This document outlines 21 features that websites can include to help visitors complete tasks and have a good user experience, with a focus on potential students. It recommends including deep links on the home page to important areas like admissions and academics. Other tips include prominently displaying a net price calculator, clearly presenting academic programs, simplifying forms, and using videos and stories to engage visitors. The overall message is that websites should make it easy for people to quickly find relevant information and complete important tasks in under 5 seconds.