Aim For Nonprofits

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AIM puts the power of integrated marketing in the hands of middle market businesses and Nonprofits. Contact Mike Dockum for details.

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Aim For Nonprofits

  1. 1. ffordablenteractive arketingPGI Marketing & Communications
  2. 2. AIM: Affordable Interactive Marketing Personalized Cross-Channel Marketing - Personalization enhances relevance - Cross-Channel maximizes multiple contact-points - Tracking promotes evaluation and improvement - Flexibility allows turnkey or a la carte investment - Results-based to return your investment PGI Marketing & Communications
  3. 3. PGI Marketing & Communications TrackAIM: Affordable Interactive Marketing
  4. 4. AIM: Affordable Interactive Marketing - Leverage existing contacts - Locate qualified prospects - Guarantee results PGI Marketing & Communications
  5. 5. AIM: Affordable Interactive Marketing - Preliminary outreach - Preview direct mail package - Introduce call to action PGI Marketing & Communications
  6. 6. AIM: Affordable Interactive Marketing - Unlimited personalization - Print-to-web with PURLs & QR codes - Reinforce call to action PGI Marketing & Communications
  7. 7. AIM: Affordable Interactive Marketing - PURLs - Acquire info - Reinforce CTA PGI Marketing & Communications
  8. 8. AIM: Affordable Interactive Marketing - Live action or motion graphics - Trackable calls-to-action - Optional personalization PGI Marketing & Communications
  9. 9. AIM: Affordable Interactive Marketing - Personal follow up - Review direct mail package - Final call to action PGI Marketing & Communications
  10. 10. AIM: Affordable Interactive Marketing 5 May June July 4 - Track EVERY element 3 - Regular reporting 2 - Immediate notification 1 0 Email1 PURL VIDEO Email2 PGI Marketing & Communications
  11. 11. AIM: Affordable Interactive Marketing - Identify trends and patterns - Continuously improve - Adapt and tailor messages PGI Marketing & Communications
  12. 12. AIM: Affordable Interactive Marketing Analysis of 650 cross-channel campaigns Response rate across all industries = 6.5% PURL visit rate for not for profit = 7.69% Response rate for not for profit = 4.52% PGI Marketing & Communications
  13. 13. AIM: Affordable Interactive Marketing - Acquire new members 6 May June July - Upgrade existing members 4 - Encourage tribute giving 2 0 Email1 PURL VIDEO Email2 PGI Marketing & Communications
  14. 14. PGI Marketing & CommunicationsAIM: Affordable Interactive Marketing

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