adoption Rate

22. Summary of Benefits Education Improvement Less Pollution leading to Health Improvement Safer Product leading to less no. of accidents Improvement in Productivity leading to more income

23. Class Discussion