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Chapter 6 Analyzing Consumer Markets and Buyer Behavior PowerPoint by Karen E. James Louisiana State University - Shreveport
Objectives ,[object Object],[object Object]
Consumer Behavior ,[object Object],[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major U.S. Social Classes ,[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VALS 2 classifies U.S. adults into eight psychographic groups
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object]

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