e-Gyptian Expedition


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Final presentation for IST 613 Library Planning Marketing and Assessment. The presentation accompanied submission of a much more detailed project plan for a new service at a real library.

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  • Thank you all for being here tonight. I am Bradley Shipps and this is Ben Goldman. This semester we collaborated on planning, marketing, and assessing the e-Gyptian Expedition field trip service at the Cazenovia Public Library and Museum. We would like to especially thank Cazenovia Library Director Betsy Kennedy for being here tonight and for all of her help with this project.
  • small town library, part of Mid-York consortium, serves a population of approximately 6,500 The library also houses an Art Gallery for local artists, a Local History display area, a museum, an archives with assorted historical documents. And a cat!
  • The objects in our Museum were brought back to our village by Cazenovians making Grand Tours in the 19th century. collection includes natural history and the objects of other cultures. Mummy Room, and houses an actual Egyptian mummy, Hen, still in its wrapping and its original wooden sarcophagus, along with gilded mummy masks, mummy chest plates, scarabs, ushabtis and other Egyptian material, and ancient material from other areas.
  • Cazenovia will relay new information and improve interpretation through the addition of a digital information center. Incorporate information from Dr. ?’s presentation. Graphically rich, incorporate audio
  • The improved field trip service is called e-Gyptian Expedition. Name captures digital aspect and the journey of students and museum donors. Museum Project committee includes museum educators and local historians Audience for the service: seven local school districts, 25 schools, approx. 16,000 students World-class educational opportunity that is local, inexpensive, engaging to students, and in line with educational objectives.
  • In line with library’s goals: A community resource for cultural and continued learning Expand community base and support High culture, low miles
  • Makes the museum a valuable resource for local schools, addresses teachers’ needs “lesson plans, learning standards, and a sense of wonder, carefully wrapped.”
  • Stimulate children’s interest in and appreciation for learning. Technology meets mummy, students meet history
  • Research: lit review, user needs assessment, Teacher Advisory group, baseline data Develop: Pat and Julie, develop content and assessment tools correlated to NYS learning standards. Exhibition Alliance, renovations, D.I.C. Pilot: January 2009 field trips Expert tour guides lead teachers and students on an e-Gyptian Expedition.
  • Branding- the cat, homey :) identifiable Web site- see image, how to schedule field trips, contact info. Brochures- target teachers and administrators Display-highlight library collection, encourage further learning Press releases-to number of local news outlets Partnerships - other local cultural heritage institutions, common goals, reciprocal links Discuss marketing goals? Time?
  • Teachers and administrators, previous successful themed events “want great attendance? Invite the mummy.” Announce D.I.C. Demonstrate new content, lesson plans, educational value. Encourage word of mouth. World-class resources and world-class service.
  • Distribute at open house, share electronic content (need to wrap up marketing, transition to assessment, thoughts?)
  • e-Gyptian Expedition

    1. 1. e-Gyptian Expedition Cazenovia Public Library and Museum Ben Goldman and Bradley Shipps April 17, 2008
    2. 2. Cazenovia Public Library
    3. 3. Museum of Curiosities
    4. 4. Digital Information Center <ul><li>Relay new information </li></ul><ul><li>Improve interpretation </li></ul><ul><li>Enhance field trips </li></ul>
    5. 5. e-Gyptian Expedition
    6. 6. Goal 1: Increase the number of field trips from local school districts. <ul><li>Outcome 1A: New schools and new teachers visit Cazenovia Museum for field trips. </li></ul><ul><li>Outcome 1B: More teachers are aware of the e-Gyptian Expedition service. </li></ul><ul><li>Outcome 1C: Teachers and administrators perceive the e-Gyptian Expedition as a valuable educational resource. </li></ul><ul><li>Outcome 1D: Teachers plan regular/repeat field trips to the museum. </li></ul>
    7. 7. Goal 2: Inform and educate students while addressing New York State learning standards. <ul><ul><ul><li>Outcome 2A: After field trips, students demonstrate mastery of concepts found in New York State learning standards. </li></ul></ul></ul><ul><ul><ul><li>Outcome 2B: e-Gyptian Expedition visitors seek out Egypt resources in library collection. </li></ul></ul></ul>
    8. 8. Goal 3: Provide content in formats that reach a greater number of learning styles and instructional methods. <ul><ul><ul><li>Outcome 3A: Students interact with the exhibit in a variety of ways. </li></ul></ul></ul><ul><ul><ul><li>Outcome 3B: e-Gyptian Expedition visitors spend more time viewing the exhibit. </li></ul></ul></ul>
    9. 9. Project Plan Highlights <ul><li>Research </li></ul><ul><li>Develop content </li></ul><ul><li>Pilot testing and revisions </li></ul><ul><li>Launch March 2009 </li></ul>
    10. 10. Marketing Strategies <ul><li>Branding </li></ul><ul><li>Web site </li></ul><ul><li>Brochures </li></ul><ul><li>Display </li></ul><ul><li>Press releases </li></ul><ul><li>Partnerships </li></ul>
    11. 11. Open House
    12. 12. Flash Drives <ul><li>Lesson plans </li></ul><ul><li>Images </li></ul><ul><li>Library info </li></ul>
    13. 13. Why Assess? <ul><li>Evidence of impact on community </li></ul><ul><li>Continued and/or increased funding </li></ul><ul><li>Ongoing improvements to service </li></ul>
    14. 14. Assessment Plan Outcomes 1A and 1D <ul><li>Method </li></ul><ul><li>Collect existing field trip data </li></ul><ul><li>Web form for ongoing data collection </li></ul><ul><li>Indicators of Success </li></ul><ul><li>More field trips </li></ul><ul><li>New schools and teachers </li></ul><ul><li>Repeat visits </li></ul>
    15. 15. Assessment Plan Outcome 2A <ul><li>Method </li></ul><ul><li>Pre- and post-tests </li></ul><ul><li>Indicator of Success </li></ul><ul><li>Students demonstrate increase in knowledge </li></ul>
    16. 16. Assessment Plan Outcomes 1B and 1C <ul><li>Method </li></ul><ul><li>E-mail survey of teachers and administrators </li></ul><ul><li>Indicators of Success </li></ul><ul><li>Majority indicate awareness of service </li></ul><ul><li>Majority perceive as valuable </li></ul>
    17. 17. Assessment Plan Outcome 2B <ul><li>Method </li></ul><ul><li>Review circulation records </li></ul><ul><li>Observe students </li></ul><ul><li>Indicators of Success </li></ul><ul><li>Increased circulation of Egypt resources </li></ul><ul><li>Use of resources in library </li></ul>
    18. 18. Assessment Plan Outcomes 3A and 3B <ul><li>Method </li></ul><ul><li>Observation </li></ul><ul><li>Checklist </li></ul><ul><li>Indicators of Success </li></ul><ul><li>New forms of interaction </li></ul><ul><li>Increase in duration of visits </li></ul>
    19. 19. Cazenovia’s e-Gyptian Expedition <ul><li>Creates service around an asset </li></ul><ul><li>Brings value to the community </li></ul><ul><li>Builds support for the library </li></ul>Meet Hen Cazenovia’s Cultural Ambassador