Doorbot Slides for Digital Marketing class

1. Doorbot
Brandon Caplan
Brandon Cordovi
Ryo Kojitani
Erica Santos

2. About the product
DoorBot
● DoorBot was created by a group of inventors who felt it filled
a need in their everyday lives
● DoorBot is a doorbell that has a video camera attached to it
● The DoorBot app allows you to see who is at your door from
your smartphone or tablet
● The DoorBot sells for $199
● The product was featured on ABC’s “Shark Tank”

3. Objectives
Marketing goals to build long term profit:
● Grow Doorbot as a brand
● Convert Awareness into a dedicated user base

4. Market Analysis
Unique positioning in the market
● Young professionals
● Families

5. Market Analysis
Market Status:
● No direct competition
● Opportune time is now
● Some near-competitors

6. Opportunities
Advantages:
● Convenience
● Security purposes
● Innovative
Expansion/Use:
● Businesses
● Protecting the household
● Educating children

7. Online Presence
Blogs and Forums
● Customers can ask questions or discuss topics with one
another
Customer could search for similar issues to find
solutions.
● Doorbot employees can monitor and help
Could see trending issues to fix

8. Online Presence
Live Chat
● Customers can talk to a representative online
○ Quick and easy
● On the app and website

9. Online Presence
SEO
● Doorbot already has a strong SEO.
● Traffic will increase from
○ Forums
○ YouTube
○ Curious customers searching Doorbot on search
engines.

10. Online Presence: Facebook
● Used to show customer appreciation
○ Posts Doorbots photos
installed by customers
● Posts information and
assists customers

11. Online Presence: Twitter

12. Online Presence: Twitter
Currently:
● Individual interactions and generic ads
Plan:
● Use doorbot search terms to engage with users
● Share our more interesting ad content
● Run separate accounts based on language

13. Ad Content
● YouTube series
○ Adults
○ Tweens (Age 9-13)
● Other means of advertising
○ TV Commercials
○ Online Ads
○ Print

14. Ad Creative
Viral Marketing:
● WOM marketing
● Instead of paying a major television network for air time
we can make a splash for free
Viral Content:
● Soldier returning home
● Surprises
● Engagements

15. Strategy
Free Demo Products
● Send demonstration models to bloggers and YouTube
Channels.
○ Have them post reviews to attract customers
○ Followers more likely to take a reputable reviewer’s
word.

16. Strategy
Need For More Employees
● With increase in marketing efforts, Doorbot will require
more employees.
○ To monitor forums and blogs
○ To work on Live Chat application.
○ Increase in production requires more labor and
resources.

17. Timeline
Create new
advertisement
content
Send DoorBot to
tech bloggers
Strengthen
online presence
Create material
for YouTube
video series
Launch YouTube
series through
app update and
social media
Strengthen customer service throughout all social media platforms

18. Questions?