Winning Friends at Your Website: Use Top Task Design for a Great Experience
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Winning Friends at Your Website: Use Top Task Design for a Great Experience

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The marketing strength of a website depends on the ability of people visiting the site to complete the top tasks that brought them to the site as quickly and easily as possible. Here we present 21......

The marketing strength of a website depends on the ability of people visiting the site to complete the top tasks that brought them to the site as quickly and easily as possible. Here we present 21 examples of top task website design in higher education, starting at the home page and moving deeper into the selected sites.

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  • 1. WINNING FRIENDS AT YOURWEBSITE: USE TOP TASK DESIGNFOR A GREAT EXPERIENCE©ROBERTE. JOHNSON, PH.D.2013Bob Johnson, Ph.D.President, Bob Johnson ConsultingPartner, Customer Carewords, LtdJ.Boye Web & Intranet ConferencePhiladelphia, PAMay 6-9, 2013Bob Johnson Consulting, LLC 1
  • 2. K.I.S.S.What most people want from awebsite… Simple, fast task completionBob Johnson Consulting, LLC 2
  • 3. MAJOR REASON PEOPLE VISITYOUR WEBSITE…Complete a task…Bob Johnson Consulting, LLC 3
  • 4. THE GOLDEN RULE…<5 seconds to connectBob Johnson Consulting, LLC 4
  • 5. 21 WEBSITES FEATURESTO WIN FRIENDS…With special attention to potentialstudents…Bob Johnson Consulting, LLC 5
  • 6. ON THE HOME PAGE…Bob Johnson Consulting, LLC 6
  • 7. Deep links from the home page…http://sydney.edu.au/Bob Johnson Consulting, LLC 7
  • 8. Link priority for potential students…http://www.le.ac.uk/Bob Johnson Consulting, LLC 8
  • 9. Especially for adult students…http://www.capella.edu/Bob Johnson Consulting, LLC 9
  • 10. Academic area visibility…http://www.unl.edu/Bob Johnson Consulting, LLC 10
  • 11. Net price calculator positioning…http://www.lynn.edu/Bob Johnson Consulting, LLC 11
  • 12. AFTER THE HOMEPAGE…Bob Johnson Consulting, LLC 12
  • 13. Academic program presentation…http://www.clemson.edu/majors/biological-sciencesBob Johnson Consulting, LLC 13
  • 14. Top task for transfer students…http://www.xavier.edu/caps/transfer-credit-evaluation.cfmBob Johnson Consulting, LLC 14
  • 15. Helping people compare costs…http://www.ewu.edu/undergrad/afford/cost-comparison.xmlBob Johnson Consulting, LLC 15
  • 16. 4 cycles of admissions interest…http://www4.esu.edu/admissions/index.cfmBob Johnson Consulting, LLC 16
  • 17. Blessedly brief inquiry form…http://bit.ly/OqbqFYBob Johnson Consulting, LLC 17
  • 18. Quick facts with unusual clarity…https://www.transy.edu/about/facts.htmBob Johnson Consulting, LLC 18
  • 19. Quick to scan for individual interests…http://www.stanford.edu/about/Bob Johnson Consulting, LLC 19
  • 20. Easy to “find a person”…http://medicine.buffalo.edu/faculty.searchfaculty.htmlBob Johnson Consulting, LLC 20
  • 21. Alumni top tasks get center position…http://alumni.psu.edu/Bob Johnson Consulting, LLC 21
  • 22. “Browse by topic” for news…http://newsinfo.iu.edu/Bob Johnson Consulting, LLC 22
  • 23. 6 important library topics…http://www.stritch.edu/library/Bob Johnson Consulting, LLC 23
  • 24. 9 languages for international students…http://studieguide.au.dk/en/au-in-9-languages/Bob Johnson Consulting, LLC 24
  • 25. FUN AND FRIENDLY…Bob Johnson Consulting, LLC 25
  • 26. Unusual admissions entry page…http://www.capital.edu/Future_Students/Future_Students.aspxBob Johnson Consulting, LLC 26
  • 27. 12 videos to “guide” the way…http://www.hampshire.edu/admissions/24050.htmBob Johnson Consulting, LLC 27
  • 28. Story telling…http://stories.cstudies.ubc.ca/Bob Johnson Consulting, LLC 28
  • 29. Video stories by academic area…http://www.hostexp.com/bb2011allother/Bob Johnson Consulting, LLC 29
  • 30. THANKS FOR BEINGHERE IN PHILADELPHIA!Bob Johnson, Ph.D.bob@bobjohnsonconsulting.comwww.bobjohnsonconsulting.com@highedmarketingBob Johnson Consulting, LLC 30