2. Audience Profile
We used quantitative data research so we could get a feel for what
our target audience would be like, this is what we found.
An example of a member of our Target
Audience would be:
17 y/o
Male
Middle class
Jake Bielby is a care-free teenager who lives dead-
centre in the city of Leeds. He spends his time
learning to play acoustic guitar with the help of his
older brother who plays in a band and hanging out
with his friends outside Starbucks. He spends his
money on iTunes, buying songs from his favourite
bands (Two Door Cinema Club, Bombay Bicycle Club)
and clothes, as well as going out with friends to gigs
and waiters at a restaurant near his house on a Friday
night and uses the wages he gets from this to put
towards his savings for Leeds Festival that he plans to
go to in the Summer. He practically lives on social
networking sites like Facebook, Twitter and Tumblr.
He is studying Graphic Design at college and plans to
go on to University, but more for the experience and
less for the qualifications he will gain from it.
3. Two Door Cinema Club
Formed in 2007 and are from
Northern Ireland.
The “Indie Rock” genre felt like the
most suitable to build our project
upon because they have quite a
niche audience, and the people in
our group also showed a
preference to the band we chose.
Unlike other “Indie Rock” artists,
some have very few music videos.
Two Door Cinema Club do not
have many, however do have
enough for us to identify the style
and conventions of their specific
music videos.
4. “What You Know”
- Elements of performance
- Catchy, good beat that’s easy to
fit editorial techniques to
- Fits the genre
- Well known enough for people
to recognise the song but, but
not so known that its hard to
compete with the original music
video
5. Inside
Picture of Two Door Picture of TDCC,
Cinema Club, then Picture of the band, information who they
copyright information on possibly taken in a would like to thank
the front studio seeing as they
won’t be featured on
the cover
Outside
1 – tracklist
2 – tracklist FRONT COVER
Band picture, small 3 – tracklist
4 – tracklist
promotional details, 5 – tracklist
6 – tracklist
promoting this version of 7 – tracklist
8 – tracklist
the album as opposed to 9 – tracklist
10 – tracklist
the regular edition 11 – tracklist
12 – tracklist
13 – tracklist
14 - tracklist
7. The idea we had for our music video was to film the band around places
that usually wouldn’t be associated with the “young adult” age group.
The overall idea is to just film the band messing around at the seaside in
the amusements, hanging around in Starbucks, doing the typical things that
alternative teenagers are labelled to do. The music video would include
elements of performance, performing on the beach and various other
places. It would also be filmed from about midday into evening – so we see
the transition of lights at the amusements creates a more dramatic effect in
the video.
This music video resents the band as fun, independent, young. Makes their
target audience idolise them as well as relating to them for having the same
kind of lifestyle, messing around with friends doing stupid things etc.
8. Ideas for Music Video
Locations:
Usually associated with older people,
makes the band stand out and appear
out-of-place and something special.
