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Decision making
1.
CONSUMER BEHAVIOUR IN
SERVICES By Nitika Sharma
2.
DECISION MAKING ROLES
• Initiator • Influencer • Gatekeepers • Decider • Buyer • User
3.
CONSUMER DECISION MAKING
Pre- Consumption Consumption Post- Consumption
4.
Factors Influencing Buyer
Behavior
5.
Cultural Factor
6.
Social Factor
7.
Personal Factor
8.
Psychological Factors
9.
Thank You
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