WINNING FRIENDS AT YOURWEBSITE: USE TOP TASK DESIGNFOR A GREAT EXPERIENCE©ROBERTE. JOHNSON, PH.D.2013Bob Johnson, Ph.D.Pre...
K.I.S.S.What most people want from awebsite… Simple, fast task completionBob Johnson Consulting, LLC 2
MAJOR REASON PEOPLE VISITYOUR WEBSITE…Complete a task…Bob Johnson Consulting, LLC 3
THE GOLDEN RULE…<5 seconds to connectBob Johnson Consulting, LLC 4
21 WEBSITES FEATURESTO WIN FRIENDS…With special attention to potentialstudents…Bob Johnson Consulting, LLC 5
ON THE HOME PAGE…Bob Johnson Consulting, LLC 6
Deep links from the home page…http://sydney.edu.au/Bob Johnson Consulting, LLC 7
Link priority for potential students…http://www.le.ac.uk/Bob Johnson Consulting, LLC 8
Especially for adult students…http://www.capella.edu/Bob Johnson Consulting, LLC 9
Academic area visibility…http://www.unl.edu/Bob Johnson Consulting, LLC 10
Net price calculator positioning…http://www.lynn.edu/Bob Johnson Consulting, LLC 11
AFTER THE HOMEPAGE…Bob Johnson Consulting, LLC 12
Academic program presentation…http://www.clemson.edu/majors/biological-sciencesBob Johnson Consulting, LLC 13
Top task for transfer students…http://www.xavier.edu/caps/transfer-credit-evaluation.cfmBob Johnson Consulting, LLC 14
Helping people compare costs…http://www.ewu.edu/undergrad/afford/cost-comparison.xmlBob Johnson Consulting, LLC 15
4 cycles of admissions interest…http://www4.esu.edu/admissions/index.cfmBob Johnson Consulting, LLC 16
Blessedly brief inquiry form…http://bit.ly/OqbqFYBob Johnson Consulting, LLC 17
Quick facts with unusual clarity…https://www.transy.edu/about/facts.htmBob Johnson Consulting, LLC 18
Quick to scan for individual interests…http://www.stanford.edu/about/Bob Johnson Consulting, LLC 19
Easy to “find a person”…http://medicine.buffalo.edu/faculty.searchfaculty.htmlBob Johnson Consulting, LLC 20
Alumni top tasks get center position…http://alumni.psu.edu/Bob Johnson Consulting, LLC 21
“Browse by topic” for news…http://newsinfo.iu.edu/Bob Johnson Consulting, LLC 22
6 important library topics…http://www.stritch.edu/library/Bob Johnson Consulting, LLC 23
9 languages for international students…http://studieguide.au.dk/en/au-in-9-languages/Bob Johnson Consulting, LLC 24
FUN AND FRIENDLY…Bob Johnson Consulting, LLC 25
Unusual admissions entry page…http://www.capital.edu/Future_Students/Future_Students.aspxBob Johnson Consulting, LLC 26
12 videos to “guide” the way…http://www.hampshire.edu/admissions/24050.htmBob Johnson Consulting, LLC 27
Story telling…http://stories.cstudies.ubc.ca/Bob Johnson Consulting, LLC 28
Video stories by academic area…http://www.hostexp.com/bb2011allother/Bob Johnson Consulting, LLC 29
THANKS FOR BEINGHERE IN PHILADELPHIA!Bob Johnson, Ph.D.bob@bobjohnsonconsulting.comwww.bobjohnsonconsulting.com@highedmark...
Upcoming SlideShare
Loading in …5
×

Winning Friends at Your Website: Use Top Task Design for a Great Experience

892 views
788 views

Published on

The marketing strength of a website depends on the ability of people visiting the site to complete the top tasks that brought them to the site as quickly and easily as possible. Here we present 21 examples of top task website design in higher education, starting at the home page and moving deeper into the selected sites.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
892
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Winning Friends at Your Website: Use Top Task Design for a Great Experience

