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Internet in CEE region
 

Internet in CEE region

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Пенетрацжетиия на интернет в Централна и Източна Европа, Broadband връзка, Интернет рекламни бюджети, Трендове в ...

Пенетрацжетиия на интернет в Централна и Източна Европа, Broadband връзка, Интернет рекламни бюджети, Трендове в социалните мрежи, видео и онлайн телевизия, търсачки и изпозлвани браузери и др..

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Internet in CEE region Internet in CEE region Presentation Transcript

  • Filip Pieczyński Gemius S.A. Internet in CEE region
  • Contents
    • Internet penetration
    • Broadband
    • Online adspends
    • Trends:
      • Social networks
      • MMOG
      • Videos
      • Internet TV
    • Search engines
    • Browsers
    • Mergers and acquisitions
    • European top web sites
  • Internet penetration [2008] CEE region 16% 27% 44% 39% 45% 39% 48% 40% 55% 57% 38% 66% 68% 100 % Sources of data: Hungary, Poland, Bulgaria, Lithuania, Slovakia, Estonia, Ukraine – Gemius (Audience study), Croatia – ITU , Romania – Gemius’ calculations based on Cifre.net data, Latvia – CSB, Slovenia – MOSS, Russia – Gemius’ calculation based on FOM 0 %
  • Internet penetration increase [2005-2008] most dynamic CEE markets Sources of data: Ukraine (05-08), Hungary (05-08), Poland (05-08), Lithuania (05-08), Czech Republic (05-08), Estonia (05-08), Croatia (07-08), Slovakia (06-08), Bulgaria (08) - Gemius (Audience study); Russia (05-08), Romania (05-07) - Gemius' calculations; Bulgaria (05) - Vitosha Research; Bulgaria (06-07), Denmark (05-07) - Eurostat; Slovenia (05-08) - RIS; Slovenia (08) - MOSS; Latvia (05-07) - CSB; Romania (08) - ITU
  • Internet users growth [2000-2008] global scope Source of data: Miniwatts Marketing Group (IWS)
  • Growth of internet users population [2007-2008] CEE region vs. Europe and World Source of data: Europe – Gemius’ calculation based on eMarketer data; World – Gemius calculation based on Miniwatts Marketing Group (IWS) data; CEE region – calculation based on gemiusAudience study and external sources of data (values for BG, CZ, EE, HR, HU, LT, LV, PL, RO, RU, SI, SK, UA) 1 463 millions [2008] 8 3 millions [2008] 348 millions [2008]
  • 0 % 100 % Broadband [2007] CEE region 15% 28% 48% 32% 34% 33% 8% 44% 27% 4% 13% 11% 30% Sources of data: Bulgaria, Czech Republic, Estonia, Latvia, Lithuania, Hungary, Poland, Romania, Slovenia, Slovakia – Eurostat; Croatia, Russia – Gemius’ calculation; Ukraine – broadband.org.ua
  • 0 % 100 % Broadband [2007] Europe 15% 28% 48% 32% 34% 30% 8% 44% 27% 4% 13% 11% 56% 50% 31% 7% 39% 43% 25% 58% 74% 46% 30% 63% 67% 57% 76% 67% Source of data: Belgium, Denmark, Germany, Ireland, Greece, Spain, France, Italy, Luxemburg, Netherlands, Austria, Portugal, Finland, Sweden, UK, Iceland, Norway, Switzerland – Eurostat 70% 33%
  • Growth of broadband subscriptions [2007-2008] chosen CEE markets vs. world / Europe leaders Source of data: Gemius’ calculations based on OECD, Point Topic, broadband.org.ua, RTT, Hungarian National Communication Authority and Russian Ministry of IT and Communication data.
  • Online adspends growth [2007-2008] most reliable estimated CEE markets * + 14% + 23% Source of data: Gemius’ calculations * Due to reliability issues and data discrepancy from various sources most reliable figures for chosen countries were presented. + 67% + 32% + 33% + 56% + 43% + 36% + 28% + 45%
  • Online adspends [2008] absolute values and share in total advertising market Sources of data: CZ – Gemius ’ calculations based on OMD Digital and AdMonitoring – SPIR / Mediaresearch data, LT – TNS Gallup, SI – Gemius’ estimations, RO – Media Fact Book – Initiative, BG – experts’ estimations, UA - Ukrainian Advertisement Coalition, RU – MindShare, PL - IAB / PricewaterhouseCoopers (‘07) / ZenithOptimedia (‘08)
  • Online adspends [2008] money spent per average internet user in CEE region and Denmark Source of data: Gemius’ calculations based on Audience study and: AdMonitoring – SPIR / Mediaresearch [CZ], TNS Gallup [LT], Media Fact Book – Initiative [RO], Ukrainian Advertisement Coalition [UA], MindShare [RU], ZenithOptimedia [ PL], AIM [SK], local experts’ estimations [BG, HU]
