2. BRANDING SOLUTIONS
And this is how our technology works:
Based on predictive behavioural targeting market research methods, nugg.ad Branding Solutions
measure the ‘‘mental click’’. Using brand-specific questionnaires, the branding optimiser analyses the
The future of digital brand communication statistical profile of users who are empathetic to the brand or display inclination to buy. The relevant
aspects of the three benchmarks for brands - awareness, affinity and purchase intention - can then
nugg.ad Branding Solutions offer the perfect Our branding solutions provide the following: be optimised selectively.
infrastructure for digital brand communication.
With high quality target groups and an immense Maximisation of brand awareness, brand With the aid of our Brand Engagement Measurement, nugg.ad contact class optimisation calculates
reach, the potential offered is on a par with affinity and purchase intention the optimum number of advertisement views, and thus significantly increases the proportion of users
classic TV and print media, and the success of within the perfect contact corridor. Hence our Branding Solutions provide the optimum foundation for
advertising campaigns can be quantified. Specific and high quality target groups efficient and enduring brand advertising.
Based on predictive behavioural targeting tech- TV relevant reach and GRP booking CONTACT CLASS
CONTACT CLASS OPTIMISATION
nology, advertisers using nugg.ad can anchor mechanisms with the nugg.ad Open Tar-
MEASUREMENT (OPTIONAL)
their brand messaging - and particularly those geting Platform
for FMCG brands - in the minds and memories
of educated consumers. Specific strategies Ascertainment of an optimised advertising
hereby optimise the three main benchmarks for exposure with our contact class optimi-
brands - brand awareness, brand affinity and sation
purchase intention.
Detailed insights and reports on target ANONYMOUS
We supply detailed analysis and reports regard- groups USER
ing insights into target groups and campaigns PROFILE
that you will need for your advertising cam- PREDICTIVE AD INSIGHTS &
paigns. i.e. FMCG products REPORTINGS
BRAND ENGAGEMENT BRANDING OPTIMISER
MEASUREMENT (OPTIONAL)
Brand Awareness Brand Awareness
Brand Affinity Brand Affinity
Purchase Intention Purchase Intention