V49 ginoagra 10 q analyzing consumer market

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Top Ten Questions on Analyzing Consumer Markets

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V49 ginoagra 10 q analyzing consumer market

  1. 1. TOP 10 Learning Questions for ANALYZING CONSUMER MARKET (Chapter 6) Gino Paulino M. Agra, MD May 2010
  2. 2. 1. ______is the fundamental determinant of person’s wants and behavior. <ul><li>Society </li></ul><ul><li>Culture </li></ul><ul><li>Psychology </li></ul><ul><li>Personality </li></ul><ul><li>Lifestyle </li></ul>
  3. 3. 2. ______ is a process of selecting, organizing, interpreting information to create meaningful picture of the world. <ul><li>Motivation </li></ul><ul><li>Psychology </li></ul><ul><li>Perception </li></ul><ul><li>Memory </li></ul><ul><li>Learning </li></ul>
  4. 4. 3. Buyer’s decisions are influenced by the following personal factors except: <ul><li>Age and stage in life cycle </li></ul><ul><li>Occupation and economic circumstances </li></ul><ul><li>Personality and self-concept </li></ul><ul><li>Lifestyle and values </li></ul><ul><li>Roles and status </li></ul>
  5. 5. 4. The stages of buying decision process are the ff. except: <ul><li>Need recognition </li></ul><ul><li>Information search </li></ul><ul><li>Evaluation of needs </li></ul><ul><li>Purchase decision </li></ul><ul><li>Post purchase behavior </li></ul>
  6. 6. 5. Which of the following is false? <ul><li>Motivation is correlated to the strength of a need </li></ul><ul><li>Motivation is a need sufficiently pressing to drive us to act </li></ul><ul><li>Motivation satisfies most important need first </li></ul><ul><li>Biogenic needs are food, water, security </li></ul><ul><li>Psychogenic needs are esteem, recognition, belonging </li></ul>
  7. 7. 6. Which statement is false? <ul><li>Culture has the broadest and deepest influence on consumer behavior </li></ul><ul><li>Reference group has only direct influence on person’s attitudes and behavior </li></ul><ul><li>Family is the most influential reference group </li></ul><ul><li>Buyers are likely to choose brands whose personalities match their own </li></ul><ul><li>In marketing, perception is more important than reality </li></ul>
  8. 8. <ul><li>Need recognition </li></ul><ul><li>Information search </li></ul><ul><li>Evaluation of alternatives </li></ul><ul><li>Purchase decision </li></ul><ul><li>Post purchase behavior </li></ul>7. Obstetric packages of different hospital are examples of:
  9. 9. 8. Celebrity endorsers mother and daughter, Pia and Maxene Magalona, were tapped for Cervical Cancer vaccine promotion is an example of: <ul><li>Cultural factor </li></ul><ul><li>Social factor </li></ul><ul><li>Personal factor </li></ul><ul><li>Psychological factor </li></ul><ul><li>Physiological factor </li></ul>
  10. 10. 9. After giving birth, actress Claudine Barretto wanted to remove unwanted fats and resorted to Liposuction surgery is an example of : <ul><li>Cultural factor </li></ul><ul><li>Social factor </li></ul><ul><li>Personal factor </li></ul><ul><li>Psychological factor </li></ul><ul><li>Physiological factor </li></ul>
  11. 11. 10. For most people, life begins at 40. Executive check-up packages that are offered usually in big hospitals are examples of: <ul><li>Need recognition </li></ul><ul><li>Information search </li></ul><ul><li>Evaluation of alternatives </li></ul><ul><li>Purchase decision </li></ul><ul><li>Post purchase behavior </li></ul>
  12. 12. TOP 10 Learning Answers for ANALYZING CONSUMER MARKET (Chapter 6) Gino Paulino M. Agra, MD May 2010
  13. 13. 1. ______is the fundamental determinants of person’s wants and behavior. <ul><li>Society </li></ul><ul><li>Culture </li></ul><ul><li>Psychology </li></ul><ul><li>Personality </li></ul><ul><li>Lifestyle </li></ul>
  14. 14. 2. ______ is a process of selecting, organizing, interpreting information to create meaningful picture of the world. <ul><li>Motivation </li></ul><ul><li>Psychology </li></ul><ul><li>Perception </li></ul><ul><li>Memory </li></ul><ul><li>Learning </li></ul>
  15. 15. 3. Buyer’s decisions are influenced by the following personal factors except: <ul><li>Age and stage in life cycle </li></ul><ul><li>Occupation and economic circumstances </li></ul><ul><li>Personality and self-concept </li></ul><ul><li>Lifestyle and values </li></ul><ul><li>Roles and status </li></ul>
  16. 16. 4. The stages of buying decision process are the ff. except: <ul><li>Need recognition </li></ul><ul><li>Information search </li></ul><ul><li>Evaluation of needs </li></ul><ul><li>Purchase decision </li></ul><ul><li>Post purchase behavior </li></ul>
  17. 17. 5. Which of the following is false? <ul><li>Motivation is correlated to the strength of a need </li></ul><ul><li>Motivation is a need sufficiently pressing to drive us to act </li></ul><ul><li>Motivation satisfies most important need first </li></ul><ul><li>Biogenic needs are food, water, security </li></ul><ul><li>Psychogenic needs are esteem, recognition, belonging </li></ul>
  18. 18. 6. Which statement is false? <ul><li>Culture has the broadest and deepest influence on consumer behavior </li></ul><ul><li>Reference group has only direct influence on person’s attitudes and behavior </li></ul><ul><li>Family is the most influential reference group </li></ul><ul><li>Buyers are likely to choose brands whose personalities match their own </li></ul><ul><li>In marketing, perception is more important than reality </li></ul>
  19. 19. <ul><li>Need recognition </li></ul><ul><li>Information search </li></ul><ul><li>Evaluation of alternatives </li></ul><ul><li>Purchase decision </li></ul><ul><li>Post purchase behavior </li></ul>7. Obstetric packages of different hospital are examples of:
  20. 20. 8. Celebrity endorsers mother and daughter, Pia and Maxene Magalona , were tapped for Cervical Cancer vaccine promotion is an example of: <ul><li>Cultural factor </li></ul><ul><li>Social factor </li></ul><ul><li>Personal factor </li></ul><ul><li>Psychological factor </li></ul><ul><li>Physiological factor </li></ul>
  21. 21. 9. After giving birth, actress Claudine Barretto wanted to remove unwanted fats and resorted to Liposuction surgery is an example of : <ul><li>Cultural factor </li></ul><ul><li>Social factor </li></ul><ul><li>Personal factor </li></ul><ul><li>Psychological factor </li></ul><ul><li>Physiological factor </li></ul>
  22. 22. 10. For most people, life begins at 40. Executive check-up packages that are offered usually in big hospitals are examples of: <ul><li>Need recognition </li></ul><ul><li>Information search </li></ul><ul><li>Evaluation of alternatives </li></ul><ul><li>Purchase decision </li></ul><ul><li>Post purchase behavior </li></ul>
  23. 23. TOP 10 Learning Questions for ANALYZING CONSUMER MARKET (Chapter 6) Gino Paulino M. Agra, MD May 2010

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