  •  
  • Social networks in CEE
  • Social networks in CEE Source s of data: gemiusAudience Estonia, Latvia, Russia , Hungary, Poland [Megapanel] - newest available results
  • Social networks in CEE Is there still a potential for growth? Source s of data: Gemius/Ipsos Fusion Data [10.07 – 07.08], Megapanel PBI/Gemius [10.2007 – 07.2008], NetMonitor - SPIR - Mediaresearch & Gemius [10.2007 - 07.2008]
  • Social networks in CEE – local vs. global
  • Online games Japanesse girls love Web-kare.jp
  • Online games Massively Multiplayer Online Games - relatively low reach, but long average time spent per visitor. Source of data: gemius/Audience Hungary – newest available results
  • Only ?
  • Video content web sites – YouTube Source s of data: Ipsos Fusion Data, Megapanel PBI/Gemius
  • Video – YouTube’s contenders Source of data: gemiusAudience study – newest available results   Web site Visitors (real users) Page views Avg. time spent per visitor [hr:min:s] Reach 1 mail.ru - video 3 819 100 261 055 939 01:10:41 14,6% 2 smotri.com 3 721 944 159 366 885 01:10:09 14,2% 3 youtube.com 3 242 060 71 167 241 00:29:57 12,4%
  • Don’t miss the pink part! A ccording alexa.com : YouTube is the third most popular web site worldwide. But i n the top 100 there are also 3 other video web sites - for adult s (49th, 53rd and 59th position). One of ten internet user in Poland visits those 3 websites and spends there 2 hours an d 20 minutes monthly - 4 minutes and 30 seconds daily . Hungarian internet users are less interested. Only 6% visit t hose web sites and spend there 30 minutes monthly - 1 minute a day. Source s of data: Ipsos Fusion Data, Megapanel PBI/Gemius, 2008.
  • Internet TV Source of data: gemius/Audience study – newest available results Online TV Reach Time spent per user (monthly) Onet.pl TV 11,5% 8 minutes Russia.ru 6,5% 7 minutes Tv.delfi.lt 15% 7,5 minutes Traditional TV streaming content on the web / VOD Reach Time spent per user (monthly) www.ceskatelevize.cz 13% 27 minutes itvp.pl (VOD) 6% 25 minutes Latvia LNT tv3.lv 5,6% 7 minutes www.markiza.sk 18,5% 25 minutes www.mtv.hu 10% 9 minutes Lrt.lt 17% 12,5 minutes
  • Internet TV
  • Search engines
  • Search engines – the leader is only one Source of data: gemius/ Traffic [09.09.2008 – 06-10.2008] NOTE: The search engine ranking is calculated using the percentage of visits generated by search engines to sites using gemiusTraffic. Then an average from the percentage of visits is calculated for every search engine. BG google.com 95% CZ seznam.cz 59% EE google.com 58% HR google.com 98% HU google.com 93% LT google.com 97% LV google.com 97% PL google.com 92% RO google.com 93% RU yandex.ru 56% SI google.com 79% SK google.com 93% UA google.com 61%
  • Search engines Neti.ee vs. Google in Estonia Google in selected countries Source of data: gemius /Traffic NOTE: The search engine ranking is calculated using the percentage of visits generated by search engines to sites using gemiusTraffic. Then an average from the percentage of visits is calculated for every search engine. April 2008 2007 2008 change (p.p.) Latvia 90% 97% 7% Poland 84% 92% 8% Slovakia 88% 93% 5% Slovenia 67% 79% 12% Ukraine 54% 61% 7%
  •  
  • Most popular browsers Source of data: gemius/Traffic – newest available results NOTE: Data for browsers is calculated using the percentage of page views generated by Internet users using particular browser who visit sites monitored by gemiusTraffic.
  • Browsers – landscape changes Source of data: gemius/ Traffic NOTE: Data for browsers is calculated using the percentage of page views generated by Internet users using particular browser who visit sites monitored by gemiusTraffic.
  • Investments
  • Mergers and acquistions - VC polish biggest social network 61% shares the owner of the most popular instant messaging platform in Poland Gadu-Gadu S.A. the owner of Allegro Group – the biggest auction platform in Poland Tradus Moonfish Media the owner of : Osta.ee, classified real estate advertisements: Kv.ee, estate portals Aruodas.lt, Edomus.lt, advertisement portal Skelbiu.lt Vatera.hu Hungarian online auction site $1,9 Billion price undisclosed price undisclosed (~$ 9 M illion ) $264 Million $264 Million MIH Internet Europe - Poland, Estonia, Hungary
