AIM puts the power of integrated marketing in the hands of middle market businesses and Nonprofits. Contact Mike Dockum for details.

1. ffordable
nteractive
arketing
PGI Marketing & Communications

2. AIM: Affordable Interactive Marketing
Personalized Cross-Channel Marketing
- Personalization enhances relevance
- Cross-Channel maximizes multiple contact-points
- Tracking promotes evaluation and improvement
- Flexibility allows turnkey or a la carte investment
- Results-based to return your investment
PGI Marketing & Communications

3. PGI Marketing & Communications
Track
AIM: Affordable Interactive Marketing

4. AIM: Affordable Interactive Marketing
- Leverage existing contacts
- Locate qualified prospects
- Guarantee results
PGI Marketing & Communications

5. AIM: Affordable Interactive Marketing
- Preliminary outreach
- Preview direct mail package
- Introduce call to action
PGI Marketing & Communications

6. AIM: Affordable Interactive Marketing
- Unlimited personalization
- Print-to-web with PURLs & QR codes
- Reinforce call to action
PGI Marketing & Communications

7. AIM: Affordable Interactive Marketing
- PURLs
- Acquire info
- Reinforce CTA
PGI Marketing & Communications

8. AIM: Affordable Interactive Marketing
- Live action or motion graphics
- Trackable calls-to-action
- Optional personalization
PGI Marketing & Communications

9. AIM: Affordable Interactive Marketing
- Personal follow up
- Review direct mail package
- Final call to action
PGI Marketing & Communications

10. AIM: Affordable Interactive Marketing
5 May June July
4
- Track EVERY element 3
- Regular reporting 2
- Immediate notification 1
0
Email1 PURL
VIDEO
Email2
PGI Marketing & Communications

11. AIM: Affordable Interactive Marketing
- Identify trends and patterns
- Continuously improve
- Adapt and tailor messages
PGI Marketing & Communications

12. AIM: Affordable Interactive Marketing
Analysis of 650 cross-channel campaigns
Response rate across all industries = 6.5%
PURL visit rate for not for profit = 7.69%
Response rate for not for profit = 4.52%
PGI Marketing & Communications

13. AIM: Affordable Interactive Marketing
- Acquire new members 6 May June July
- Upgrade existing members 4
- Encourage tribute giving
2
0
Email1 PURL
VIDEO
Email2
PGI Marketing & Communications

14. PGI Marketing & Communications
AIM: Affordable Interactive Marketing