  1. 1. WINNING FRIENDS AT YOURWEBSITE: USE TOP TASK DESIGNFOR A GREAT EXPERIENCE©ROBERTE. JOHNSON, PH.D.2013Bob Johnson, Ph.D.President, Bob Johnson ConsultingPartner, Customer Carewords, LtdJ.Boye Web & Intranet ConferencePhiladelphia, PAMay 6-9, 2013Bob Johnson Consulting, LLC 1
  2. 2. K.I.S.S.What most people want from awebsite… Simple, fast task completionBob Johnson Consulting, LLC 2
  3. 3. MAJOR REASON PEOPLE VISITYOUR WEBSITE…Complete a task…Bob Johnson Consulting, LLC 3
  4. 4. THE GOLDEN RULE…<5 seconds to connectBob Johnson Consulting, LLC 4
  5. 5. 21 WEBSITES FEATURESTO WIN FRIENDS…With special attention to potentialstudents…Bob Johnson Consulting, LLC 5
  6. 6. ON THE HOME PAGE…Bob Johnson Consulting, LLC 6
  7. 7. Deep links from the home page…http://sydney.edu.au/Bob Johnson Consulting, LLC 7
  8. 8. Link priority for potential students…http://www.le.ac.uk/Bob Johnson Consulting, LLC 8
  9. 9. Especially for adult students…http://www.capella.edu/Bob Johnson Consulting, LLC 9
  10. 10. Academic area visibility…http://www.unl.edu/Bob Johnson Consulting, LLC 10
  11. 11. Net price calculator positioning…http://www.lynn.edu/Bob Johnson Consulting, LLC 11
  12. 12. AFTER THE HOMEPAGE…Bob Johnson Consulting, LLC 12
  13. 13. Academic program presentation…http://www.clemson.edu/majors/biological-sciencesBob Johnson Consulting, LLC 13
  14. 14. Top task for transfer students…http://www.xavier.edu/caps/transfer-credit-evaluation.cfmBob Johnson Consulting, LLC 14
  15. 15. Helping people compare costs…http://www.ewu.edu/undergrad/afford/cost-comparison.xmlBob Johnson Consulting, LLC 15
  16. 16. 4 cycles of admissions interest…http://www4.esu.edu/admissions/index.cfmBob Johnson Consulting, LLC 16
  17. 17. Blessedly brief inquiry form…http://bit.ly/OqbqFYBob Johnson Consulting, LLC 17
  18. 18. Quick facts with unusual clarity…https://www.transy.edu/about/facts.htmBob Johnson Consulting, LLC 18
  19. 19. Quick to scan for individual interests…http://www.stanford.edu/about/Bob Johnson Consulting, LLC 19
  20. 20. Easy to “find a person”…http://medicine.buffalo.edu/faculty.searchfaculty.htmlBob Johnson Consulting, LLC 20
  21. 21. Alumni top tasks get center position…http://alumni.psu.edu/Bob Johnson Consulting, LLC 21
  22. 22. “Browse by topic” for news…http://newsinfo.iu.edu/Bob Johnson Consulting, LLC 22
  23. 23. 6 important library topics…http://www.stritch.edu/library/Bob Johnson Consulting, LLC 23
  24. 24. 9 languages for international students…http://studieguide.au.dk/en/au-in-9-languages/Bob Johnson Consulting, LLC 24
  25. 25. FUN AND FRIENDLY…Bob Johnson Consulting, LLC 25
  26. 26. Unusual admissions entry page…http://www.capital.edu/Future_Students/Future_Students.aspxBob Johnson Consulting, LLC 26
  27. 27. 12 videos to “guide” the way…http://www.hampshire.edu/admissions/24050.htmBob Johnson Consulting, LLC 27
  28. 28. Story telling…http://stories.cstudies.ubc.ca/Bob Johnson Consulting, LLC 28
  29. 29. Video stories by academic area…http://www.hostexp.com/bb2011allother/Bob Johnson Consulting, LLC 29
  30. 30. THANKS FOR BEINGHERE IN PHILADELPHIA!Bob Johnson, Ph.D.bob@bobjohnsonconsulting.comwww.bobjohnsonconsulting.com@highedmarketingBob Johnson Consulting, LLC 30

×