Social Media in the Enterprise

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Presentation given by Benjamin Ellis of Social Optic at Social Media in the Enterprise during Social Media Week London

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Social Media in the Enterprise

  1. 1. Why Business is anti-social. Why Milestone Planner got built – part II Benjamin Ellis @benjaminellis http://benjaminellis.org/
  2. 2. Agenda(ish) Introduction Anti-Social Business Social Media
  3. 3. “ Two types of people always look at you funny”
  4. 4. Undertakers and Psychologists “ Two types of people always look at you funny”
  5. 5. An Undertaker Most business would rather see
  6. 6. Psychology Social Media
  7. 7. Without the psychology it’s just media Psychology Social Media
  8. 8. To Watch TV instead? Why Not Just Pay Your Staff
  9. 9. Is your business social ? Or is it anti-social?
  10. 10. Business What is the social purpose of the business? How does it support community? How does it contribute to society?
  11. 11. Y€$ Yes, business does come down to money, but that money comes from society. Failure to grasp that is failure. Period.
  12. 12. Is Your Business Social ? Or is it anti-social? Show me how it works…
  13. 16. <ul><li>> It’s </li></ul><ul><li>Social < </li></ul>
  14. 17. < Trust > < Purpose > < Commonality > To function, social systems require:
  15. 18. < Fiefdoms > < Dissipation > < Misunderstandings > Without them the result is… Remind you of anywhere?
  16. 20. Show me The B€NJAMIN$
  17. 21. ROI?
  18. 22. Randomly Ordered Integers
  19. 23. Where is the IPR in the business ?
  20. 26. ROI
  21. 27. “ are you here to set up the socialist system?”
  22. 28. Social(ist)System ≠ Capital(ist) This isn’t about politics, it’s about software, but social software causes more politics than most politicians
  23. 29. Don't be ist! The scarcest resource in a business is not financial capital Financial capital can be created from thin air (watch an investment banker or a VC) The scarcest resource is human capital Human capital does not appear from thin air. If you find the right human capital financial capital will follow.
  24. 30. < Fiefdoms > < Dissipation > < Misunderstanding > If you want to get rid of this…
  25. 31. < Transparency > < Emergent Plan > < Common Understanding > You’ll need some of this…
  26. 32. < Trust > < Purpose > < Commonality > To create this…
  27. 33. < Transparency > < Emergent Plan > < Common Understanding > Can be a problem
  28. 34. < Fiefdoms > < Dissipation > < Misunderstanding > When all you have is
  29. 35. Is there a plan B
  30. 36. Find bits of this
  31. 37. That behave like this already
  32. 38. Innovation ? Execution
  33. 39. > Business is changing <
  34. 40. Why Business is anti-social http://benjaminellis.org/ Benjamin Ellis @benjaminellis

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