Social Media in the Enterprise

Why Business is anti-social. Why Milestone Planner got built – part II Benjamin Ellis @benjaminellis http://benjaminellis.org/

Agenda(ish) Introduction Anti-Social Business Social Media

“ Two types of people always look at you funny”

Undertakers and Psychologists “ Two types of people always look at you funny”

An Undertaker Most business would rather see

Psychology Social Media

Without the psychology it’s just media Psychology Social Media

To Watch TV instead? Why Not Just Pay Your Staff

Is your business social ? Or is it anti-social?

Business What is the social purpose of the business? How does it support community? How does it contribute to society?

Y€$ Yes, business does come down to money, but that money comes from society. Failure to grasp that is failure. Period.

Is Your Business Social ? Or is it anti-social? Show me how it works…

> It’s
Social <

< Trust > < Purpose > < Commonality > To function, social systems require:

< Fiefdoms > < Dissipation > < Misunderstandings > Without them the result is… Remind you of anywhere?

Show me The B€NJAMIN$

Randomly Ordered Integers

Where is the IPR in the business ?

“ are you here to set up the socialist system?”

Social(ist)System ≠ Capital(ist) This isn’t about politics, it’s about software, but social software causes more politics than most politicians

Don't be ist! The scarcest resource in a business is not financial capital Financial capital can be created from thin air (watch an investment banker or a VC) The scarcest resource is human capital Human capital does not appear from thin air. If you find the right human capital financial capital will follow.

< Fiefdoms > < Dissipation > < Misunderstanding > If you want to get rid of this…

< Transparency > < Emergent Plan > < Common Understanding > You’ll need some of this…

< Trust > < Purpose > < Commonality > To create this…

< Transparency > < Emergent Plan > < Common Understanding > Can be a problem

< Fiefdoms > < Dissipation > < Misunderstanding > When all you have is

Is there a plan B

Find bits of this

That behave like this already

Innovation ? Execution

> Business is changing <

Why Business is anti-social http://benjaminellis.org/ Benjamin Ellis @benjaminellis

Social Media in the Enterprise

by Benjamin Ellis on Feb 11, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 85

Statistics

Social Media in the Enterprise — Presentation Transcript