e-Gyptian Expedition
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Final presentation for IST 613 Library Planning Marketing and Assessment. The presentation accompanied submission of a much more detailed project plan for a new service at a real library.
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e-Gyptian Expedition
- 1. e-Gyptian Expedition Cazenovia Public Library and Museum Ben Goldman and Bradley Shipps April 17, 2008
- 11. Open House
Editor's Notes
- Thank you all for being here tonight. I am Bradley Shipps and this is Ben Goldman. This semester we collaborated on planning, marketing, and assessing the e-Gyptian Expedition field trip service at the Cazenovia Public Library and Museum. We would like to especially thank Cazenovia Library Director Betsy Kennedy for being here tonight and for all of her help with this project.
- small town library, part of Mid-York consortium, serves a population of approximately 6,500 The library also houses an Art Gallery for local artists, a Local History display area, a museum, an archives with assorted historical documents. And a cat!
- The objects in our Museum were brought back to our village by Cazenovians making Grand Tours in the 19th century. collection includes natural history and the objects of other cultures. Mummy Room, and houses an actual Egyptian mummy, Hen, still in its wrapping and its original wooden sarcophagus, along with gilded mummy masks, mummy chest plates, scarabs, ushabtis and other Egyptian material, and ancient material from other areas.
- Cazenovia will relay new information and improve interpretation through the addition of a digital information center. Incorporate information from Dr. ?’s presentation. Graphically rich, incorporate audio
- The improved field trip service is called e-Gyptian Expedition. Name captures digital aspect and the journey of students and museum donors. Museum Project committee includes museum educators and local historians Audience for the service: seven local school districts, 25 schools, approx. 16,000 students World-class educational opportunity that is local, inexpensive, engaging to students, and in line with educational objectives.
- In line with library’s goals: A community resource for cultural and continued learning Expand community base and support High culture, low miles
- Makes the museum a valuable resource for local schools, addresses teachers’ needs “lesson plans, learning standards, and a sense of wonder, carefully wrapped.”
- Stimulate children’s interest in and appreciation for learning. Technology meets mummy, students meet history
- Research: lit review, user needs assessment, Teacher Advisory group, baseline data Develop: Pat and Julie, develop content and assessment tools correlated to NYS learning standards. Exhibition Alliance, renovations, D.I.C. Pilot: January 2009 field trips Expert tour guides lead teachers and students on an e-Gyptian Expedition.
- Branding- the cat, homey :) identifiable Web site- see image, how to schedule field trips, contact info. Brochures- target teachers and administrators Display-highlight library collection, encourage further learning Press releases-to number of local news outlets Partnerships - other local cultural heritage institutions, common goals, reciprocal links Discuss marketing goals? Time?
- Teachers and administrators, previous successful themed events “want great attendance? Invite the mummy.” Announce D.I.C. Demonstrate new content, lesson plans, educational value. Encourage word of mouth. World-class resources and world-class service.
- Distribute at open house, share electronic content (need to wrap up marketing, transition to assessment, thoughts?)