      • Estonian fund
      • the owner of: one.lv, one.lt and one.ee in Lithuania, Latvia, Estonia and 30% shares of odnoklassniki.ru
    FORTICOM - Poland Nasza-klasa.pl NASPERS
  • Mergers and acquistions - VC price undisclosed, (~$100 Million) an American private equity price undisclosed The second largest internet company in the Czech Republic Provider of internet search engine and portal services Ivestment found $300 million Web services obtained a 50 , 6% majority stake by acquiring an additional 15% stake Warburg Pincus – Czech Republic NetCentrum Atlas.cz Digital Sky Techonologies – Russia Mail.ru
  • Mergers and acquistions - publishers price undisclosed polish horizontal portal Now Bauer holds 96,6%. leading Bulgarian web publisher Group acquired 68% shares price undisclosed price undisclosed price undisclosed top 5 Russian website for women blogging business (Russia) Publisher Publisher Bauer Media Invest- Poland Interia.pl SanomaWSOY - Bulgaria, Russia Webpark.ru Netinfo.bg Ameno .ru
  • Mergers and acquistions - publishers 850 thousand EUR real estate searche engine Poteza Ventures (Slovenia,US) bought minority share $140 million contextual advertising service price undisclosed Publisher most popular portal in Croatia Software Go Home.hr Google Zao begun, Russian Centrum Holding – Croatia Net.hr
  • Europe an top 20 websites by reach Source of data: gemiusAudience , July – September 2008 . Note: Only local web sites present in gA were included.   WEBSITE’S NAME COUNTRY WEBSITE'S CATEGORY REAL USERS REACH 1 Seznam.cz CZ horizontal portal 3 821 908 87,28% 2 iwiw.hu HU   social network 2 507 546 74,62% 3 inbox.lv LV   mail portal 695 869 67,67% 4 Mail.ru RU   horizontal portal 17 592 214 67,42% 5 Startlap.hu HU   web directory 2 241 724 66,71% 6 Yandex.ru RU   horizontal portal 17 010 367 65,19% 7 Onet.pl PL   horizontal portal 9 704 061 63,87% 8 Novinky.cz CZ   news service 2 635 373 60,18% 9 Zoznam.sk SK   horizontal portal 1 131 757 58,75% 10 Azet.sk SK   social network 1 123 649 58,33% 11 Delfi.lt LT   horizontal portal 866 329 58,25% 12 Draugiem.lv LV   Social network 597 030 58,06% 13 Delfi.ee EE   horizontal portal 447 367 57,38% 14 iDnes.cz CZ   news service 2 501 379 57,12% 15 One.lt LT   social network 838 988 56,42% 16 Wirtualna Polska PL   horizontal portal 8 289 642 54,56% 17 Delfi.lv LV   horizontal portal 559 530 54,41% 18 Freemail.hu HU   mail service / social network 1 814 322 53,99% 19 Allegro.pl PL   auctions 8 066 584 53,09% 20 Centrum.cz CZ   horizontal portal 2 308 723 52,72%
  • Europe an top 20 websites by time per user
    • social networking services and online games are by far the most engaging web sites
    • MMOGs long average time spend per user, but relatively low share
    • social networks – high reach and time spent per user
    Source of data: gemiusAudience July – September 2008 Note: Only local web sites present in gA were included.   WEBSITE’S NAME COUNTRY WEBSITE'S CATEGORY TIME PER USER REACH 1 BiteFight.hu HU MMOG * 24:25:25 3,11% 2 Draugiem.lv LV social network 16:20:42 58,06% 3 Azet.sk SK social network 15:20:45 58,33% 4 Seznam.cz CZ horizontal portal 14:38:33 87,28% 5 Gladiatus.cz CZ MMORPG * 14:34:07 3,10% 6 vKontakte.ru RU social network 12:10:50 36,60% 7 Nasza-Klasa.pl PL social network 10:13:50 52,21% 8 One.lt LT social network 10:03:14 56,42% 9 Rotkva.com HR social network / dating 09:33:19 0,94% 10 Travian.hu HU MMOG * 09:24:16 5,55% 11 Ikariam.hu HU MMOG * 09:21:42 4,52% 12 One.lv LV social network 09:17:28 36,54% 13 Arto.dk DK social network 09:06:10 10,36% 14 Pasmaidi.lv LV MMOG * 08:40:54 4,12% 15 Hirlista.hu HU n ews aggregator 08:31:01 0,72% 16 Mail.ru RU horizontal portal 08:08:09 67,42% 17 Starchat.lv LV MMOG * 07:53:31 0,11% 18 Epuls.pl PL social network 07:39:02 4,08% 19 Starchat.lt LT MMOG * 07:32:42 0,65% 20 rate.ee EE social network 07:28:57 37,47%
  • Thank you! [email_address]